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Know exactly who's visiting your site — person-level ID in 174+ countries. Start free, no card needed.
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Know exactly who's visiting your site — person-level ID in 174+ countries. Start free, no card needed.
Start free trial →
Happierleads works in 223 countries and territories, but not the same way everywhere. This page says plainly what a customer can expect in the US, the UK, the EU/EEA and the rest of the world, and which privacy rules apply in each.
Every identified visitor comes with company data and on-site behaviour. What differs by region is whether we can also name the person who was on the page.
We identify the individual who visited: name, work email, phone, LinkedIn profile and job title, plus their company. The UK has been in this group since 22 September 2026.
In the 27 EU member states, Iceland, Liechtenstein, Norway and their territories we never identify the individual visitor. You see the company behind the visit, plus one suggested contact at that company who matches the job titles you set in Qualify.
Whatever the country, each lead carries the company profile, the session behaviour and ad attribution (Google, Meta and LinkedIn click IDs). You pay one credit per identified visitor and nothing for traffic we could not identify.
Typically 40–60% of a site's traffic is identified. In the exact-visitor countries that share is identified down to the person; on EU/EEA traffic it is identified at company level with a suggested contact. Coverage is strongest in the USA, Europe and Australia, then Asia, then Africa. Every website is different, so the honest test is a 7-day trial on your own traffic.
This is what we know from running the product in these regions. It is not legal advice, and your own counsel has the final word on your site.
| Market | What you get | Legal basis in practice | What to put on your site |
|---|---|---|---|
| United States | Exact visitor | Opt-out model under CCPA/CPRA and the other state laws. No prior consent is needed to identify a visitor. | A line in your privacy policy and an opt-out link. For California, a "Your Privacy Choices" link and a consent tool that honours Global Privacy Control. California setup guide. |
| United Kingdom | Exact visitor | UK GDPR and PECR. Identification is allowed with consent, which is why many UK sites already run a cookie banner. | If you run a consent banner, place Happierleads in the Marketing (or Targeting/Advertising) category. Visitors who decline are not identified, so expect fewer leads behind a banner. Banner setup. |
| EU / EEA | Company + suggested contact | GDPR and the ePrivacy rules. We identify the company from the visit and never the individual, so no visitor is personally identified regardless of consent. | A consent banner is standard practice; list Happierleads under your analytics or marketing category and add us to your privacy policy. GDPR article. |
| Canada, Australia, New Zealand, Switzerland, Mexico | Exact visitor | Implied-consent or opt-out models (PIPEDA, the Australian Privacy Act, the Swiss FADP and similar). No prior consent is needed. | A line in your privacy policy and an opt-out link. |
| Rest of the world (Brazil, Singapore, Japan, India, UAE, South Africa and about 150 more) | Exact visitor | Mostly opt-in style laws (LGPD, PDPA and GDPR-inspired acts). Identification rests on the consent visitors gave in our opt-in partner network, not on anything you collect. | A line in your privacy policy and an opt-out link. Add a banner only if local rules already require one for your site. |
The Happierleads script sets no cookies. It keeps a few first-party values in the browser's storage, which privacy rules treat like cookies, so name Happierleads in your cookie policy under the same category as your analytics or marketing tools. Visitor data is processed for your workspace only, never resold, and hosted in data centres in the United Kingdom, Germany and France. Our Data Processing Agreement can be signed online. Full detail: Is it legal to identify website visitors?
Set a Country rule to "Only include" or "Exclude" and visitors from other countries are never delivered and never charged. Combine it with page, industry and job-title rules.
"Identify exact visitors" off means company-level only for that site in every country. "Identify companies with suggested contacts" off means no company-level leads at all. There is no per-country person switch.
A credit is used only when a visitor is successfully identified. Unidentified traffic and anyone your rules exclude cost nothing.
US, UK, Canada, Australia and most other countries: "You will see the actual person who visited, with a work email, phone and LinkedIn, plus their company."
EU and EEA: "You will see the company behind the visit and one suggested decision-maker at that company, picked from the job titles you target. Individuals are not identified there."
Mixed traffic: both happen on the same site at the same time, so a client with US and German visitors gets named people from the US and companies with suggested contacts from Germany. The split shows in the dashboard per lead.
Running a white-label or agency account? The same rules apply to every client workspace. See the agency programme and white-label package.
No. In the EU and EEA we identify the company behind the visit and suggest one relevant contact at it based on the job titles in your ICP. The individual visitor is never identified there, and there is no setting that changes that.
Not any more. Since 22 September 2026 UK visitors are identified exactly, like US visitors: name, work email, phone and LinkedIn. If your site runs a consent banner, put Happierleads in the Marketing category.
We partner with high-traffic websites that offer free tools in exchange for explicit opt-in consent to be recognised across the web. Visitors who opted in there can be identified on your site. Details are in the coverage article.
The two website switches apply to the whole site, not per country. Which countries create leads at all is decided by the Country rule in Qualify. In practice the law already does the split for you: exact visitor in the 174 countries, company level in the EU/EEA.
Typically 40–60%, at person level in the exact-visitor countries and at company level on EU/EEA traffic. It depends on your audience, so the trial on your own site is the only reliable number.
In data centres in the United Kingdom, Germany and France. Nothing is stored or processed in China. Happierleads is a UK-based company and signs a Data Processing Agreement with every customer who needs one.
Install the pixel in two minutes. The first identified visitors usually appear within the hour, split by person and company exactly as described above.
30 seconds — then you're in the room.
