Email Outreach Infrastructure
Service Quote & Cost Comparison
Prepared for Starfrost | 4 March 2026
Overview
This quote outlines the setup and fully managed service for your cold email outreach infrastructure. We will purchase, configure, warm up, and manage the email domains and mailboxes required to run effective outbound campaigns through Happierleads.
What's Included
We will purchase 2 new domains on your behalf. Each domain will have 3 dedicated mailboxes, giving you a total of 6 mailboxes.
- 2 new domains (purchased and configured)
- 3 mailboxes per domain = 6 mailboxes total
Every new mailbox must go through an email warmup process to build a positive sender reputation. Without warmup, your emails will land in spam. We handle the full warmup process for all 6 mailboxes.
- Deliverability monitoring & mailbox health
- Disconnection & technical issue support
- Burned-out mailbox replacement at no extra charge
- DNS configuration (SPF, DKIM, DMARC)
As part of this promotional offer, we connect all mailboxes to the Happierleads system, help you set up outreach campaigns, and guide you through launch. Campaign strategy, sequence setup, and launch support included.
Cost Comparison
Which option makes more sense for your business?
Do It Yourself
Manage everything independently
Assumption: $30/hour (conservative estimate)
| Task | Hours | Cost |
|---|---|---|
| Research & purchase 2 new domains | 1 hr | $30 |
| Build & configure 6 mailboxes | 2 hrs | $60 |
| Connect mailboxes to Happierleads | 2 hrs | $60 |
| Configure DKIM, SPF & DMARC | 3 hrs | $90 |
| Email deliverability checks | 1 hr | $30 |
| Email warmup setup & monitoring | 2 hrs | $60 |
| Total Setup | 11 hrs | $330 |
| Service | Qty | Annual |
|---|---|---|
| Domain registration (~$13/yr) | 2 | $26 |
| Mailbox hosting (~$6/mo) | 6 | $432 |
| Email warmup (~$15/mo) | 6 | $1,080 |
| Total Third-Party | $1,538 |
* Does not include cost of replacing burned-out mailboxes
Fully Managed by Happierleads
We handle everything for you
+ $316/year for domains & mailbox hosting (billed yearly at cost).
$813 total for year 1, then $316/year. Fixed, no surprises.
- ✓ 2 new domains (purchased & fully configured)
- ✓ 6 mailboxes (built, configured & connected)
- ✓ DKIM, SPF & DMARC authentication
- ✓ Email deliverability checks & verification
- ✓ Email warmup for all 6 mailboxes
- ✓ Ongoing monitoring, support & troubleshooting
- ✓ Mailbox replacement if burned out (free)
- ✓ Happierleads connection + campaign setup
Fixed Price — No Surprises
- ✓All domain & mailbox costs included
- ✓Burned-out mailbox replacement at no additional cost
- ✓Traffic changes handled within the fixed price
- ✓We will never charge more than the agreed annual fee
Want to automate outbound but not ready for a managed service? Use our self-serve Inbox Engine — $4/mailbox/mo + $14/domain/yr. You run it, we power it.
Explore Inbox Engine →We run the whole outbound motion — list-building, copy, sending, replies, meetings booked — from $1,497/month. Zero ops on your end.
See the done-for-you service →Optional: Dedicated Sending IP
Most senders share an IP pool. If you want total control over your sender reputation, add a dedicated IP.
Send all outbound from an IP that only you use. You’re never affected by other senders’ behaviour, and your reputation compounds — so deliverability gets better the more you send.
Billed monthly. Cancel anytime. Warmup of the IP is included.
What you get
- ✓Your own sender reputation. Not shared with anyone else — no noisy neighbours dragging your inbox placement down.
- ✓Higher inbox rates at volume. Recommended once you’re sending >50k emails/month or running multiple brands.
- ✓Full IP warmup included. We gradually ramp traffic so the IP earns trust at Gmail, Outlook and Yahoo.
- ✓Dedicated rDNS & PTR records. Your brand, your IP — configured and aligned with your domains.
- ✓Blocklist monitoring & swap guarantee. If the IP gets listed, we delist or swap it at no extra cost.
- ✓IP-level analytics. Separate deliverability metrics so you know exactly how your IP is performing.
Two dedicated IPs recommended for redundancy ($60/mo total). Can be added or removed at any time.
At a Glance
| Do It Yourself | Managed by Happierleads |
|---|---|
| $2,948+ first year | $813 first year · $316/yr after |
| 11+ hours setup + ongoing time | Zero time on your end |
| Mailbox replacements cost extra | Replacements included free |
| You buy software at retail prices | We buy at bulk/discounted rates |
| No campaign setup support | Campaign setup included (promo) |
