Person-level visitor ID that actually works in Europe
RB2B is US-only. Leadfeeder is company-level. Happierleads identifies the actual person visiting your site — name, email, company — in 173+ countries, fully GDPR and CCPA compliant.
No credit card · 5 min setup · Cancel anytime · DPA on request
Built for GDPR from day one — not bolted on after
Most visitor ID tools treat compliance as an afterthought. Happierleads was architected with GDPR and CCPA at the core — not retrofitted after a legal complaint.
We process B2B professional data under legitimate interest for business-to-business marketing purposes. All data relates to professionals in their professional capacity at company IP addresses — not private individuals in private contexts.
Independent third-party audit of our security controls, availability, processing integrity, confidentiality, and privacy. Full SOC 2 Type II report available to enterprise customers on NDA. Annual renewal maintains continuous certification.
We sign a comprehensive GDPR-compliant DPA with all customers. Includes Standard Contractual Clauses (SCCs) for international transfers, data subject rights procedures, breach notification timelines, and sub-processor disclosure.
Anyone can opt out of being identified globally via our opt-out page. This is honoured across all customers and all future identifications. We maintain a real-time suppression list that all identification processes check before returning data.
Automated handling for Subject Access Requests, Right to Erasure (RTBF), and Rectification requests. Our compliance portal processes DSARs within the required 30-day window. All requests logged and auditable.
We collect only the data necessary for identification and enrichment. Visitor records are retained for 90 days by default (configurable). All data encrypted at rest (AES-256) and in transit (TLS 1.3). EU customers can elect EU-only data residency.
Why EU teams switch from RB2B to Happierleads
If you have any non-US website traffic, RB2B is only showing you a fraction of your visitors. Here's how coverage compares.
For teams with EU traffic, Happierleads identifies 3–5x more visitors than RB2B because non-US visitors are completely invisible to RB2B.
GDPR-compliant identification in 3 steps
Add the Happierleads tracking snippet to your site. Works on Webflow, WordPress, Shopify, or via Google Tag Manager. No developer required.
When a B2B professional visits your site from any country, Happierleads matches their IP to our 175M+ contact database and returns their name, company, email, and job title — in under 3 seconds.
Identified visitors flow into HubSpot, Salesforce, or Pipedrive automatically. Each record includes the legal basis for processing (legitimate interest B2B), making your CRM data inherently GDPR-documented.
Your GDPR questions, answered
Is website visitor identification legal under GDPR?expand_more
Yes, in the B2B context. GDPR Article 6(1)(f) allows processing of personal data where there is a legitimate interest that is not overridden by the rights of the data subject. Identifying a professional visiting your website in their professional capacity — at their employer's IP address — falls under legitimate interest for B2B marketing and sales. Happierleads processes only professional data (work email, job title, employer) not private/consumer data.
Do I need a cookie consent banner for visitor ID to work?expand_more
Happierleads' server-side identification does not rely on browser cookies and is not subject to cookie consent requirements under ePrivacy Directive. Identification happens via IP-to-company-to-person matching against our database — not via tracking cookies. You should always consult your own legal counsel for jurisdiction-specific advice.
Can I get a Data Processing Agreement (DPA) for my compliance files?expand_more
Yes. We provide a full GDPR-compliant DPA including Standard Contractual Clauses (SCCs) for cross-border transfers. Request your DPA by emailing compliance@happierleads.com or through your account dashboard. All paying customers receive a DPA on request at no additional charge.
Where is data stored — does it leave the EU?expand_more
By default, data is processed on infrastructure that may include US servers covered by Standard Contractual Clauses. EU-only data residency is available for customers who require it — contact us to configure this for your account. All data transfers are covered by appropriate transfer mechanisms under GDPR Chapter V.
What happens if someone wants to opt out of being identified?expand_more
Any individual can opt out via our global opt-out registry at happierleads.com/opt-out. Opt-outs are honoured in real-time across all customers and all future identifications. We also process Right to Erasure (RTBF) requests within 30 days as required by GDPR Article 17.
Identify your EU visitors — fully compliant
Stop leaving European pipeline on the table. Get person-level identification across 173+ countries, with GDPR compliance built in from day one.
No credit card · SOC 2 certified · DPA on request
