To identify website visitors by name, you install a visitor identification pixel that matches each anonymous B2B visit to a real person: their name, job title, work email and LinkedIn profile, plus their company and the pages they read. Google Analytics can't do this. It counts sessions, not people.
Last updated 10 November 2026. This guide covers what you actually get, how to set it up in an afternoon, how to check a named lead is real before you email them, and where the law lets you see the person rather than only the company.
Can you identify website visitors by name?
Yes, for B2B traffic in most countries. A person-level identification tool reads signals from each visit and matches them against a database of people who agreed to be recognised. When it finds a match, you get the visitor's name, job title, work email, phone and LinkedIn profile. When it doesn't, the visit stays anonymous. Nobody identifies every visitor.
The catch is geography. In the US, the UK, Canada, Australia and most other markets, Happierleads names the exact person (174 countries as of October 2026). In the 27 EU member states plus Iceland, Liechtenstein and Norway we never name the individual. You see the company, plus one suggested contact there who fits the job titles you target.
Related: Unlocking Insights: Using B2B to Identify Anonymous Website Visitors
What Google Analytics shows vs what a named-visitor tool shows
Here's the same visit through two tools. Someone reads your pricing page twice on a Tuesday afternoon and leaves.
| Google Analytics | Person-level visitor identification | |
|---|---|---|
| Who | "1 user, United States, Chrome" | Name, job title, LinkedIn profile |
| Company | Not shown | Company name, industry, size, location |
| Contact details | None | Work email and phone |
| Behaviour | Aggregated pages and events | This person's pages, visits and source |
| What you can do next | Report on traffic | Email or call the person who visited |
GA is built for trends, and its terms don't allow you to send personally identifiable information into it anyway. So "can I see who visited in Google Analytics?" has a short answer: no. You need a separate pixel. If you want the longer version of how matching works, read our guide to personal-level website visitor identification.
How to identify website visitors by name: 6 steps
This is the setup we walk new accounts through. Steps 1 and 2 take minutes. Steps 4 to 6 are where most of the value (and most of the mistakes) sit.
- Install the pixel. One script in your site's <head>, or through Google Tag Manager. The Happierleads setup wizard takes about 2 minutes. What goes wrong: the tag is added to staging only, or blocked by a consent tool that never fires it. Load your live site and check the dashboard shows the visit.
- Set your consent category. If your site runs a cookie banner, put Happierleads in the Marketing category. UK visitors, for example, are identified with consent under UK GDPR and PECR.
- Wait for the first named visitor. Our pricing page promises your first named B2B visitor (name, work email, LinkedIn) within 48 hours of a correct install. If that doesn't happen, the trial is extended free until it does.
- Filter out the noise. Exclude your own team, existing customers, competitors and countries you don't sell to. With exclusion filters and Country rules, visitors you exclude are never delivered and never charged.
- Check each lead is real before outreach. Open the LinkedIn profile and the session recording (more on both below). Two minutes per lead saves you an awkward email to the wrong person.
- Route the good ones somewhere a human will see them. Slack alert, CRM record or an email sequence. A named visitor sitting in a dashboard nobody opens is worth nothing.
Step 6 is the one teams skip. Then they decide "visitor ID didn't work" three months later, when really nobody looked.
Related: Unlocking the Secrets: How to Identify Website Visitors for Better Lead Generation (2026)
What you get for each named visitor
- Full name and job title
- Work email and phone number
- LinkedIn profile
- Company: name, industry, size, location and tech stack
- Behaviour: pages viewed, visit count, time on site, referrer and UTMs
- Ad attribution: Google, Meta and LinkedIn click IDs
The full field list sits on the visitor identification feature page.
How to check a named visitor is really the person
This is the part most guides skip, and it's the one that decides whether your follow-up lands. A name on a screen is a claim. Treat it like one.
1. Match the LinkedIn profile against the visit
Open the profile. Does the person still work at the company the visit came from? Does their role make sense for the pages they read? A head of RevOps reading your CRM integration docs fits. A student reading your careers page is a real person, just not a lead. Happierleads also runs LinkedIn real-time verification, which checks the current employer and title against the live profile before a sequence sends.
