B2B Intent Data: Know Who's Ready to Buy Before They Visit Your Site
Your website captures maybe 3% of your market. The other 97% are dropping buying signals right now — on LinkedIn, job boards, review sites, and news feeds. Happierleads collects all of it, scores it against your ICP, and surfaces it in the same dashboard as your website visitors.
14-day free trial. No credit card required. New contacts will appear on your Reveal board today.
Every public buying signal — in one feed
When a company starts hiring in a role your product serves, or an executive is researching your category on LinkedIn, that's a buying signal — not a coincidence. We capture 50+ of them automatically.
Job Board Signals
Company hiring a "Head of RevOps" or "Demand Generation Manager"? That's a buying signal for your product. We monitor 20+ job boards in real time.
- LinkedIn Jobs
- Indeed
- Greenhouse
- Workable
- 20+ more
LinkedIn Activity
Executive viewed your category competitor? Decision-maker shared a post about a problem your tool solves? We track public signals — compliantly.
- Post engagement
- Profile activity
- Company updates
- Connections in your ICP
Review Site Activity
Company reading G2 reviews for your category, comparing tools on Capterra, or checking Trustpilot for a vendor you compete with — monitored and surfaced.
- G2
- Capterra
- Trustpilot
- Product Hunt
News & Web Mentions
Funding round, new product launch, leadership change, or a press mention about growth — each signals expansion budget and decision-maker access.
- Crunchbase funding
- Press releases
- Tech news
- Blog mentions
Technographic Changes
Company just added a new CRM, dropped a competitor tool, or migrated to a new stack — changes that open doors for your pitch are tracked automatically.
- BuiltWith changes
- Wappalyzer
- DNS records
- App directories
Community & Forum Activity
Decision-makers asking for tool recommendations on Reddit, Slack communities, or Product Hunt discussions — we monitor the conversations where buyers do research.
- Hacker News
- Slack communities
- Discord servers
One feed. All signals. Zero manual research.
Instead of manually checking job boards, LinkedIn, and G2 daily — Happierleads aggregates every public buying signal from 50+ sources and pipes it into the same dashboard where you already track website visitors.
- check_circleContinuous monitoring. Signals are checked in near-real-time, not in daily batches — so you act while the intent is still warm.
- check_circleDe-duplicated accounts. If a company triggers 4 signals in a week, they appear once — with a combined signal score, not 4 separate rows.
- check_circleGDPR-safe sources. Only public data — no scraping private profiles, no cookie-based cross-site tracking. Compliant by design.
- check_circleUnified with website visits. A company that triggered a job-board signal AND visited your pricing page in the same week gets a dramatically higher combined score.
The same ICP score. Now with off-site signals too.
Your ICP score already factors in firmographics, technographics, and on-site behaviour. With 3rd party intent data, it also weighs off-site buying signals — creating the most complete account-level score available.
- check_circleSignal weighting. Not all signals are equal — a relevant job posting outweighs a G2 view. You control the weights.
- check_circleCombined score. On-site visit + off-site signal from the same account = a dramatically elevated composite ICP score.
- check_circleSegment and route. "High intent from job signal, no site visit yet" becomes a segment you can act on via the Inbox Engine.
- check_circleNo manual setup per signal. Enable a signal category once — Happierleads continuously monitors it for every account that matches your ICP.
Signal in. Sequence out. Meeting booked.
High-ICP account showing intent? Happierleads queues the right contacts into a personalised sequence automatically — before they've even visited your site.
- check_circleAuto-enroll on trigger. "ICP score > 70 + job signal" → enrol matching contacts in a 5-step sequence, hands-free.
- check_circleSignal-personalised first lines. AI references the actual signal ("Saw you're building out your RevOps team…") — not a generic opener.
- check_circle98%+ deliverability. Runs through your warmed Inbox Engine domains — same infrastructure as your on-site triggered outreach.
- check_circleFull CRM sync. Every signal, send, and reply logged automatically — no manual entries.
Turn off-site signals into pipeline — today
Start your free trial and see which companies are showing buying signals for your category right now.
Bombora tells you a company is researching. We tell you who the researcher is — by name.
Pure intent vendors — Bombora, 6sense, G2 — surface research activity at the account level. Useful, but you still can't send an email to "a domain." Happierleads ties every signal to the actual buying-committee member behind it: name, title, verified work email, direct dial, LinkedIn.
- check_circleSignal → researcher. Every "Acme Corp is in-market" surfaces as "Jamie Rodriguez (VP Marketing, Acme) triggered 3 signals this week."
- check_circleFull buying committee, not one contact. Every role that matters — champion, influencer, economic buyer — mapped against the signal activity.
- check_circleVerified contact data included. Email verified in real time, LinkedIn URL attached, direct dial where available — ready to send, not to enrich.
- check_circleNo second tool to pay for. Other stacks need intent data + ZoomInfo + Cognism + Clay. We're all of it, in one subscription.
Why stand-alone intent tools fall short
Unified — not another tab
Tools like Bombora or G2 Buyer Intent sell you a separate dashboard. We put their signals in the same place you already work — with website visits, ICP scores, and sequences all in one view.
ICP-filtered — not raw noise
Pure intent tools give you thousands of companies that showed "category interest." We only surface accounts that already match your ICP criteria — dramatically reducing the noise-to-signal ratio.
Activated — not just reported
Most intent tools stop at "here's who's in-market." We connect to your Follow-up Engine and Inbox Engine so intent signals automatically trigger personalised outreach — no exports, no CSV uploads.
353 buyer-intent topics tracked — across 22 categories
From Marketing Automation to Cybersecurity to EHR systems — every topic is a live signal you can filter by and auto-enroll your ICP against.
Search, filter by category, and see role keywords for each topic.
Questions about 3rd party intent data
Is this included in my existing Happierleads plan?
Yes — 3rd party intent data is available on all paid plans. Start a 14-day free trial to try it with your own ICP and see the signals coming in for your category.
Is using public signal data GDPR-compliant?
Yes. We only aggregate company-level signals from publicly accessible sources — job postings, public LinkedIn company pages, public review activity, and news feeds. We do not track individual people across sites or use cross-site cookies. All data processing is documented in our DPA.
How is this different from website visitor identification?
Website visitor identification tells you who's been to your site. 3rd party intent data tells you who's ready to buy — even before they visit you. The two signals combined in one ICP score is where the real power is.
Can I combine intent signals with website visit data?
Yes — that's the entire point. An account that shows a job-board signal AND visits your pricing page in the same week gets a dramatically higher composite ICP score than either signal alone, and surfaces automatically at the top of your feed.
What sources are covered?
LinkedIn company activity, major job boards (LinkedIn Jobs, Indeed, Greenhouse), G2 and Capterra review signals, Crunchbase funding data, tech stack changes, news and press mentions, and community discussions. New sources are added regularly.
How quickly do signals appear after an event?
Most signals appear within a few hours of the public event. Job postings and funding rounds are typically surfaced within 24 hours. Signals are continuously refreshed — not batched once per day.
More Happierleads features
Stop missing 97% of your market.
Start your 14-day free trial and see the companies showing buying signals for your category — right now, before they visit your site.
