Apollo.io vs Lusha (2026): an honest comparison, plus a third option
Apollo.io and Lusha both give sales teams emails and phone numbers. Apollo is a full prospecting platform with sequences; Lusha is a lightweight lookup tool paid in credits.
Apollo.io vs Lusha at a glance
| Apollo.io | Lusha | Happierleads | |
|---|---|---|---|
| Identifies | Contact database; company-level website visitor ID | Contact lookup; no website visitor ID | Person + company (name, work email, LinkedIn) |
| Countries | Global contact database | Global contact database | Person-level in 174+ countries; company-level for EU/EEA visitors |
| Pricing | Free plan; paid plans per seat | Free plan (40 credits/mo); paid from $37.45/mo billed annually | From $99/mo for 300 identified visitors |
| Pricing model | Per seat with monthly credits | Credits: 1 per email, 5 per phone number | Pay per identified visitor; no seat fees |
| Free trial | Free plan + trial of paid plans | Free plan | 7-day free trial, no card |
| GDPR / privacy | Not stated on the pricing page | Not stated on the pricing page | GDPR & CCPA; EU/EEA visitors shown at company level only |
| G2 rating | 4.7/5 | 4.3/5 | 4.8/5 |
Prices and features from each vendor's own pricing page and G2, checked 18 October 2026. Vendors change prices — check their page before you buy. "Not published" means the vendor only quotes after a sales call.
Short version: Pick Lusha for quick LinkedIn lookups. Pick Apollo for a database plus sequencing in one tool. Pick Happierleads if you want contacts for the people already on your website, not cold lists.
Apollo.io: strengths and weaknesses
Apollo.io is a prospecting platform: a large B2B contact database, email sequencing and a dialer, with a free plan and per-seat paid plans.
What reviewers like
- Data plus sequencing in one tool
- Easy to use
- Generous free plan
What reviewers complain about
- Some contacts are outdated or wrong
- CRM sync limitations
- Credit limits as usage grows
Best for: Small and mid-size outbound teams that want data and sequences in one affordable tool.
Themes from Apollo.io reviews on G2 and independent reviews; pricing from Apollo.io's pricing page, checked 18 October 2026 · Happierleads vs Apollo.io.
Where Happierleads fits
Apollo starts from a list of people you choose to contact. Happierleads starts from people already looking at your website, then gives you their details and a sequence — warmer leads, and it bundles a 175M+ contact database too.
Compare with your own traffic — start free7-day free trial · no card
Lusha: strengths and weaknesses
Lusha is a contact-lookup tool: a browser extension and CRM integrations that reveal emails and phone numbers, paid for in credits.
What reviewers like
- Very easy to use
- Fast emails and phones from LinkedIn
- Data many users find fresher than rivals
What reviewers complain about
- Some contacts are inaccurate
- Phone numbers burn credits fast
- No way to see who visits your site
Best for: Individual reps and small teams who need quick LinkedIn-based lookups.
Themes from Lusha reviews on G2 and independent reviews; pricing from Lusha's pricing page, checked 18 October 2026 · Happierleads vs Lusha.
Where Happierleads fits
Lusha finds details for people you already picked. Happierleads tells you which people are on your website right now and gives you their details — so you contact the ones already interested.
Compare with your own traffic — start free7-day free trial · no card
Where Happierleads fits
Happierleads identifies the people behind your website visits — name, work email and LinkedIn — in 174+ countries (EU/EEA visitors at company level), scores them against your ideal customer profile, pushes them to your CRM or Slack and lets you email them from the same plan. Pricing starts at $99/mo for 300 identified visitors; you pay per identified visitor, not per seat. Rated 4.8/5 on G2.
It is not an enterprise ABM suite and has no AI chat agent. If those are what you need, the tools above are the better fit.
Start your 7-day free trial7-day free trial · no card
FAQ
What is the difference between Apollo.io and Lusha?
Apollo.io identifies: Contact database; company-level website visitor ID. Lusha identifies: Contact lookup; no website visitor ID. Pick Lusha for quick LinkedIn lookups. Pick Apollo for a database plus sequencing in one tool. Pick Happierleads if you want contacts for the people already on your website, not cold lists.
Is Apollo.io or Lusha cheaper?
Apollo.io: Free plan; paid plans per seat. Lusha: Free plan (40 credits/mo); paid from $37.45/mo billed annually. Prices from each vendor's own pricing page, checked 18 October 2026. Happierleads starts at $99/mo.
Do Apollo.io and Lusha identify individual people?
Apollo.io: Contact database; company-level website visitor ID. Lusha: Contact lookup; no website visitor ID. Happierleads identifies the individual visitor — name, work email and LinkedIn — in 174+ countries, and shows EU/EEA visitors at company level.
Is there an alternative to Apollo.io and Lusha?
Yes. Happierleads identifies the people visiting your website, scores them against your ICP and lets you email them from the same plan. It starts at $99/mo with a 7-day free trial, no card.
