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Unlocking Growth: Top Clearbit Alternatives to Identify Website Visitors

Written by
Bradley Moore
Published on
January 16, 2026
Table of contents

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In the fast-paced world of B2B marketing, knowing your website visitors is crucial for driving growth. But what if you could do it without relying solely on Clearbit? In this article, we explore some top alternatives that can help you identify and engage with your website visitors effectively.

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Why Identify Website Visitors?

Understanding who visits your website enables you to tailor your marketing efforts and increase conversion rates. According to a recent study, companies that actively engage with their website visitors see a 30% increase in lead generation. But how can you achieve this?

Top Alternatives to Clearbit

  • Leadfeeder: This tool connects with Google Analytics to identify your website visitors and provides insights into their behavior.
  • Albacross: A powerful lead generation tool that helps you identify companies visiting your site and provides their contact details.
  • VisitorQueue: This platform offers real-time visitor identification and integrates seamlessly with your CRM.
  • HubSpot: Beyond its CRM capabilities, HubSpot’s tracking tools can help you identify and engage with your website visitors.
  • Happierleads: This tool goes beyond company identification and helps you identify individual visitors, providing a personal touch that can boost engagement.

How to Choose the Right Tool

When selecting a tool to identify website visitors, consider the following factors:

  1. Integration: Ensure the tool integrates with your existing marketing stack.
  2. Data Accuracy: Look for tools that provide accurate and real-time data on your visitors.
  3. Cost: Evaluate the pricing structure and choose a tool that fits your budget.
  4. User-Friendly: Opt for tools that are easy to use and offer good customer support.
  5. Personalization: Choose tools that allow for personal-level identification to enhance engagement.

Practical Tips for Implementation

Once you've chosen a tool, here are some actionable tips to implement it effectively:

  • Set Clear Goals: Define what you want to achieve by identifying your website visitors.
  • Segment Your Audience: Use the data to segment your audience for targeted marketing efforts.
  • Engage Promptly: Reach out to identified visitors quickly to maximize engagement.
  • Monitor and Adjust: Continuously monitor the results and adjust your strategies accordingly.

Boost Your B2B Leads Today

Ready to take your lead generation to the next level? Consider leveraging Happierleads to identify and engage with your anonymous website visitors on a personal level.

In today's digital landscape, understanding who visits your website is crucial for businesses aiming to grow. When you can identify your website visitors, you gain insights into their behavior, preferences, and needs. This information is invaluable for tailoring your marketing strategies and enhancing customer engagement. For instance, a SaaS company might notice that a significant number of visitors are from the healthcare sector. By recognizing this trend, they can create targeted content and campaigns that speak directly to this audience, ultimately leading to higher conversion rates.

Real-World Applications of Visitor Identification

Consider an e-commerce store that specializes in outdoor gear. By utilizing a tool to identify website visitors, the store can see that many visitors are interested in hiking equipment. With this knowledge, they can implement personalized marketing strategies, such as sending tailored emails featuring hiking gear discounts or creating blog posts about popular hiking trails. This targeted approach not only enhances customer experience but also drives sales, as customers feel more connected to the brand when they see relevant offers.

The Importance of Engaging Anonymous Visitors

Many businesses overlook the potential of anonymous website visitors. These visitors may not fill out a contact form or subscribe to a newsletter, but they still represent a significant opportunity. For example, a B2B company might have numerous visitors from a specific industry who are exploring their services. By using a visitor identification tool, the company can engage these anonymous visitors through targeted ads or personalized landing pages. This proactive approach can convert casual browsers into leads, significantly impacting the company's growth trajectory.

Connecting Visitor Insights to Business Growth

Understanding your website visitors is not just about collecting data; it's about leveraging that data to drive business growth. By identifying and engaging with visitors on a personal level, companies can create more meaningful interactions. For instance, a financial services firm might identify visitors from specific companies and reach out with tailored solutions that address their unique challenges. This level of personalization can set a business apart in a competitive market, fostering trust and encouraging potential clients to take the next step.

In conclusion, identifying and engaging with website visitors is a powerful strategy for driving growth. If you're looking for a solution that can help you identify, qualify, and engage with anonymous website visitors on a personal level, consider signing up for a free account with Happierleads. With our platform, you can not only identify the companies visiting your site but also the exact individuals, allowing you to convert existing web traffic into valuable leads.

faqs

Website Identification FAQs

Does Happierleads have a Free trial?

We show you who is visiting your website for free for 30 days. If you’d like to keep using it afterward—and export a CSV or send emails via our built-in Email Automation app or your CRM—the cost is $99/month.

What is Happierleads?

HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.

Who typically uses Happierleads?

Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.

How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?

Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.

Why is Happierleads ranked number #1 for data quality on G2 and Capterra?

Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.

What about U.S. state privacy laws, like the California CCPA and CPRA?

If you are compliant with these state-level regulations, the use of our product will not change that compliance status. We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and many more. For GDPR-restricted countries (primarily EU member states), we use reverse IP lookup which only provides company information to adhere with GDPR requirements.