Website Visitor Tracking for Marketing Teams: Measure Real Impact
See the exact people visiting your website and Follow up with them.
Marketing teams need to prove ROI. Website visitor identification shows exactly which companies your campaigns are attracting - and whether they're the right ones.
Marketing Use Cases
Campaign Attribution
See which companies visited after specific campaigns. Finally prove that expensive conference sponsorship attracted target accounts.
Content Performance
Know if your content attracts the right audience. Are decision-makers reading your blog, or just students?
ABM Engagement
Track target account visits. See which accounts are engaging with marketing before sales reaches out.
Metrics That Matter
- Target account visits: Are ideal customers coming?
- Decision-maker traffic: Seniority of visitors
- Page engagement: What content resonates?
- Return visits: Are prospects coming back?
Beyond Google Analytics
Google Analytics shows traffic volume. HappierLeads shows who that traffic actually is:
- Company names and industries
- Individual contact information
- Account-level engagement
- Quality metrics, not just quantity
Reporting for Stakeholders
Show leadership concrete results:
- 'Our campaign brought 47 target accounts to the website'
- '12 enterprise companies viewed pricing this month'
- 'Content attracted 23 VP+ level visitors'
Measure Your Impact
Try HappierLeads free and show marketing's real impact with visitor identification.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
