Pay only for the leads that matter
Not every visitor is a prospect. Retailers, students, competitors, wrong-country companies — they all cost you the same as a hot ICP lead. Exclusion Filters let you draw the line. Pay for signal, not noise.
100 free lookups. No credit card. Cancel anytime.
Three dimensions of exclusion, one clean result
Stack filters together — each one cuts the noise further. A visitor has to pass all your rules before it counts toward your bill.
Industry filters
Allow-list only the industries you sell to — SaaS, FinTech, Healthcare IT, Manufacturing — and automatically skip the rest. Visitors from excluded industries are processed but never billed.
Geography filters
Target the countries you actually close deals in. Exclude entire regions or cherry-pick specific markets. Great for companies that sell only in North America, EMEA, or APAC.
Company size filters
Set a minimum and maximum employee count. Skip the 1-person freelancers and the 50,000-person enterprises that will never convert. Only pay for the sweet spot.
Only track visitors on pages that actually matter
Your blog drives traffic. Your /pricing and /features pages drive pipeline. There's no reason to pay to identify someone reading a how-to article — only the pages where buyer intent is real should count.
- check_circleWhitelist specific paths. Tell Happierleads to only count visits to
/pricing,/features/*,/demo— and ignore everything else. - check_circleWildcard support. Use
/features/*to match all feature sub-pages without listing each one individually. - check_circleImmediate savings. If your blog accounts for 60% of traffic, page-level tracking alone can cut your bill by more than half — instantly.
- check_circleNo pixel changes needed. The tracking pixel stays on every page. The filter lives in your Happierleads settings — flip it in 30 seconds.
/pricing Tracked/features/* Tracked/demo Tracked/blog/* Skipped/docs/* Skipped/careers/* SkippedStack four filters, slash your bill by up to 90%
Each filter layer acts as a multiplier. Industry filtering alone can remove 40% of visitors. Add geography, and you might cut another 30%. Page-level tracking on top? You could be paying for less than 10% of raw traffic — all of it ICP-matched signal.
- check_circleFilters stack multiplicatively. Each layer eliminates a share of the remaining visitors — the effect compounds fast.
- check_circleNo minimum billing floor. You pay for what you get. If filters reduce your monthly identifications by 80%, your bill drops by 80%.
- check_circleTune as you learn. Start broad, watch your data for a week, then tighten the rules. Most customers hit their savings target within the first month.
- check_circleNever miss a real lead. Filters are additive allow-lists — anything that passes all your rules will always be identified and visible in your dashboard.
40–80% of your visitors identified. Here's why it varies.
Resolution rate is the percentage of your total visitors that Happierleads can successfully match to a named company. It's not a fixed number — it's determined by your traffic profile.
- check_circleHigh B2B traffic = higher rates. SaaS tools with a business audience commonly see 60–80% resolution. Mixed consumer/B2B sites see 40–55%.
- check_circleGeography matters. US and UK office IPs have the deepest coverage. Emerging markets may resolve at 30–50% while Tier-1 markets hit 70%+.
- check_circleTraffic source matters. LinkedIn paid traffic and direct navigational visits resolve at up to 80%. SEO organic can vary widely.
- check_circleFilters don't hurt resolution. They only apply after identification — you're not trading accuracy for savings, just cutting irrelevant identifications.
Stop paying for noise. Start paying for pipeline.
Set up your exclusion filters in under 2 minutes. No code changes. Just flip the rules and watch your bill shrink.
How it works
Install the pixel
One JS snippet on your site. GTM-compatible. Tracking begins immediately across all pages.
Define your ICP rules
In your dashboard, set your industry, country, company size allow-lists and the pages you care about. Takes 2 minutes.
Filters run automatically
Every visitor is checked against your rules in real time. Non-matching visitors are discarded before billing.
Only ICP leads appear
Your dashboard shows only matched companies. Your bill reflects only what passed your filters. No surprises.
More Happierleads features
Visitor Identification
De-anonymize the companies visiting your site in real time — no form fill required
AI Lead Scoring
Score every visitor 0–100 against your ICP automatically — so reps only work the best leads
Intent Data
See which topics and signals your identified visitors are actively researching right now
Great tool for capturing web visitors
"It allows us to identify visitors and rate them for quality, then it allows us to capture their contact detail and setup email automations."
Learn who's browsing your website!
"I can automate my marketing and reaching efforts with ease. You set it up one and the platform does it all for you with minimum input from you. "
Get more leads with your website!
"Happierleads provide accurate data about the website that visits my website. Knowing who is visiting my website is gold and I can spend less in ads.."
Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
Happierleads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. Marketers use the platform to automate lead generation and increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
How accurate is the visitor identification?
Most reverse-IP tools only identify the company. We go further — using our permissioned publisher network we identify the exact person behind the visit and enrich them with verified work email and LinkedIn data. Match rates depend on traffic geography, but customers typically see person-level identification on 30–55% of B2B sessions and company-level on 80%+.
How long does setup take?
About 5 minutes. Sign up, paste a single tracking snippet into your site (or install our GTM template / WordPress plugin), and identified visitors start appearing in your dashboard within a few hours. No engineering project required.
What if my website doesn't get much traffic?
You don't need huge traffic to win — most of our customers have under 10,000 monthly visitors. Even on lower-traffic B2B sites a handful of identified buyers per week often pays for the tool many times over. You can also pair it with our 175M-contact database and outreach engine to build pipeline beyond just your site visitors. And if your own traffic is still growing, we also provide third-party intent signals — data from across the web that tells you which companies are actively researching solutions like yours right now, so you can reach them even before they land on your site.
Does it integrate with my CRM and outreach tools?
Yes. Push identified leads directly into HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel, Slack, or anything that supports Zapier and webhooks. CSV export is available on every plan, and our built-in email and LinkedIn outreach engine lets you act on identified visitors without leaving Happierleads.
