🌍 New Feature

We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and more!

View global coverage

Feature — Session Recordings

Watch how named visitors actually use your site

You know who visited. Now see exactly what they did. Session Recordings links every replay to the identified company and contact — so you can open a sales call already knowing which pages they read, where they hesitated, and what nearly made them convert.

Recordings add-on is +$0.01 per identified visitor. No minimum commitment.

$0.01
Per identified session recorded
90 days
Recording retention
Real-time
Capture — no batch delays
Named
Company + contact on every replay
What you see

Every session, in full context

Session Recordings isn't just a heatmap tool. Every replay is tied to a real identified company — so you always know whose behaviour you're watching.

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Full session replay

Watch a pixel-perfect replay of every mouse move, scroll, click, and form interaction — exactly as the visitor experienced your site.

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Named visitor attached

Each recording is matched to the identified company and buyer profile from Happierleads — you know who you're watching, not just an anonymous session ID.

timeline

Full visit timeline

See every page in the session in order — entry point, pages browsed, time on each, and where they dropped off — before you even press play.

01 — Sales intelligence

Know the whole story before your first email

Your SDR can see that Acme Corp's VP of Sales spent 4 minutes on the pricing page, watched the integrations section twice, and bounced when they hit the "Book a demo" form. That's not anonymous data — that's a sales script.

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    Pages visited. Full path through your site — which features they read, which they skipped, and which drew them back for a second look.
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    Intent signals in the replay. Hesitation on pricing, rage-clicks on a CTA, rapid scrolling past a section — visible in the recording, actionable in your outreach.
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    Session score. Recordings are ranked by engagement depth so your team always watches the hottest sessions first.
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    CRM link. Open the matched HubSpot or Salesforce record directly from the recording — one click from replay to pipeline action.
Acme Corp
VP of Sales · 7m 42s session
Hot
home/0:24
payments/pricing4:11 ★
extension/features/crm-integrations2:08
cancel/demo0:59 — exit
play_circle Watch replay Open in HubSpot →
02 — Product intelligence

Fix the friction that's costing you conversions

Session recordings aren't just for sales. See where ICP-fit visitors get stuck, which features they explore most, and where your messaging fails to land — so your product and marketing teams can fix what matters.

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    Rage click detection. Automatic flagging of frustrated interactions — find broken elements and confusing UX before they cost you another deal.
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    Drop-off analysis. See exactly which page in a multi-page session caused a high-intent visitor to leave — and what they saw just before they did.
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    Filter by ICP. Only watch sessions from companies that match your ideal customer profile — so product insights come from the right audience.
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    Segment by intent score. Focus on recordings from visitors already scored as high intent — the ones your team most needs to understand.
ICP match High intent Pricing page 7+ days
Stripe
4 pages · 6m 14s · rage click on /pricing
Rage click
Notion
7 pages · 11m 02s · returned 3×
Hot
Linear
2 pages · 1m 40s · dropped on /demo
Exit
03 — Privacy by design

Built for GDPR and B2B — not consumer surveillance

Session Recordings is designed for B2B outreach contexts, not mass consumer tracking. We record company-level behaviour, not personal browsing data — keeping you on the right side of privacy law.

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    Input masking by default. All form fields are automatically masked in recordings — passwords, emails, and sensitive inputs are never captured.
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    Legitimate interest basis. B2B visitor identification and session analysis falls under legitimate interest in GDPR — we give you the framework to stay compliant.
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    90-day auto-deletion. Recordings are automatically purged after 90 days — no manual cleanup, no data hoarding risk.
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    Element-level exclusions. Block specific page sections from being recorded — one line of code to exclude any element from capture.
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Input masking
All form inputs redacted automatically
On
auto_delete
Auto-delete
Recordings purged after 90 days
On
business
B2B scope only
Company-level, not personal consumer data
On
block
Element exclusions
Block any section with data-hl-exclude
On

Start recording named sessions today

Enable Session Recordings in one click from your dashboard. No extra code required — works with your existing Happierleads pixel.

Setup in minutes

How it works

1

Enable the add-on

Turn on Session Recordings from your dashboard settings. No new code needed.

2

Visitors are recorded

The existing Happierleads pixel captures sessions in real time as visitors browse your site.

3

Identification links up

Each recording is automatically attached to the identified company and contact from Happierleads.

4

Watch and act

Open the replay, see what they did, and reach out with the full picture already in hand.

See why people like you choose Happierleads

Customer profile images
Star rating
4.8
from hundreds of reviews on G2
Start free 14-day trial
G2 Logo Star rating

Great tool for capturing web visitors

"It allows us to identify visitors and rate them for quality, then it allows us to capture their contact detail and setup email automations."

Profile Pircture
Andrew J.
Fractional Fractional Chief AI Officer (CAIO)
G2 Logo Star rating

Learn who's browsing your website!

"I can automate my marketing and reaching efforts with ease. You set it up one and the platform does it all for you with minimum input from you. "

Profile image
Savin D
Creative Director
G2 Logo Star rating

Get more leads with your website!

"Happierleads provide accurate data about the website that visits my website. Knowing who is visiting my website is gold and I can spend less in ads.."

Jana M.
Robin H.
Head Of Growth at Swapcard
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faqs

Website Identification FAQs

Does Happierleads have a Free trial?

We show you who is visiting your website for free for 14 days. If you’d like to keep using it afterward—and export a CSV or send emails via our built-in Email Automation app or your CRM—the cost is $99/month.

What is Happierleads?

Happierleads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.

Who typically uses Happierleads?

Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. Marketers use the platform to automate lead generation and increase conversions.

How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?

Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.

Why is Happierleads ranked number #1 for data quality on G2 and Capterra?

Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.

What about U.S. state privacy laws, like the California CCPA and CPRA?

If you are compliant with these state-level regulations, the use of our product will not change that compliance status. We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and many more. For GDPR-restricted countries (primarily EU member states), we use reverse IP lookup which only provides company information to adhere with GDPR requirements.

How accurate is the visitor identification?

Most reverse-IP tools only identify the company. We go further — using our permissioned publisher network we identify the exact person behind the visit and enrich them with verified work email and LinkedIn data. Match rates depend on traffic geography, but customers typically see person-level identification on 30–55% of B2B sessions and company-level on 80%+.

How long does setup take?

About 5 minutes. Sign up, paste a single tracking snippet into your site (or install our GTM template / WordPress plugin), and identified visitors start appearing in your dashboard within a few hours. No engineering project required.

What if my website doesn't get much traffic?

You don't need huge traffic to win — most of our customers have under 10,000 monthly visitors. Even on lower-traffic B2B sites a handful of identified buyers per week often pays for the tool many times over. You can also pair it with our 175M-contact database and outreach engine to build pipeline beyond just your site visitors. And if your own traffic is still growing, we also provide third-party intent signals — data from across the web that tells you which companies are actively researching solutions like yours right now, so you can reach them even before they land on your site.

Does it integrate with my CRM and outreach tools?

Yes. Push identified leads directly into HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel, Slack, or anything that supports Zapier and webhooks. CSV export is available on every plan, and our built-in email and LinkedIn outreach engine lets you act on identified visitors without leaving Happierleads.