2. Watch the session recording
A recording shows you what the person did, not just which URLs loaded. Two pricing-page visits with long pauses on the enterprise tier tell a very different story from a 4-second bounce off a blog post. Session recordings on Happierleads are tied to the identified visitor, mask form fields by default and are deleted after 90 days.
3. Look at the pattern, not the single hit
One visit to one blog post rarely means intent. Return visits, pricing, case studies and integration pages do. Score on the pattern and you'll write fewer emails that open with "I noticed you were on our site" to someone who clicked a link by accident.
Is it legal to identify website visitors by name?
It depends on where the visitor is. In the US, the UK and most of the 174 exact-visitor countries, person-level identification relies on visitors who gave explicit opt-in consent to be recognised across the web, through partner websites offering free tools. In the EU and EEA, identifying the individual isn't possible with Happierleads at all, and there's no setting that changes that.
| Region | What you see | Rules that apply |
|---|---|---|
| US, Canada, Australia, most of the world | The exact visitor: name, work email, phone, LinkedIn | Local privacy law; name the tool in your privacy policy |
| United Kingdom (since 22 September 2026) | The exact visitor | UK GDPR and PECR; use your consent banner's Marketing category |
| EU and EEA | The company plus one suggested contact matching your target job titles | GDPR; the individual visitor is never identified |
The coverage page has the country-by-country table. Mixed traffic is normal: a site with US and German visitors gets named people from the US and companies with suggested contacts from Germany, side by side in the same dashboard.
What it costs
Happierleads starts at $99 a month for 300 identified visitors, about $0.33 a lead, and the price per lead falls with volume: $0.14 at 5,000 a month, $0.06 at 100,000. You pay one credit per identified visitor and nothing for traffic we couldn't identify. There are no seat fees, annual billing takes 30% off, and the trial is 7 days free with no credit card and up to 1,000 identified visitors included (500 if you sign up with a personal email). Every volume is on the pricing page.
Two guarantees sit on top. The 48-hour reveal promise covers your first named visitor. And if you don't identify at least 10 named B2B visitors in your first 30 days with the pixel running the whole time, you get your first month refunded.
What it looks like when it works: Growbots
Growbots sells outbound sales software from Warsaw, so their team knows cold outreach better than most. Their problem was the warm prospects: companies that visited growbots.com, looked around and left without booking a demo. They excluded countries outside their market and existing customers, put visitors showing buying signals at the top of the BDR list, and let personalised email sequences handle the follow-up.
Philip Kubinski, their Head of Sales Development & Partnerships, put it this way: "This year alone we got over 25 leads that were interested in Growbots thanks to Happierleads, and we are on average getting two or three new customers per month solely because we were able to identify them as our website visitors and reach out to them." The full story is in the Growbots case study.
FAQ
Can I see who visited my website for free?
Not by name with free analytics. GA, server logs and hosting dashboards show IP addresses, locations and pages, never a person. Happierleads has a 7-day free trial with no credit card that includes up to 1,000 identified visitors (500 with a personal email), which is enough to see what your own traffic looks like.
How many of my visitors will be named?
Fewer than you'd hope, and it varies by site. Match rates depend on how much of your traffic is B2B, which countries it comes from and how much of it is bots. Be careful with any tool's quoted rate: ask whether it's measured against all sessions or only against human B2B visits. Our anonymous visitor identification guide explains the difference.
Can I identify visitors by name in Germany or France?
No. In the EU and EEA, Happierleads shows the company behind the visit and suggests one contact there based on the job titles you target. The individual visitor is never identified.
Will the visitor know they were identified?
No pop-up or notice appears to them from the pixel itself. Your own privacy policy and, where you run one, your consent banner should name Happierleads so you're transparent about the tools on your site.
Want to see the names behind your own traffic? Install the pixel and check back in 48 hours.
