RB2B vs Warmly (2026): an honest comparison, plus a third option
RB2B and Warmly both put names on anonymous website visitors, but they are built for very different buyers: RB2B is a free-to-start US tool that posts names to Slack, Warmly is a five-figure platform with intent data and an AI chat agent.
RB2B vs Warmly at a glance
| RB2B | Warmly | Happierleads | |
|---|---|---|---|
| Identifies | Person (US) + company | Person + company, plus intent and AI chat | Person + company (name, work email, LinkedIn) |
| Countries | Person-level for US visitors only; company-level elsewhere | Not published | Person-level in 174+ countries; company-level for EU/EEA visitors |
| Pricing | Free plan; paid from $79/mo (300 resolutions) | From $10,000/year (Web-Deanonymization) | From $99/mo for 300 identified visitors |
| Pricing model | Monthly allowance of identified visitors, overage per visitor | Annual or quarterly contract with monthly credits | Pay per identified visitor; no seat fees |
| Free trial | Free plan + 7-day Pro trial, no card | No free trial listed; quarterly billing to try | 7-day free trial, no card |
| GDPR / privacy | No person-level ID outside the US | Not stated on the pricing page | GDPR & CCPA; EU/EEA visitors shown at company level only |
| G2 rating | 4.5/5 | 4.6/5 | 4.8/5 |
Prices and features from each vendor's own pricing page and G2, checked 18 October 2026. Vendors change prices — check their page before you buy. "Not published" means the vendor only quotes after a sales call.
Short version: Pick RB2B for cheap US person-level alerts. Pick Warmly if you want identification, intent and AI chat in one contract and have the budget. Pick Happierleads if you need named visitors outside the US, or want person-level ID plus outreach without an annual contract.
RB2B: strengths and weaknesses
RB2B names the people behind US website visits — LinkedIn profile and business email — and posts them to Slack. It is quick to install and has a free plan, which is why it spread so fast among US startups.
What reviewers like
- Very quick setup
- Real-time Slack alerts
- Free plan and a low entry price
What reviewers complain about
- Person-level data for US traffic only
- Only part of your US traffic gets a name
- Identification only — enrichment and outreach need other tools
Best for: US-focused small teams that want cheap, fast person-level alerts in Slack.
Themes from RB2B reviews on G2 and independent reviews; pricing from RB2B's pricing page, checked 18 October 2026 · Happierleads vs RB2B.
Where Happierleads fits
If a meaningful share of your traffic is outside the US, RB2B leaves those visitors anonymous. Happierleads identifies people in 174+ countries and adds scoring, CRM push and email outreach in the same plan, from $99/mo.
Compare with your own traffic — start free7-day free trial · no card
Warmly: strengths and weaknesses
Warmly bundles visitor de-anonymisation, intent signals, an AI chat agent and outbound automation into one platform, sold on annual or quarterly contracts.
What reviewers like
- Easy to use
- Real-time visitor insights
- Good integrations, especially Slack
What reviewers complain about
- Identification accuracy on smaller companies
- Setup can take work
- Five-figure annual pricing is steep for small teams
Best for: Mid-market sales teams with budget for an all-in-one identification, intent and AI-chat platform.
Themes from Warmly reviews on G2 and independent reviews; pricing from Warmly's pricing page, checked 18 October 2026 · Happierleads vs Warmly.
Where Happierleads fits
If you want named visitors without a $10,000 annual commitment, Happierleads starts at $99/mo, month to month, with a 7-day free trial. You do not get Warmly's AI chat agent; you do get person-level ID, scoring, CRM sync and email sequences.
Compare with your own traffic — start free7-day free trial · no card
Where Happierleads fits
Happierleads identifies the people behind your website visits — name, work email and LinkedIn — in 174+ countries (EU/EEA visitors at company level), scores them against your ideal customer profile, pushes them to your CRM or Slack and lets you email them from the same plan. Pricing starts at $99/mo for 300 identified visitors; you pay per identified visitor, not per seat. Rated 4.8/5 on G2.
It is not an enterprise ABM suite and has no AI chat agent. If those are what you need, the tools above are the better fit.
Start your 7-day free trial7-day free trial · no card
FAQ
What is the difference between RB2B and Warmly?
RB2B identifies: Person (US) + company. Warmly identifies: Person + company, plus intent and AI chat. Pick RB2B for cheap US person-level alerts. Pick Warmly if you want identification, intent and AI chat in one contract and have the budget. Pick Happierleads if you need named visitors outside the US, or want person-level ID plus outreach without an annual contract.
Is RB2B or Warmly cheaper?
RB2B: Free plan; paid from $79/mo (300 resolutions). Warmly: From $10,000/year (Web-Deanonymization). Prices from each vendor's own pricing page, checked 18 October 2026. Happierleads starts at $99/mo.
Do RB2B and Warmly identify individual people?
RB2B: Person (US) + company. Warmly: Person + company, plus intent and AI chat. Happierleads identifies the individual visitor — name, work email and LinkedIn — in 174+ countries, and shows EU/EEA visitors at company level.
Is there an alternative to RB2B and Warmly?
Yes. Happierleads identifies the people visiting your website, scores them against your ICP and lets you email them from the same plan. It starts at $99/mo with a 7-day free trial, no card.
