Turn visitor ID into a £5,000–£20,000/mo agency revenue stream.
Offer website visitor identification as a white-label service. Manage all your clients from one dashboard. Deliver monthly pipeline reports under your brand. Build predictable recurring revenue on top of your existing retainers.
20% agency discount. Unlimited client workspaces. GDPR compliant.
Everything you need to run this as a service.
Happierleads has native features designed for agencies managing multiple client accounts — from one login, under your brand, with margin built in.
Multi-workspace dashboard
Manage all client accounts from a single login. Switch between workspaces in one click. No more logging in and out of separate accounts.
White-label reports
Monthly pipeline reports under your agency brand — your logo, your colour palette. Clients see your brand, not ours. Delivered automatically.
20% reseller discount
Agency partners get 20% off all Happierleads plans. Pass the saving on to clients, pocket the margin, or use it to build a more competitive package.
Not just the company. The actual person.
Most visitor ID tools tell you "Acme Corp visited." Happierleads tells you the specific person — name, email, LinkedIn profile. That's the data that gets your clients meetings, not just company names in a spreadsheet.
- check_circleName & email. Identify the individual visitor, not just the employer — ready to contact immediately.
- check_circleLinkedIn profile. Direct link to the visitor's profile for personalised outreach or connection requests.
- check_circlePage-level intent. See exactly which pages they visited, how long they spent, and what they cared about.
- check_circleICP filtering. Set filters per client so they only see the visitors that match their target customer profile.
One dashboard. Every client, kept separate.
Each client gets their own isolated workspace — their pixel, their filters, their sequences, their data. You switch between them in one click from a single agency login. No separate accounts to juggle.
- check_circleIsolated workspaces. Clean data separation — each client's leads, pixels, and sequences are fully sealed.
- check_circleOne-click switching. Jump between client dashboards instantly — no re-login, no context-switching overhead.
- check_circlePer-client ICP filters. Different target profiles per client, configured once, applied automatically to every new visitor.
- check_circleOnboard in 5 minutes. Pixel installed, filters set, first leads appearing — before your kickoff call ends.
Offer this to EU clients — without legal risk.
Most visitor ID tools are US-only or legally grey for EU traffic. Happierleads is fully GDPR compliant and covers 173+ countries — including all EU member states. Your agency can offer this confidently to any client, anywhere.
- check_circle173+ countries covered. Identification works across EU, UK, US, APAC — no geographic restrictions for your clients.
- check_circleGDPR & DPA compliant. Full documentation available. Present the posture to your clients as a feature, not a caveat.
- check_circleNo legal grey areas. Unlike tools that only work in the US, Happierleads is built for global compliance from the ground up.
- check_circleAudit logs. Transparency for enterprise clients who need to document their data processing activities.
Identify, qualify, and contact — all in one platform.
No need to export leads into a separate outreach tool. Send email sequences directly from identified visitors inside Happierleads. Deliver the complete workflow — identify → qualify → contact — from a single platform your clients love.
- check_circleEmail sequences built in. Send automated outreach directly from identified leads — no Zapier, no CSV exports.
- check_circleLinkedIn automation. Connect requests and DMs triggered automatically when a visitor matches your client's ICP.
- check_circleCRM sync. HubSpot, Salesforce, Pipedrive — push qualified visitors to your client's CRM in real time.
- check_circleSlack alerts. Ping your client's team the moment a high-intent visitor lands on a key page.
Add £5K–£20K/mo to your agency — without adding headcount
At 10 clients paying £750/mo, that's £7,500/mo in new recurring revenue. Each client takes about 2 hours a month to manage. Apply for the Agency Partner program and start adding this to your retainers this week.
The maths on 10 clients
What a small-to-mid-size agency earns adding visitor ID as a managed service.
4 ways to package and sell this for clients
Lead intel add-on
Add to existing SEO or paid-search retainers. "We tell you who's visiting from the traffic we drive." Increases retainer value by £300–£750/mo with almost no extra work.
Monthly pipeline report
White-label monthly report: who visited, which pages, contact data, meetings booked. Makes your retainer tangible and undeniable — clients renew without question.
