Lead Forensics vs Leadfeeder (2026): an honest comparison, plus a third option
Lead Forensics and Leadfeeder are the two longest-running company-level visitor identification tools in Europe. Both tell you which businesses visited; they differ mostly in how you buy them.
Lead Forensics vs Leadfeeder at a glance
| Lead Forensics | Leadfeeder | Happierleads | |
|---|---|---|---|
| Identifies | Company, with suggested decision-maker contacts | Company | Person + company (name, work email, LinkedIn) |
| Countries | Sold globally; regions not listed | Global, strongest in Europe | Person-level in 174+ countries; company-level for EU/EEA visitors |
| Pricing | Not published (quote after a demo) | Free Lite plan; paid from €79/mo billed annually | From $99/mo for 300 identified visitors |
| Pricing model | Quote based on your website traffic | Tiers by identified companies per month | Pay per identified visitor; no seat fees |
| Free trial | One-week trial on request | Free plan + 14-day trial, no card | 7-day free trial, no card |
| GDPR / privacy | Shows a GDPR compliance badge; company-level | EU company with EU data hosting; company-level | GDPR & CCPA; EU/EEA visitors shown at company level only |
| G2 rating | 4.4/5 | 4.3/5 | 4.8/5 |
Prices and features from each vendor's own pricing page and G2, checked 18 October 2026. Vendors change prices — check their page before you buy. "Not published" means the vendor only quotes after a sales call.
Short version: Pick Leadfeeder for transparent, self-serve pricing and a free plan. Pick Lead Forensics if you want a sales-assisted service and suggested contacts. Pick Happierleads if you want the actual person who visited, not just the company.
Lead Forensics: strengths and weaknesses
Lead Forensics identifies the businesses visiting your website by IP and adds firmographics and suggested decision-maker contacts. Pricing is a quote, agreed with a sales rep after a demo.
What reviewers like
- Clear view of which businesses visit
- Helpful account team
- Little setup needed
What reviewers complain about
- Contact details can be wrong or stale
- Irrelevant international leads
- No published pricing
Best for: UK and EU sales teams that prefer a sales-assisted service and are fine with a quoted contract.
Themes from Lead Forensics reviews on G2 and independent reviews; pricing from Lead Forensics's pricing page, checked 18 October 2026 · Happierleads vs Lead Forensics.
Where Happierleads fits
If you would rather see a price before talking to sales, Happierleads publishes its plans (from $99/mo) and you can start a 7-day trial in minutes. Instead of a suggested contact at the company, you get the person who actually visited (outside the EU/EEA).
Compare with your own traffic — start free7-day free trial · no card
Leadfeeder (formerly Dealfront): strengths and weaknesses
Leadfeeder shows which companies visit your website and pushes them into your CRM. In March 2026 Dealfront renamed itself back to Leadfeeder, so the two names now mean the same platform.
What reviewers like
- CRM integrations (HubSpot, Salesforce, Pipedrive)
- Saves time finding which companies visited
- Free plan that is easy to start
What reviewers complain about
- Company-level only — you still have to find the person
- Cost climbs with volume
- Duplicate or inaccurate company records
Best for: European B2B teams that want company-level visitor alerts in their CRM and can start free.
Themes from Leadfeeder reviews on G2 and independent reviews; pricing from Leadfeeder's pricing page, checked 18 October 2026 · Happierleads vs Leadfeeder.
Where Happierleads fits
Leadfeeder tells you Acme visited; Happierleads also tells you who at Acme it was (outside the EU/EEA), with a work email you can act on. Pricing starts at $99/mo, so the jump from a company feed to a named visitor is small.
Compare with your own traffic — start free7-day free trial · no card
Where Happierleads fits
Happierleads identifies the people behind your website visits — name, work email and LinkedIn — in 174+ countries (EU/EEA visitors at company level), scores them against your ideal customer profile, pushes them to your CRM or Slack and lets you email them from the same plan. Pricing starts at $99/mo for 300 identified visitors; you pay per identified visitor, not per seat. Rated 4.8/5 on G2.
It is not an enterprise ABM suite and has no AI chat agent. If those are what you need, the tools above are the better fit.
Start your 7-day free trial7-day free trial · no card
FAQ
What is the difference between Lead Forensics and Leadfeeder?
Lead Forensics identifies: Company, with suggested decision-maker contacts. Leadfeeder identifies: Company. Pick Leadfeeder for transparent, self-serve pricing and a free plan. Pick Lead Forensics if you want a sales-assisted service and suggested contacts. Pick Happierleads if you want the actual person who visited, not just the company.
Is Lead Forensics or Leadfeeder cheaper?
Lead Forensics: Not published (quote after a demo). Leadfeeder: Free Lite plan; paid from €79/mo billed annually. Prices from each vendor's own pricing page, checked 18 October 2026. Happierleads starts at $99/mo.
Do Lead Forensics and Leadfeeder identify individual people?
Lead Forensics: Company, with suggested decision-maker contacts. Leadfeeder: Company. Happierleads identifies the individual visitor — name, work email and LinkedIn — in 174+ countries, and shows EU/EEA visitors at company level.
Is there an alternative to Lead Forensics and Leadfeeder?
Yes. Happierleads identifies the people visiting your website, scores them against your ICP and lets you email them from the same plan. It starts at $99/mo with a 7-day free trial, no card.
