Leadinfo is one of the few vendors in website visitor identification that publishes its full price list, which makes it unusually easy to evaluate. The pricing model is also different from most of its competitors: you pay for the number of unique companies identified visiting your site each month, not per seat and not per user. Understanding how that scales is the difference between a predictable bill and an uncomfortable renewal conversation.
Here is the current structure, what drives your position in it, and the two things buyers most often miss.
The full Leadinfo price list
All figures are EUR per month. The left column is the annual-commitment price; the right is what you pay billing monthly. A free trial is available.
- 0–50 companies/month — €49 annual / €59 monthly
- 51–100 — €79 / €99
- 101–250 — €129 / €149
- 251–500 — €149 / €179
- 501–750 — €199 / €259
- 751–1,000 — €269 / €339
- 1,001–1,500 — €399 / €449
- 1,501–2,000 — €449 / €549
- 2,001+ — €499 / €599
The Leadbot automation add-on is a further €49/month. Prices should always be checked against Leadinfo's own pricing page before you commit, since vendors adjust these periodically.
What the curve actually does
Two features of this structure are worth noticing before you budget.
First, the price per identified company falls sharply as you scale. At the 0–50 tier you are paying roughly €1 per company identified. At the 2,001+ tier, if you identify 4,000 companies, you are paying around €0.12 each. The model is generous to high-traffic sites and expensive, per unit, for small ones.
Second, there is effectively a ceiling at €499/month. Once you pass 2,001 companies, additional volume does not increase the price. For a site identifying several thousand companies a month, that is genuinely good value compared with credit-metered competitors where costs keep climbing.
The awkward zone is the middle. Moving from 1,000 to 1,001 companies in a month takes you from €269 to €399 — a 48% jump for one extra company. If your traffic sits near a tier boundary and fluctuates seasonally, that step is worth modelling before you commit annually.
Related: Do You Have a 'Pricing Gap' Holding Back Sales? Many Do
What you are actually buying
Leadinfo is company-level identification at its core. It is IP-based, marketed as GDPR-compliant, and works without cookies. The company claims 220M companies across 195 countries with 45 datapoints per record, and it surfaces decision-maker contact details at the identified company.
That last point deserves precision, because it is where buyers most often misread this category. The contacts Leadinfo shows you are a lookup against its database for the company it identified — they are not the person who visited. If someone from a 400-person manufacturer reads your pricing page, you learn that the manufacturer visited and you get a list of plausible people to contact there. You do not learn which of them was reading.
The Persona Insights exception
Leadinfo does offer person-level attribution through Persona Insights, but with an important constraint: it matches sessions to contacts already known in your own database, using signals like form submissions, email clicks and URL parameters. Their documentation is clear that "unmatched sessions remain anonymous."
In other words, it de-anonymises people you already know — a returning newsletter subscriber, someone who filled in a form last quarter. It does not identify strangers. That is a genuinely useful feature for nurturing an existing list, but it is not the same as person-level identification of net-new traffic, and it should not be budgeted for as though it were.
Company context worth knowing
Leadinfo has been owned by team.blue, the European hosting and cloud group, since a two-stage acquisition beginning in July 2022. Management stayed on and the Rotterdam headquarters and brand were retained.
More relevant to a 2026 buying decision: in January 2026 Leadinfo acquired Visitor Queue, the Canadian visitor identification company, as part of a push into North America. It was Leadinfo's fifth acquisition since joining team.blue. If you were evaluating Visitor Queue separately, that is now the same company.
Strengths and honest limitations
Across roughly 835 G2 reviews averaging 4.3/5, the consistent praise is for ease of use, fast setup, and the breadth of CRM and Slack integrations — Leadinfo advertises 70+ integrations, and reviewers back that up.
The consistent criticisms are worth weighing against your own situation:
- Accuracy degrades for smaller companies. This is a structural property of IP-based matching rather than a Leadinfo failing — small firms are far more likely to browse from consumer or ISP ranges that cannot be resolved to an employer. If your ICP is companies under about 50 people, test carefully during the trial.
- Thin prospect detail. Multiple reviewers want more than company information. This is the company-level ceiling showing up in practice.
- Weak filtering. Irrelevant visitors clutter the feed, which is a common complaint across this whole category, not just Leadinfo.
- Price relative to features comes up in reviews, and support responsiveness is described as inconsistent.
How to size your tier before you buy
The trial is the only reliable way to place yourself on this curve, because the number that matters — unique identified companies per month — is not a number you can derive from your analytics. It depends on what proportion of your traffic is B2B, how much of it arrives from residential and mobile networks, and how well your visitors' employers map to registered IP ranges.
A reasonable process:
- Run the trial for a full month if you can, or at minimum a representative two weeks, avoiding holiday periods.
- Count unique identified companies, not sessions or page views. Those are much larger numbers and will lead you to over-buy.
- Check what share of identified companies are actually in your ICP. This is the number that determines whether the tool pays for itself, and it is usually well below the raw count.
- If you are near a tier boundary, price both the tier you are in and the one above, and consider monthly billing until your volume settles.
If, having done that, you find the company-level ceiling is the limiting factor rather than the price — that you can see which companies are interested but still cannot tell your sales team who to contact — that is the point at which person-level identification becomes worth evaluating. Our Leadinfo comparison covers that difference in detail.