Full SDR-as-a-service
Identify visitors → qualify by ICP → send outreach sequences → book meetings. Deliver booked meetings as the outcome. Charge £1,500–£5,000/mo per client.
Account-based targeting
Identify which target accounts visit your client's site, then layer paid retargeting and personalised outreach. Full ABM without the $30K/yr platform.
Built for agencies. Not just compatible with them.
Person-level, not just company-level
Your clients don't need a list of companies — they need the name, email, and LinkedIn of the person who visited their pricing page. Happierleads delivers that. Company-only tools like Clearbit or Lead Forensics can't. That's the deliverable that makes your agency irreplaceable.
GDPR for EU clients
173+ countries covered. Offer this to any client without legal disclaimers or carve-outs.
Margin you keep
20% discount. You set retail pricing. Typical agency markup is 5–15× cost.
CRM + outreach built in
HubSpot, Salesforce, Pipedrive, Slack — push leads directly. No extra tools needed.
5 min onboarding per client
Pixel installed, ICP filters set, first leads showing — before your kickoff call is over.
Dedicated partner support
Real partner team, not a ticket queue. Fast responses when client issues come up.
What agencies say
"We added Happierleads to 8 client retainers as a lead intel bolt-on. Average uplift was £600/mo per client — zero additional headcount. Best decision we made this year."
"Our clients kept asking 'who's visiting our site' and we had no answer. Now we deliver a monthly visitor pipeline report and they renew without question. Churn dropped from 30% to under 10%."
"The GDPR compliance is what sold me. Most visitor ID tools are US-only or legally grey for EU clients. Happierleads is genuinely compliant — I can offer it to any EU client confidently."
The outcomes of running visitor ID as a service
MRR at 10 clients
At £750/mo average, 10 clients = £7,500/mo in new recurring revenue on top of existing retainers.
Client churn
Agencies delivering a monthly pipeline report see churn drop dramatically. Tangible ROI means clients renew on autopilot.
Client onboarding
Pixel installed, filters set, first leads visible — all before your kickoff call with a new client ends.
Related solutions and features
White Label
Launch a fully branded product on your own domain — beyond reports, the whole platform rebranded
CRM Integrations
Connect each client workspace to their own HubSpot, Salesforce, or Pipedrive
Visitor Identification
The core feature your clients will rely on — person-level ID from anonymous web traffic
Great tool for capturing web visitors
"It allows us to identify visitors and rate them for quality, then it allows us to capture their contact detail and setup email automations."
Learn who's browsing your website!
"I can automate my marketing and reaching efforts with ease. You set it up one and the platform does it all for you with minimum input from you. "
Get more leads with your website!
"Happierleads provide accurate data about the website that visits my website. Knowing who is visiting my website is gold and I can spend less in ads.."
Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
Happierleads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. Marketers use the platform to automate lead generation and increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
How accurate is the visitor identification?
Most reverse-IP tools only identify the company. We go further — using our permissioned publisher network we identify the exact person behind the visit and enrich them with verified work email and LinkedIn data. Match rates depend on traffic geography, but customers typically see person-level identification on 30–55% of B2B sessions and company-level on 80%+.
How long does setup take?
About 5 minutes. Sign up, paste a single tracking snippet into your site (or install our GTM template / WordPress plugin), and identified visitors start appearing in your dashboard within a few hours. No engineering project required.
What if my website doesn't get much traffic?
You don't need huge traffic to win — most of our customers have under 10,000 monthly visitors. Even on lower-traffic B2B sites a handful of identified buyers per week often pays for the tool many times over. You can also pair it with our 175M-contact database and outreach engine to build pipeline beyond just your site visitors. And if your own traffic is still growing, we also provide third-party intent signals — data from across the web that tells you which companies are actively researching solutions like yours right now, so you can reach them even before they land on your site.
Does it integrate with my CRM and outreach tools?
Yes. Push identified leads directly into HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel, Slack, or anything that supports Zapier and webhooks. CSV export is available on every plan, and our built-in email and LinkedIn outreach engine lets you act on identified visitors without leaving Happierleads.
