Happierleads vs RB2B
RB2B is US-only. Happierleads is global — with verified contacts and outreach built in.
- 173+ countries — not US traffic only
- 175M+ verified contacts included (not just LinkedIn URLs)
- Native CRM integrations — not just Slack push
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Which tool is right for your team?
Teams with global traffic, teams that need verified contact data (not just a LinkedIn URL), and teams that want a workflow beyond "push to Slack".
US-only teams with a simple workflow wanting LinkedIn profiles in Slack and handling enrichment + outreach manually.
From unknown IP to verified buyer — in under 3 seconds
While RB2B works at the account level, Happierleads surfaces the individual buyer — name, title, verified email, and the exact pages they viewed — in real time.
Happierleads vs RB2B — side by side
| Feature | Best choice Happierleads Recommended | RB2B |
|---|---|---|
| Person-level visitor identification | RB2B identifies LinkedIn profiles for US traffic only — no EU, APAC, or non-US identification. | |
| Company-level visitor identification | Shows LinkedIn company page — no structured firmographic data. | |
| Real-time identification (<3 seconds) | ||
| Built-in contact database (175M+) | No contact database — LinkedIn profile link only. | |
| AI lead scoring | ||
| Email waterfall verification | ||
| Built-in email sequencer | ||
| Master Inbox (all replies, one place) | No unified inbox — replies scattered across separate mailboxes. | |
| Native CRM integrations (50+) | Pushes to Slack only — no native CRM integrations. | |
| GDPR compliant | Explicitly US traffic only — not GDPR-compliant for EU visitors. | |
| Global coverage (173+ countries) | US-based IP addresses only. | |
| 3rd party intent data (LinkedIn, job boards, public signals) | ||
| Starting price | $99 / mo | Free (US only) / $99+ / mo Pro |
| Free trial | 14-day trial (100 free lookups) | Free tier (US only) |
✓ Yes · ✗ No · ~ Partial/limited. Last updated 2026.
See how Happierleads stacks up — from a real customer
One of our customers recorded this side-by-side walkthrough comparing Happierleads against the other platforms they evaluated — including RB2B.
Every step of outbound, covered
Identify, qualify, and engage the right people by turning anonymous website visitors into booked meetings in your CRM, all in one platform.
See who is on your site — not just that someone was.
The Happierleads pixel reveals the company (EU-safe, GDPR-compliant) and the buyer contact in 173 countries — with a verified email, direct dial and LinkedIn.
- done175M contact database
- doneCompany + person-level resolution
- doneReal-time, no warm-up period
Know who's ready to buy — before they visit your site.
Happierleads layers in 353+ B2B intent topics from G2, review sites, job boards, and news alerts — so you can engage buyers while they're actively researching, not after they've decided.
- done353+ intent topics tracked
- doneG2, review sites & job boards
- doneReal-time signal alerts
An ICP score on every visitor — before you spend a second on them.
Happierleads scores industry, revenue, headcount, tech stack and intent signals into a single 0–100 number — so your team only works on the 5% that actually look like customers.
- doneBuild your ICP in a few clicks
- doneAuto-score every identified visitor
- doneFilter, sort, and route the hottest ones
- check Industry SaaS
- check Revenue $10–50M
- check Employees 100–500
- check Location USA / EU
- check Tech stack Salesforce · AWS
We buy the domains. We set up the mailboxes. You just write the email.
Happierleads Inbox Engine provisions your sending domains, configures SPF/DKIM/DMARC, creates the mailboxes, and runs the warm-up — all done for you in under 15 minutes.
- doneAuto-purchased outreach domains
- doneSPF · DKIM · DMARC preconfigured
- doneMailboxes provisioned + warmed
AI-personalised emails that read like they were written by a human.
The Sequencer pulls the company, role, intent signal and recent activity of every lead into a tailored message — and ships it the moment the score crosses your threshold.
- doneMulti-step sequences with branching
- doneAI personalisation per lead
- doneStops automatically when someone replies
Land in the inbox — not the spam folder.
Every send is scored by Heat Score™, re-routed through the healthiest mailboxes, throttled to protect your sender reputation, and monitored 24/7 — so 98% of your emails hit the primary inbox.
- donePer-mailbox Heat Score™ (0–100)
- doneAuto-rotate to healthiest sender
- doneBounce + spam monitoring built-in
Keep your brand in front of the right buyers — on Google & LinkedIn.
Happierleads automatically syncs ICP-matched visitors and 3rd-party intent signals to Google and LinkedIn ad audiences — so your ads reach real buyers who already know you, not random clicks.
- done1st-party: identified visitors matched to your ICP
- done3rd-party: intent signals from LinkedIn, G2 & more
- doneDaily auto-sync to Google & LinkedIn Ads audiences
Replies, meetings, and leads — automatically in your CRM.
Every identified lead, reply, and meeting is pushed into HubSpot, Salesforce, Pipedrive or your CRM of choice — with the full activity history so your sales team can take it from there.
- doneMultiple native integrations (HubSpot, Salesforce & more)
- doneZapier + webhooks for everything else
- doneNeed something custom? We build integrations on demand — just reach out
Why teams move from RB2B to Happierleads
EU and global traffic is invisible
If any of your visitors are from Europe, Canada, APAC, or LatAm — RB2B misses them entirely. Happierleads identifies and enriches visitors from 173+ countries.
A LinkedIn link is not a contact
RB2B gives you a LinkedIn profile. Happierleads gives you a verified email, direct dial, company details, and page visit history — ready to drop into a sequence.
Slack notification vs CRM integration
RB2B pushes to Slack. Happierleads pushes enriched leads to HubSpot, Salesforce, Pipedrive, and 50+ tools — automatically, with configurable field mapping.
No credit card · 100 free lookups · Cancel anytime
Stop working every visitor — only the ones that matter
Happierleads AI scores every identified visitor against your ideal customer profile — ICP fit, technographic match, intent signals, recency, and buyer role — instantly. No manual qualification, no noise.
- check_circleICP fit score across industry, size, role, and location
- check_circleLive intent score based on pages viewed and session depth
- check_circleComposite A–F grade tells reps who to call first
Choose the right tool for your team
Teams with global traffic, teams that need verified contact data (not just a LinkedIn URL), and teams that want a workflow beyond "push to Slack".
Start free trial →US-only teams with a simple workflow wanting LinkedIn profiles in Slack and handling enrichment + outreach manually.
Thousands of B2B teams across 60+ countries trust Happierleads to identify their buyers. Rated highest for data quality, ease of setup, and support response time.
Happierleads vs RB2B — frequently asked questions
Does RB2B work for EU website visitors?expand_more
No. RB2B explicitly states it only works for US-based IP addresses. Visitors from Europe, Canada, Asia-Pacific, and other regions are not identified. Happierleads identifies visitors from 173+ countries.
Is RB2B really free?expand_more
RB2B has a free tier for US traffic with limited features. Paid plans start at $99/mo. Unlike Happierleads, the free tier does not include contact data, CRM integrations, or email sequencing.
Can RB2B and Happierleads be used together?expand_more
There's significant overlap. Happierleads covers everything RB2B does plus global traffic, verified contacts, AI scoring, CRM push, and outreach — so most teams replace RB2B rather than stack them.
See who's on your website — right now
Join thousands of B2B teams using Happierleads to identify buyers, enrich contacts, and close more deals. No contracts, no credit card.
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