Stop chasing traffic. Start owning pipeline.
Sessions and bounce-rate are vanity. Happierleads tells you which ICP companies are on your site, which campaigns pulled them in, and which ones converted into pipeline — so your CMO can defend the budget with something better than "reach".
Install takes 3 minutes. First identified account in 15.
Demand gen you can actually prove.
Marketing's job is to generate pipeline that closes. Happierleads links every visit, form-fill and campaign impression to the deal it actually sourced — not the last-click story Google Analytics tells you.
ICP traffic, not visits
See which ICP companies actually landed on your site — filtered by size, industry, tech stack, geo. Traffic you can do something with.
ABM lists + ad audiences Coming soon
Sync identified accounts to LinkedIn, Meta, and Google ad audiences — same day. Retarget your actual pipeline, not everyone who bounced.
Closed-loop attribution
Every visit tied to its campaign, every campaign tied to its deal. Defend the budget with facts, not dashboards full of sessions.
Your ICP arrived. Now you know who they are.
Campaigns bring ICP accounts to your site every day. 97% of them leave anonymous. Happierleads de-anonymises them in real time — so the account that visited your pricing page from a LinkedIn ad this morning becomes an MQL this afternoon.
- check_circleNamed-company feed. Every ICP company that visited, enriched with firmographics, surfaced in a live feed.
- check_circleICP fit score. 0–100 against your own criteria, not a generic "marketing score".
- check_circleCampaign attribution. UTMs, referrers, paid vs organic, first-touch vs multi-touch — already joined up.
- check_circleExports to your MAP. HubSpot, Marketo, Pardot — identified accounts land as enriched MQLs, not "Unknown Visitor 8,432".
This morning's qualified visitors
LiveRetarget the accounts that matter. Not everyone who bounced. Coming soon
On our roadmap. "Retargeting everyone" is how budgets end up in the wrong ad queue. Soon, Happierleads will let you build ABM audiences from real ICP visitors — and sync them to LinkedIn, Meta, and Google every day, automatically.
- check_circleLinkedIn Matched Audiences. Push your ICP account list to LinkedIn daily — planned to be 12x more cost-efficient than broad targeting.
- check_circleMeta + Google Customer Match. Sync the same audiences cross-channel — no more rebuilding lists per platform.
- check_circleSmart-segment audiences. "Pricing page + 50+ employees + last 14 days" — saved filter, daily sync, no ops ticket.
- check_circleSuppression built in. Existing customers, competitors, non-ICP — auto-excluded from ads.
Know which pages bring buyers — and which just bring traffic.
SEO traffic is easy to celebrate and hard to defend. Happierleads shows you what share of each page's traffic is ICP-fit — so you can double down on what your buyers actually read and cut the pages that only inflate your top-line numbers.
- check_circleICP % per page. Does this blog post bring in buyers or noise? Now you know.
- check_circleIntent heatmaps. Which content paths correlate with pricing-page visits and demo requests.
- check_circleIndustry clustering. See which industries a piece punches above its weight in — expand those topics.
- check_circleInfluenced pipeline. Content touches that eventually sourced a deal — measured across multi-session journeys.
Every campaign, every touch, every deal. Tied together.
Stop reconciling GA4 against HubSpot against Salesforce. Happierleads joins every identified visit, form-fill, and ad click to the deal it sourced — and shows you the multi-touch journey from first impression to closed-won.
- check_circleFirst-touch + multi-touch models. Run both. Argue with neither.
- check_circleDeal-level view. Every closed-won deal surfaces the campaigns and content that influenced it.
- check_circleBoard-ready dashboards. CPL, CAC-payback, pipeline-sourced — defensible, not hand-crafted.
- check_circleBI export. Push cleaned attribution data to Snowflake, BigQuery, or Looker.
Stop optimising for traffic. Start optimising for pipeline.
See which ICP accounts landed on your site this week, which campaign pulled them in, and what your team should do next.
Everything your growth stack promised — joined up
Traffic attributed to pipeline
Every session, every campaign, every form-fill tied to the deal it eventually sourced — no last-click fiction, no reconciliation nightmare.
ABM without a 6-figure tool
Account targeting on LinkedIn, Meta, Google — without 6sense/Demandbase pricing.
Cookie-deprecation proof
We don't rely on third-party cookies. Works on Safari, works in 2027.
Multi-product + multi-region
Separate ICPs for APAC, EMEA, Americas or per product — one login.
Native to your stack
HubSpot, Marketo, Pardot, Salesforce, Segment, Snowflake — first-class.
Live in 15 minutes
One script via GTM. First identified company before your coffee lands.
How it works
Install the pixel
One line of JS via GTM. No dev ticket.
Define your ICP
Industry, size, geo, stack — 3-minute wizard.
Campaigns attributed
Every UTM, referrer, and session joined to the account.
Sync & activate
MAP, ad platforms, CRM — audiences flow automatically.
Inside 30 days
More pipeline from same traffic
No extra ad spend. Same visitors — now named, scored, routed.
CPL for ABM audiences
Ads targeted at real ICP accounts, not broad lookalikes.
Campaigns mapped to pipeline
Every touch accounted for. Every dollar defended.
See why people like you choose Happierleads
Great tool for capturing web visitors
"It allows us to identify visitors and rate them for quality, then it allows us to capture their contact detail and setup email automations."
Learn who's browsing your website!
"I can automate my marketing and reaching efforts with ease. You set it up one and the platform does it all for you with minimum input from you. "
Get more leads with your website!
"Happierleads provide accurate data about the website that visits my website. Knowing who is visiting my website is gold and I can spend less in ads.."
Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
