Leadinfo Alternative — Visitor Tracking | HappierLeads
See the exact people visiting your website and Follow up with them.

Searching for a Leadinfo alternative? Most teams ask the question when they outgrow company-level reverse-IP identification and want to see the actual decision-makers behind the anonymous traffic, along with the outbound stack to reach them. HappierLeads bundles that in a single workspace.
What Leadinfo does
Leadinfo is a Dutch B2B visitor identification tool focused on reverse-IP company matching, lead scoring, and CRM push. It has a strong foothold in the Benelux and DACH regions.
Where Leadinfo users look for more
- Company-level identification only — you still have to find the right person yourself.
- No bundled contact data — a separate data vendor is required for decision-maker info.
- No bundled outbound — sending and warmup live elsewhere.
- No email waterfall verification.
How HappierLeads compares
- Personal-level identification where legally permitted, using first-party cookies. How it works.
- 175M+ verified contact graph bundled in. Database.
- Email waterfall verification with 8+ providers. Waterfall.
- Inbox Engine + sequencer included — no separate sending tool. Inbox Engine.
- AI lead scoring with 40+ signals. Scoring.
GDPR posture
Both platforms operate in the EU. HappierLeads uses first-party cookies, processes B2B contact data under legitimate interest, and publishes a working opt-out page. DPAs are available on request.
Migration checklist
- Install the HappierLeads tag alongside Leadinfo.
- Mirror ICP segments and blocked-domain lists.
- Connect the same CRM (HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel) to HappierLeads.
- Compare identified accounts + decision-maker contacts after 14 days.
- Consolidate on whichever produces more meetings per 1,000 visitors.
Start your evaluation
You might also like
Website Identification FAQs
Does HappierLeads have a Free trial?
What is HappierLeads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses HappierLeads?
HappierLeads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. Marketers use the platform to automate lead generation and increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At HappierLeads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is HappierLeads ranked number #1 for data quality on G2 and Capterra?
HappierLeads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, HappierLeads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
How accurate is the visitor identification?
Most reverse-IP tools only identify the company. We go further — using our permissioned publisher network we identify the exact person behind the visit and enrich them with verified work email and LinkedIn data. Match rates depend on traffic geography, but customers typically see person-level identification on 30–55% of B2B sessions and company-level on 80%+.
How long does setup take?
About 5 minutes. Sign up, paste a single tracking snippet into your site (or install our GTM template / WordPress plugin), and identified visitors start appearing in your dashboard within a few hours. No engineering project required.
What if my website doesn't get much traffic?
You don't need huge traffic to win — most of our customers have under 10,000 monthly visitors. Even on lower-traffic B2B sites a handful of identified buyers per week often pays for the tool many times over. You can also pair it with our 175M-contact database and outreach engine to build pipeline beyond just your site visitors.
Does it integrate with my CRM and outreach tools?
Yes. Push identified leads directly into HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel, Slack, or anything that supports Zapier and webhooks. CSV export is available on every plan, and our built-in email and LinkedIn outreach engine lets you act on identified visitors without leaving HappierLeads.



