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HappierLeads vs KickFire: Website Visitor ID Comparison

Written by
Bradley Moore
Published on
January 16, 2026
Table of contents

See the exact people visiting your website and Follow up with them.

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KickFire offers IP-based company identification. Here's how HappierLeads provides more value with personal-level visitor identification.

GIF

HappierLeads Advantages

  • Personal-level ID: Individual contacts, not just companies
  • Direct contact data: Email and phone included
  • Remote worker coverage: Beyond office IP addresses
  • Simple pricing: No complex API tiers

IP-Based vs Personal-Level

IP-Based Limitations

  • Only works for office visitors
  • Misses remote and mobile workers
  • Reveals company, not person
  • Requires additional research

HappierLeads Approach

  • Multiple identification methods
  • Works for remote workers
  • Reveals actual individual
  • Contact info ready to use

The Remote Work Reality

With hybrid and remote work common, IP-only identification misses significant traffic. HappierLeads uses multiple signals to identify more visitors.

See the Difference

Try HappierLeads free and experience personal-level identification beyond IP matching.

faqs

Website Identification FAQs

Does Happierleads have a Free trial?

We show you who is visiting your website for free for 30 days. If you’d like to keep using it afterward—and export a CSV or send emails via our built-in Email Automation app or your CRM—the cost is $99/month.

What is Happierleads?

HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.

Who typically uses Happierleads?

Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.

How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?

Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.

Why is Happierleads ranked number #1 for data quality on G2 and Capterra?

Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.

What about U.S. state privacy laws, like the California CCPA and CPRA?

If you are compliant with these state-level regulations, the use of our product will not change that compliance status. We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and many more. For GDPR-restricted countries (primarily EU member states), we use reverse IP lookup which only provides company information to adhere with GDPR requirements.