Notes from the founder of Happierleads
One email a week from George. Hard-won lessons from bootstrapping a B2B SaaS to G2's top 10 — pricing experiments, growth bets, infra rebuilds, and the things I wouldn't put on Twitter.
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Recent episodes
Every issue, archived and searchable.
Why I Still Write Our Cold Emails Myself
Every cold email Happierleads sends, I wrote a version of first. Here's why I refuse to outsource it — even now.
George Georgiadis
The Real Cost of Build-in-Public (What Nobody Tells You)
Build-in-public looks free. It isn't. Here are the hidden costs nobody talks about — and how I decide what to share.
George Georgiadis
How We Cracked G2's Top 10 Without Raising a Dollar
Reviews compound when you treat support like marketing. The exact playbook we ran for two years to climb the rankings without paying for placement.
George Georgiadis
I Rebuilt Our Email Infrastructure From Scratch — Here's What It Cost
We moved off SendGrid and Mailgun and built our own outbound stack on bare-metal Hetzner. The honest accounting of what it took.
George Georgiadis
Why I Still Do Customer Support Myself
I open the support inbox every morning before I do anything else. Here's what staying in it has taught me about the product.
George Georgiadis
Person-Level Visitor ID Is Harder Than Companies Admit
Half the vendors selling "person-level" identification are actually selling probabilistic guesses. Here's how to tell the difference.
George Georgiadis
Why I Refuse to Raise VC for Happierleads
I get the pitch decks. I take the calls out of curiosity. I still say no, every time. Here's the long version of why.
George Georgiadis
The Bootstrap Playbook Nobody Talks About: Hire Engineers Last
Bootstrapped technical founders default to hiring engineers first. It's almost always the wrong move. Here's the order that actually works.
George Georgiadis
What 20,000 Customer Signups Taught Me About Pricing
Pricing is a positioning weapon, not a math problem. Eight things I've learned the hard way over 20,000 signups.
George Georgiadis
I Deleted Our Pricing Page for 30 Days. Here's What Happened.
An experiment I'd been talked into for years. We finally ran it. The results were not what anyone expected.
George Georgiadis
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