White label website visitor identification lets your agency sell a tool that names the people visiting each client's website (name, verified work email, LinkedIn profile and job title, plus their company) under your own logo and domain, and bill it as part of the retainer. With Happierleads you can start long before you're big enough for the full rebrand: agency mode is on every plan, and white-label switches on at 10,000 leads a month.
This is the practical version. What you get at each stage, what it costs on our published rates, how to price it for clients, and what to check before you put anyone's engine under your name.
Last updated 9 November 2026. Prices are from the Happierleads pricing page on that date.
What is white label website visitor identification?
White label website visitor identification is a visitor-ID platform you resell under your own brand. A pixel on each client's site matches anonymous visits to real people and companies. Your clients log into a dashboard on your domain, with your logo and your emails, and they pay you. The vendor stays invisible and bills only you.
Two things separate a real white-label product from a reseller deal with a logo swapped in. First: do the client-facing surfaces (login page, dashboard, system emails, the tracking domain) actually carry your name? Second: does the tool identify the person, or stop at the company?
That second one matters more than agencies expect. "Someone from Acme visited" is a weak line in a retainer report. "Sarah, Head of Ops at Acme, read the pricing page twice this week" is something an account manager can act on before lunch. Happierleads identifies the individual visitor in 174+ countries, not only the US.
Related: Evaluating Website Visitor ID Software: A Buyer's Checklist
Agency mode or full white-label: which do you need?
Most agencies don't need the rebrand on day one. Here's how the two stages compare:
| Agency mode | White-label | |
|---|---|---|
| Starts at | 300 leads a month ($99/mo) | 10,000 leads a month |
| Price per lead | $0.33 at 300, $0.14 at 5,000 | $0.10 |
| Client websites | Unlimited | Unlimited |
| Credits | One pool shared across clients | One pool shared across clients |
| Branding | Happierleads | Your logo, colours, product name and system emails |
| Dashboard domain | Happierleads | Your own, e.g. app.yourcompany.com |
| Setup fee | None | None, and no platform fee |
| Client sees Happierleads? | Yes | No |
Our rule of thumb: stay on agency mode until your clients together need around 10,000 identified visitors a month, or until a deal depends on the tool being yours. Agency mode already gives every client a separate workspace with its own pixel, its own data, its own CRM connection and its own user permissions. Client A never sees client B's visitors.
When you do switch, white-label is more than a logo. The dashboard runs on your subdomain with SSL handled for you, the pixel loads from your own tracking subdomain, and the login, password-reset and welcome emails come from your brand. No "powered by" in the footer. A branded tenant goes live in under a week; each new client workspace after that takes minutes.
How to add white label visitor identification to a client retainer
The order we'd follow if we ran an agency with ten B2B clients and started tomorrow:
- Prove it on your own site first. The free trial runs 7 days with up to 1,000 identified visitors and no card. Put the pixel on your agency site and you'll know what a normal week of data looks like before a client asks. What goes wrong: demoing for the first time on a client site that gets 40 visits a month.
- Pick clients with traffic and someone to follow up. A named visitor only turns into revenue when a person calls or emails them. A B2B client with steady traffic and a founder or SDR who answers leads is the ideal first account. A client with nobody to work the list sees names and nothing else, and cancels.
- Create one workspace per client. One click in the agency dashboard. Install that workspace's pixel (or send the snippet to the client's developer) and connect their CRM: HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel, Slack, Zapier or any webhook.
- Set exclusion filters before the first lead lands. Exclude the industries, countries and company sizes that client doesn't sell to. Excluded visitors never consume a lead, which is how you stop one high-traffic client draining the shared pool. Bot and ISP traffic is filtered out and never billed.
- Switch on ICP scoring and session recordings. Scoring ranks each visitor against the client's ICP. Session recordings are free on every plan (switched on per website) and show what a named visitor actually did. Both turn a list into a report a client reads.
- Decide who follows up. Either leads flow to the client's sales team through the CRM, or your agency runs outreach from the same workspace. If you run it, each client gets their own sending domains and mailboxes through the inbox engine ($4 per mailbox a month, $14 per domain a year), so one client's bad list never touches another's deliverability.
- Report people, not visit counts. The monthly report that renews a retainer lists who came back, what they read and what happened next.
Related: GDPR and CCPA Rules for Visitor ID: A B2B Guide
How to price it for clients
You pay Happierleads per identified lead from one credit pool. Your client pays you whatever you decide. Nobody counts seats, and there's no per-website fee. So the job is sizing the pool to your clients' traffic and then picking a retail price.
A worked example on today's published rates. Say you have eight B2B clients and together they produce about 5,000 identified visitors a month. At the 5,000-lead rate of $0.14, that's the $699 a month plan for the whole pool, roughly $87 per client. What you charge on top is your call (price it against what one booked meeting is worth to that client, not against your cost).
At 10,000 leads a month the white-label rate is $0.10 per lead: $999 a month for the pool, with no setup or platform fee. Above that the rate keeps falling, to $0.06 at 100,000 and $0.04 at 1,000,000. Annual billing takes 30% off. The agency partner page has the full breakdown.
Two packaging patterns work:
- A line item on the retainer. A fixed monthly fee per client for "named visitor reporting". Easy to sell, easy to renew, easy to explain to a finance team.
- Bundled into outbound. Identified visitors feed the sequences you already run, and the price sits inside the outbound retainer.
One warning. Don't promise a client a number of leads. The count depends on their traffic and on how many of their visitors we can match, and that varies a lot from site to site. Promise the process and the reporting, then let the first month set expectations. Agency mode helps here: you can run a free trial on a prospect's own website before they sign, so the pitch is their own visitor list.
What to check before you resell any visitor ID tool
Whoever you pick, get straight answers to these first:
- Person or company? Ask for a sample record. Does it have a name, a verified work email and a LinkedIn profile, or just a company domain?
- What counts as a billable lead? If bots and ISP traffic are billed, your margin leaks every month. Get the definition in writing.
- Who holds the contract? On Happierleads, you do. You're the customer, you resell at your own price, and we don't talk to your client unless you ask us to.
- Is there a minimum term? Happierleads has no minimum contract and no cancellation fee. Monthly plans are month to month, and every plan includes unlimited team seats.
- Can you reach someone who decides? Partners get George, the founder, on WhatsApp. Not a ticket queue.
- What will you say about privacy? Your clients will ask about GDPR on the first call. Read our guide to GDPR-compliant website visitor tracking and have the answer ready.
White label visitor identification FAQ
Do I need 10,000 leads a month to resell Happierleads?
No. Agency mode (unlimited client websites, one login, one credit pool) is on every plan from 300 leads a month, at no extra fee and with no minimum. The 10,000-lead threshold applies only to full white-label: your logo, your domain, your emails.
Will my clients see the Happierleads name?
On agency mode, yes. On white-label, no. The dashboard, the tracking domain and the system emails all carry your brand.
How long does white-label setup take?
Under a week from the day you send your logo, colours and domain. After that, adding a client workspace takes minutes.
Can I resell visitor identification without white-label?
Yes. Plenty of agencies sell it as a service on agency mode and simply report the results under their own name. Our guide to becoming a visitor identification reseller covers that route, and agencies on GoHighLevel can start with the GoHighLevel setup.
Want to size the credit pool against your own client list? Book a call and we'll go through it with you, or see exactly what's included on the white-label page.
