Happierleads vs RB2B
RB2B is US-only. Happierleads is global — with verified contacts and outreach built in.
- 100+ countries — not US traffic only
- 175M+ verified contacts included (not just LinkedIn URLs)
- Native CRM integrations — not just Slack push
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Which tool is right for your team?
Teams with global traffic, teams that need verified contact data (not just a LinkedIn URL), and teams that want a workflow beyond "push to Slack".
US-only teams with a simple workflow wanting LinkedIn profiles in Slack and handling enrichment + outreach manually.
From unknown IP to verified buyer — in under 3 seconds
While RB2B works at the account level, Happierleads surfaces the individual buyer — name, title, verified email, and the exact pages they viewed — in real time.
Happierleads vs RB2B — side by side
| Feature | Happierleads Best choice | RB2B |
|---|---|---|
| Person-level visitor identification | ✓ | ~ RB2B identifies LinkedIn profiles for US traffic only — no EU, APAC, or non-US identification. |
| Company-level visitor identification | ✓ | ~ Shows LinkedIn company page — no structured firmographic data. |
| Real-time identification (<3 seconds) | ✓ | ✓ |
| Built-in contact database (175M+) | ✓ | ✗ No contact database — LinkedIn profile link only. |
| AI lead scoring | ✓ | ✗ |
| Email waterfall verification | ✓ | ✗ |
| Built-in email sequencer | ✓ | ✗ |
| Native CRM integrations (50+) | ✓ | ✗ Pushes to Slack only — no native CRM integrations. |
| GDPR compliant | ✓ | ✗ Explicitly US traffic only — not GDPR-compliant for EU visitors. |
| Global coverage (100+ countries) | ✓ | ✗ US-based IP addresses only. |
| 3rd party intent data (LinkedIn, job boards, public signals) | Soon | ✗ 3rd party intent data is coming soon to Happierleads — sign up for early access. |
| Starting price | $99 / mo | Free (US only) / $99+ / mo Pro |
| Free trial | 14-day trial (100 free lookups) | Free tier (US only) |
✓ Yes · ✗ No · ~ Partial/limited. Last updated 2025.
Every step of outbound, covered
From the anonymous visitor on your site to a booked meeting in your CRM — identify, qualify, engage, and the full mailbox & domain infrastructure that lands you in the inbox. One platform. No duct-tape.
See who is on your site — not just that someone was.
The Happierleads pixel reveals the company (EU-safe, GDPR-compliant) and the buyer contact in 173 countries — with a verified email, direct dial and LinkedIn.
- done175M contact database
- doneCompany + person-level resolution
- doneReal-time, no warm-up period
An ICP score on every visitor — before you spend a second on them.
Happierleads scores industry, revenue, headcount, tech stack and intent signals into a single 0–100 number — so your team only works on the 5% that actually look like customers.
- doneBuild your ICP in a few clicks
- doneAuto-score every identified visitor
- doneFilter, sort, and route the hottest ones
- check Industry SaaS
- check Revenue $10–50M
- check Employees 100–500
- check Location USA / EU
- check Tech stack Salesforce · AWS
We buy the domains. We set up the mailboxes. You just write the email.
Happierleads Inbox Engine provisions your sending domains, configures SPF/DKIM/DMARC, creates the mailboxes, and runs the warm-up — all done for you in under 15 minutes.
- doneAuto-purchased outreach domains
- doneSPF · DKIM · DMARC preconfigured
- doneMailboxes provisioned + warmed
AI-personalised emails that read like they were written by a human.
The Sequencer pulls the company, role, intent signal and recent activity of every lead into a tailored message — and ships it the moment the score crosses your threshold.
- doneMulti-step sequences with branching
- doneAI personalisation per lead
- doneStops automatically when someone replies
Land in the inbox — not the spam folder.
Every send is scored by Heat Score™, re-routed through the healthiest mailboxes, throttled to protect your sender reputation, and monitored 24/7 — so 98% of your emails hit the primary inbox.
- donePer-mailbox Heat Score™ (0–100)
- doneAuto-rotate to healthiest sender
- doneBounce + spam monitoring built-in
Replies, meetings, and leads — automatically in your CRM.
Every identified lead, reply, and meeting is pushed into HubSpot, Salesforce, Pipedrive or your CRM of choice — with the full activity history so your sales team can take it from there.
- doneMultiple native integrations (HubSpot, Salesforce & more)
- doneZapier + webhooks for everything else
- doneNeed something custom? We build integrations on demand — just reach out
Why teams move from RB2B to Happierleads
EU and global traffic is invisible
If any of your visitors are from Europe, Canada, APAC, or LatAm — RB2B misses them entirely. Happierleads identifies and enriches visitors from 100+ countries.
A LinkedIn link is not a contact
RB2B gives you a LinkedIn profile. Happierleads gives you a verified email, direct dial, company details, and page visit history — ready to drop into a sequence.
Slack notification vs CRM integration
RB2B pushes to Slack. Happierleads pushes enriched leads to HubSpot, Salesforce, Pipedrive, and 50+ tools — automatically, with configurable field mapping.
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Stop working every visitor — only the ones that matter
Happierleads AI scores every identified visitor against your ideal customer profile — ICP fit, technographic match, intent signals, recency, and buyer role — instantly. No manual qualification, no noise.
- check_circleICP fit score across industry, size, role, and location
- check_circleLive intent score based on pages viewed and session depth
- check_circleComposite A–F grade tells reps who to call first
Choose the right tool for your team
Teams with global traffic, teams that need verified contact data (not just a LinkedIn URL), and teams that want a workflow beyond "push to Slack".
Start free trial →US-only teams with a simple workflow wanting LinkedIn profiles in Slack and handling enrichment + outreach manually.
Thousands of B2B teams across 60+ countries trust Happierleads to identify their buyers. Rated highest for data quality, ease of setup, and support response time.
Happierleads vs RB2B — frequently asked questions
Does RB2B work for EU website visitors?expand_more
No. RB2B explicitly states it only works for US-based IP addresses. Visitors from Europe, Canada, Asia-Pacific, and other regions are not identified. Happierleads identifies visitors from 100+ countries.
Is RB2B really free?expand_more
RB2B has a free tier for US traffic with limited features. Paid plans start at $99/mo. Unlike Happierleads, the free tier does not include contact data, CRM integrations, or email sequencing.
Can RB2B and Happierleads be used together?expand_more
There's significant overlap. Happierleads covers everything RB2B does plus global traffic, verified contacts, AI scoring, CRM push, and outreach — so most teams replace RB2B rather than stack them.
See who's on your website — right now
Join thousands of B2B teams using Happierleads to identify buyers, enrich contacts, and close more deals. No contracts, no credit card.
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