Email Outreach Infrastructure

Service Quote & Cost Comparison

Prepared for Starfrost  |  4 March 2026

Overview

This quote outlines the setup and fully managed service for your cold email outreach infrastructure. We will purchase, configure, warm up, and manage the email domains and mailboxes required to run effective outbound campaigns through Happierleads.

What's Included

1 Domains & Mailboxes

We will purchase 2 new domains on your behalf. Each domain will have 3 dedicated mailboxes, giving you a total of 6 mailboxes.

  • 2 new domains (purchased and configured)
  • 3 mailboxes per domain = 6 mailboxes total
2 Email Warmup

Every new mailbox must go through an email warmup process to build a positive sender reputation. Without warmup, your emails will land in spam. We handle the full warmup process for all 6 mailboxes.

3 Ongoing Support & Maintenance
  • Deliverability monitoring & mailbox health
  • Disconnection & technical issue support
  • Burned-out mailbox replacement at no extra charge
  • DNS configuration (SPF, DKIM, DMARC)
4 Connection to Happierleads System and Campaign Setup

As part of this promotional offer, we connect all mailboxes to the Happierleads system, help you set up outreach campaigns, and guide you through launch. Campaign strategy, sequence setup, and launch support included.

Cost Comparison

Which option makes more sense for your business?

Option A

Do It Yourself

Manage everything independently

Setup Tasks & Man-Hours

Assumption: $30/hour (conservative estimate)

TaskHoursCost
Research & purchase 2 new domains1 hr$30
Build & configure 6 mailboxes2 hrs$60
Connect mailboxes to Happierleads2 hrs$60
Configure DKIM, SPF & DMARC3 hrs$90
Email deliverability checks1 hr$30
Email warmup setup & monitoring2 hrs$60
Total Setup11 hrs$330
Ongoing: ~3 hrs/month for monitoring, troubleshooting & warmup = $90/month ($1,080/year)
Third-Party Costs (External Providers)
ServiceQtyAnnual
Domain registration (~$13/yr)2$26
Mailbox hosting (~$6/mo)6$432
Email warmup (~$15/mo)6$1,080
Total Third-Party$1,538
DIY Total (First Year) $2,948+

* Does not include cost of replacing burned-out mailboxes

Option B

Fully Managed by Happierleads

We handle everything for you

$999 / year

One-off annual payment. Fixed cost, no surprises.

  • 2 new domains (purchased & fully configured)
  • 6 mailboxes (built, configured & connected)
  • DKIM, SPF & DMARC authentication
  • Email deliverability checks & verification
  • Email warmup for all 6 mailboxes
  • Ongoing monitoring, support & troubleshooting
  • Mailbox replacement if burned out (free)
  • Happierleads connection + campaign setup

Fixed Price — No Surprises

  • All domain & mailbox costs included
  • Burned-out mailbox replacement at no additional cost
  • Traffic changes handled within the fixed price
  • We will never charge more than the agreed annual fee
Why we can offer this price: We already have the systems and infrastructure in place. We manage email infrastructure at scale, purchasing software, warmup tools, and hosting at substantially lower rates than individual retail prices.

At a Glance

Do It YourselfManaged by Happierleads
$2,948+ / year$999 / year
11+ hours setup + ongoing timeZero time on your end
Mailbox replacements cost extraReplacements included free
You buy software at retail pricesWe buy at bulk/discounted rates
No campaign setup supportCampaign setup included (promo)
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