HappierLeads vs Bombora: Intent Data vs Visitor Identification
See the exact people visiting your website and Follow up with them.
Bombora focuses on intent data across their data co-op. Here's how HappierLeads' direct visitor identification compares for knowing who's on your site.
Different Data Types
- Bombora: Intent signals from content consumption across web
- HappierLeads: Direct identification of YOUR website visitors
HappierLeads Advantages
- Know exactly who visited your specific pages
- Personal-level identification, not just company
- Real-time alerts when prospects visit
- Contact information for direct outreach
When Direct Identification Wins
- Someone on your site already shows intent
- They're researching your specific solution
- Highest-intent leads you can get
- Perfect timing for outreach
Use Cases
Intent data tells you who might be interested. Visitor identification tells you who actually came to learn more. Both have value - but if someone visited your pricing page, that's the clearest buying signal.
See Who's Visiting
Try HappierLeads free and identify the visitors already showing intent on your site.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
