How B2B teams turn anonymous website visitors into paying customers
Three teams, three different industries, one play: identify the people already on your website, reach out while they are still interested, close.
An outbound company that now sources customers from its own website traffic.
Read the case study →
same pipeline
The growth team stopped paying twice for visitors it already had.
Read the case study →
converting to clients
AI outreach personal enough that prospects reply as if a rep wrote it.
Read the case study → Sales automation · OutboundGrowbots gains 3 new clients every month from visitors who never filled in a form
Growbots sells cold outreach software. When a team whose entire product is outbound picks Happierleads as a lead source, it says something.
"This year alone we got over 25 leads that were interested in Growbots thanks to Happierleads, and we are on average getting two or three new customers per month solely because we were able to identify them as our website visitors and reach out to them."
The challenge
Growbots' BDR team was sending outbound sequences to cold prospects and losing the warm ones: companies that visited growbots.com, looked around and left without booking a demo. The growth team set three goals: win more new customers each month, reach the right audience, and help BDRs prioritise by timing.
What they did
- Identified visitors in real time, including people browsing from home rather than an office network.
- Filtered out noise: blacklisted countries outside their market and excluded existing customers, so BDRs only saw net-new accounts.
- Prioritised by buying signals: accounts showing intent on the site went to the top of the list while the interest was fresh.
- Automated the follow-up: personalised email sequences went out without anyone writing them by hand or remembering to chase.
The result
Since June 2021 Growbots has been closing two to three new customers a month that it can trace directly to visitors Happierleads identified. In Philip's words: "You send it and you forget it until the reply comes to your inbox."
Event technology · GrowthSwapcard spends less on ads by knowing exactly who its traffic already is
Swapcard runs an event and community platform used by organisers worldwide. Its growth team was paying for traffic and then watching most of it leave anonymously.
"Happierleads provides accurate data about the companies that visit my website. Knowing who is visiting my website is gold, which means I can spend less on ads."
The challenge
Growth meant pouring more budget into ads while the overwhelming majority of the visitors those ads bought left the site without a trace. Every unknown visitor had to be bought again with the next campaign.
What they did
- Installed the Happierleads pixel so every visit resolves to a named person and company instead of an anonymous session.
- Worked the visitors they already had before buying new ones, turning paid traffic into a contactable list.
- Followed up on interest with outreach timed to the visit, rather than cold lists.
The result
More of Swapcard's leads now convert into clients, from traffic the team was already generating, and the growth team can spend less on acquisition to hit the same pipeline.
Conversational AI · SaaSVerloop converts more leads into clients with outreach that feels hand-written
Verloop builds conversational AI for customer support. Their sales team needed a steady flow of warm accounts without adding headcount to chase them.
"Since we've been using Happierleads, more of our leads have been converting into clients. The AI outreach feels personal enough that prospects don't even realise it's automated."
The challenge
Plenty of relevant companies landed on verloop.io, but only a fraction started a conversation. The rest were invisible to sales, and manual follow-up did not scale.
What they did
- Identified the companies and people visiting the site, with work email and LinkedIn.
- Let Happierleads write and send the follow-up: AI-personalised emails referencing what the visitor looked at.
- Handed sales only the replies, so reps spent their time on conversations, not prospecting.
The result
A higher share of Verloop's leads now become clients, and the outreach is personal enough that prospects reply as if a person wrote every email.
Find a team like yours
Filter by sector, company size and region to see what Happierleads did for a business shaped like yours.
Trusted by 20,000+ B2B teams
Great tool for capturing web visitors
"It allows us to identify visitors and rate them for quality, then it allows us to capture their contact detail and setup email automations."
Learn who's browsing your website!
"I can automate my marketing and reaching efforts with ease. You set it up one and the platform does it all for you with minimum input from you. "
Get more leads with your website!
"Happierleads provide accurate data about the website that visits my website. Knowing who is visiting my website is gold and I can spend less in ads.."
See who is on your website right now
7-day free trial. No credit card. Your first identified visitors show up within 24 hours of installing the pixel.