You book the call. We close it. You keep 40%.
Run outbound from your own domains, mailboxes and lead lists. When a prospect says yes, book them a call with George. We run the demo, close the deal and onboard the customer. You earn 40% commission on what they pay.
Happierleads in one sentence
Happierleads identifies the exact person visiting a website (name, email, phone, LinkedIn) plus their company. It then scores them against the customer's ICP and can reach out to them automatically. Most B2B sites lose 97% of their visitors without knowing who they were. We tell them.
Who does what
You bring the conversations. We do everything after the call is booked.
Your outbound engine
- Your own sending domains and mailboxes (warmed up)
- Your own lead lists, data and enrichment tools
- Your own sequencer, CRM and internal systems
- Copywriting, sending and handling the first replies
- Booking the call through your affiliate link and CC'ing george@happierleads.com
Everything else
- The demo, run by George, the founder
- Pricing, proposals and closing the deal
- Trial setup, pixel install help and onboarding
- Customer support and account management
- Billing, tracking and your 40% commission
commission
on what every customer you bring pays us
per agency customer
$200/mo avg × 12 months × 40%
per white-label customer
from $999/mo × 12 months × 40%
Examples use our real averages: customers pay about $200/mo and stay about 12 months. Your actual payout depends on the plan the customer picks and how long they stay.
Two ideal customer profiles
Most of our paying customers are agencies or companies that resell us. Focus your lists on these two.
Agencies
Digital marketing, lead-gen, outbound, SEO and PPC agencies. They use Happierleads on their own website to win clients, and on their clients' websites as an extra service they can bill for.
- Sells to B2B clients (not e-commerce or consumers)
- Offers paid ads, SEO, outbound, ABM or web design
- Wants a new retainer line: "we tell you who visited"
- Quick decision: the founder usually buys on the call
White-label resellers
Agencies, consultants and SaaS founders who want visitor identification under their own brand: their domain, logo and pricing. They resell it to their own customer base.
- Agencies with 10+ B2B clients on retainer
- Consultants or communities that want their own software product
- Lead-gen and data companies adding a new product
- Your biggest payout: one deal equals about five agency deals
What our buyers look like
Taken from our paying customers, anonymised. Use these as the filters for your lead lists.
🌍 Countries to prioritise
🏭 Strongest industries
👥 Company size
Sweet spot: 2–50 employees. Skip enterprises with over 1,000 staff. Their procurement and security reviews take months.
📈 Other signals that convert
- B2B company: 94% of our customers sell to businesses
- Real website traffic: a few thousand visits a month or more
- Runs Google or LinkedIn ads (paying for traffic they can't name)
- High-value deals: a single new client is worth $1k+
- Uses HubSpot, Pipedrive, Salesforce or an outbound tool
- Hiring SDRs, marketers or growth people
Who actually buys
About half of our buyers are founders or CEOs. The rest are split between marketing and sales leaders.
| Priority | Titles to target | Why they care |
|---|---|---|
| 1 · Owners | Founder, Co-Founder, CEO, Owner, Managing Director, Managing Partner, Agency Owner | They sign the deal on the call, and they feel every lost lead. |
| 2 · Marketing | Head of Marketing, Marketing Director, Marketing Manager, CMO, Head of Growth, Demand Gen Manager | They pay for the traffic and have to prove it produced pipeline. |
| 3 · Sales | Head of Sales, Sales Director, VP Sales, Business Development Manager, Head of New Business, RevOps | They want warm leads who already know the brand. |
| White-label | Agency Founder / CEO, Head of Partnerships, Head of Product, COO | They want a new product and a new revenue line under their own brand. |
From first email to commission
Get your affiliate link
Create a free account and open Academy → Affiliate. Your personal link is ready right away.
Tell George you're in
Email george@happierleads.com with your sending setup, target market and planned volume.
Run outbound
Your domains, mailboxes and lists, aimed at the ICP on this page.
Book the call
When a prospect says yes, send them your affiliate link to George's calendar and CC George on the thread.
We demo & close
George runs the demo, handles pricing and gets them live.
You earn 40%
The signup is tied to your link, and you can see every click and customer in your affiliate dashboard.
How we know a customer is yours
Every partner gets a personal tracking link. Any happierleads.com page works: add ?utm_campaign=YOURCODE to the end. Most partners send prospects straight to George's calendar with it.
When a prospect clicks it, we keep a 90-day cookie. If they sign up within 90 days, the customer is credited to you. If they click more than one partner's link, the last click wins.
Also CC george@happierleads.com when you book the call. If the prospect signs up on another device, the email thread is your backup proof.
Get your affiliate link →Email do's and don'ts
These protect your domains, our brand and your commission. If you break the don'ts, we end the partnership.
Do
- Send from your own warmed-up domains, never from a domain that looks like Happierleads
- Keep volume low: about 30–50 emails per mailbox per day
- Write plain text under 100 words, with one clear idea and one question
- Personalise the first line: their site, their ads, their niche
- Lead with the pain: "you pay for traffic, but most visitors leave without a name"
- Say who you are: an independent partner of Happierleads
- Offer an easy way to opt out, and honour it right away
- Follow GDPR, CAN-SPAM and the local rules of every country you email
- CC george@happierleads.com the moment someone wants a call
Don't
- Pretend to be George or a Happierleads employee
- Put "Happierleads" in your sending domain, display name or ads
- Offer discounts, free months, custom prices or lifetime deals. Pricing belongs to George.
- Promise results, match rates or features you haven't seen on the website
- Put links, attachments or images in the first email
- Email several people at the same company on the same day
- Contact companies that are already Happierleads customers
- Bid on "Happierleads" brand keywords in paid ads
- Use bought junk lists or send to unverified emails
A first email that works
Use it as a starting point. Adapt it to your voice and your list.
Hi [First name],
Saw [Agency] runs Google Ads for B2B clients. Most of that paid traffic leaves without filling a form, so neither you nor your clients know who it was.
I partner with a tool that names the actual person behind those visits (name, work email, LinkedIn), and you can resell it to clients as its own line item.
Worth a 15-minute look with the founder?
[Your name]
Questions partners ask
How do I get credit for a customer?
Through your affiliate link. Get it at Academy → Affiliate, add it to the calendar link you send, and the signup is credited to you for 90 days. Also CC george@happierleads.com on the booking thread as backup proof.
What do I need to run myself?
Everything before the call: domains, mailboxes, warm-up, lead data, enrichment, sequencing and replies. We don't provide sending infrastructure or lists.
Can I quote prices?
You can say our plans start low and that white-label starts at $999/mo. Leave exact quotes, discounts and custom deals to George on the call.
Can I put my link in the first email?
No. Keep the first email link-free for deliverability. Use your link once they reply and you book the call.
What if the prospect wants to try it first?
Send them to the booked call anyway. George sets up the trial live on the call, and that's when most deals close.
Who handles the customer after the sale?
We do: onboarding, pixel install, support and billing. You can move on to the next conversation.
I have a question this page doesn't answer.
Email george@happierleads.com directly.
Have an outbound engine? Put it to work.
Book the calls. We close them. You keep 40%.
