How Happierleads identifies website visitors
What the pixel collects, how a visit becomes a company or a person, what changes in the EU, and how anyone can opt out — in plain words.
What the pixel collects on a website
A website adds one small script. On each page view it sends us the following — nothing else is read from the browser.
Pages and time
Which pages were viewed, when, for how long, and the page the visitor came from (referrer and campaign tags).
IP address
Used to find the company network the visit came from and an approximate location (country, region, city).
Browser and device
Browser, operating system, screen and language — to tell real visitors from bots and devices apart.
An identity cookie
Outside the EU, one encrypted key that lets us recognise people who opted in on a partner website. What's in it
Emails typed on the site
If a visitor enters their email in the website's own form, it is linked to their visit so the owner knows it was them.
Session recordings (optional)
Only on websites that switch them on: a replay of the visit, with form fields masked, kept for 90 days.
Two methods, depending on where the visitor is
The method follows the privacy law that protects the visitor.
US, UK and 170+ countries
The person who visited — name, work email, phone, LinkedIn — when they previously opted in on a partner website.
How the cookie works → Company + suggested contactEU and EEA
The company behind the visit, from its IP address — never the individual — plus a suggested decision-maker from business data.
How company identification works →Exact-visitor identification, step by step
Meet Bob, who works at IBM.
Bob opts in somewhere else
He signs up for a webinar or a free tool on a partner website and accepts its terms, which include identification across the partner network.
An encrypted key is saved
A cookie stores one encrypted token. No name, email or phone is ever kept in the browser.
Days later he visits your site
Same browser, same key — whether he came from Google, an ad or an email.
The pixel reads the key
A secure server-to-server lookup resolves the key. Nothing else is read from his browser.
You see who came
Bob from IBM — name, work email, phone, LinkedIn — appears in your dashboard.
Why this is built the way it is
- Opt-in at the source. Only people who shared their details on a partner site and accepted its terms can be recognised. No opt-in, no key, no identification.
- A key, not a profile. The token means nothing without our server-side lookup.
- Region-aware. Person-level identification is not used for visitors in the EU or EEA.
- No resale. Identified visits go only to the website that was visited, for its own B2B follow-up.
Company identification and suggested contacts
Meet Amanta, a director at a German manufacturer, browsing from her company network.
Amanta visits your site
From her company's network, with its business IP address.
She stays anonymous
No identity cookie is used and no attempt is made to identify her personally.
The IP points to a company
Business IP ranges are registered to companies. We match the IP to Northwind GmbH.
You see the company
You know which company is interested — without anyone's personal data.
We suggest who to talk to
Based on the roles you sell to, we suggest a decision-maker at Northwind from business data. That person is not the visitor.
Why this is built the way it is
- No personal identification of the visitor. Only the company is resolved.
- Suggested contacts are business contacts. Professional information about a role, not tracking of a person's browsing.
- B2B outreach on legitimate interest. A relevant message to a decision-maker at an interested company, with an easy way to unsubscribe.
Data protection FAQ
What does the Happierleads cookie store?
One encrypted identity token — a key, not a profile. No name, email or phone is stored in the browser. It only resolves through a secure server-to-server lookup, and only for people who opted in on a partner website.
Is the suggested contact the person who visited?
No. In the EU and EEA we identify the company, then suggest a decision-maker there based on the roles the website sells to. Their details come from business data, not from tracking the visitor.
How long is the data kept?
For as long as the website's Happierleads account is active. Anyone can ask us to delete data we hold about them at any time by emailing privacy@happierleads.com. Session recordings are kept for 90 days.
Do website owners need to mention Happierleads?
We recommend listing visitor identification in the privacy policy, like any analytics or marketing tool. Many Happierleads websites also show a small transparency badge on their privacy page that links here. See our GDPR-friendly tracking guide.
How do I opt out?
Use the form at happierleads.com/opt-out or email privacy@happierleads.com. Emails from Happierleads stop straight away and we act on the request within 45 days. An opt-out with us doesn't reach data a website has already exported, so you may also want to tell that company.
See it on your own traffic
Install the pixel in two minutes and watch identified companies and visitors appear.
