HappierLeads vs Wappalyzer: Different Tools, Different Purposes
See the exact people visiting your website and Follow up with them.
Wappalyzer identifies technologies websites use. HappierLeads identifies who visits your website. Understanding the difference helps you choose the right tool.
Different Functions
Wappalyzer
- Identifies technologies on OTHER websites
- Used for technographic prospecting
- Tells you what tools a company uses
HappierLeads
- Identifies visitors to YOUR website
- Used for lead generation
- Tells you who's interested in your product
When to Use Each
- Wappalyzer: Building lists of companies using specific tech
- HappierLeads: Converting website traffic into leads
Complementary Tools
These tools work well together:
- Use Wappalyzer to find companies using competitor tech
- Target them with campaigns
- Use HappierLeads to see when they visit your site
- Follow up with interested prospects
Focus on Your Visitors
Try HappierLeads free to identify who's visiting your website and showing interest.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
