Short answer: in the Leadfeeder vs Leadinfo choice, Leadinfo is the cheaper way to get company identification plus decision-maker contact details, starting at €69 a month with LinkedIn profiles, emails and phone numbers included. Leadfeeder wins if you want a free plan to start with (Lite, €0) or you already live in the Dealfront stack, but contact data only comes on the higher plans, paid in credits. Neither one tells you which person visited.
Last updated 4 November 2026. Every price below was read off leadfeeder.com/pricing and leadinfo.com/en/pricing on that date.
The old version of this post quoted Leadfeeder at "$55 a month". That number is gone. Both tools have changed their plans since, so here's what you actually pay today and what you get for it.
Leadfeeder vs Leadinfo at a glance
| Leadfeeder (Dealfront) | Leadinfo | |
|---|---|---|
| What it identifies | Companies visiting your site | Companies visiting your site |
| Free option | Lite: €0, last 100 companies, 7-day history | No free plan; 14-day trial |
| Entry paid plan | Discover from €79/mo billed annually (€113 monthly), up to 50 companies | Starter from €69/mo, up to 50 companies |
| Price is based on | Unique companies identified per month (+ credits on Activate/Scale) | Unique companies identified per month |
| Contact data | Verified emails and phones on Activate (from €369/mo annually), paid in credits | LinkedIn profiles, emails and phone numbers included from Starter; mobile numbers on Pro |
| Users | Unlimited on Lite | 3 on Starter, 10 on Scale, unlimited on Pro |
| Trial | 14 days, no credit card | 14 days, no credit card |
| Annual discount | 30% | Annual/monthly toggle on the pricing page |
Two things jump out. Both bill on the same unit (unique companies a month), so a site with 80 identified companies pays in the same band on either. And the gap isn't really the entry price. It's what happens when your sales team wants a name and an email.
Related: Happierleads vs Leadinfo: Website Visitor Tracking Comparison (2026)
Leadfeeder vs Leadinfo pricing: what you pay in 2026
Leadfeeder vs Leadinfo pricing comes down to two numbers: how many companies you identify each month and whether you need contact details. Leadfeeder starts free and its Discover plan costs from €79 a month billed annually. Leadinfo starts at €69 a month and includes decision-maker contacts. Both run a 14-day trial with no card.
Leadfeeder pricing
- Lite, €0. "Free forever": the last 100 identified companies, a 7-day visitor history, up to 50,000 unique visitors a month and 20 credits.
- Discover, from €79/mo annually (€113 monthly). Banded by identified companies: up to 50 is €79/€113, 51–100 is €109/€156, 101–200 is €139/€199, and so on up to 1,000.
- Activate, from €369/mo annually (€527 monthly). 1,000 to 4,000 companies and 200 to 1,500 credits a month. This is where "verified emails and phones" start.
- Scale, from €599/mo, annual only. 2,000 to 10,000 companies, 1,000 to 5,500 credits.
A "unique company" is counted once a month: Leadfeeder says only the first identification counts against your limit. Repeat visits are free.
Leadinfo pricing
- Starter, from €69/mo. 0–50 companies (€99 for 51–100), 3 users, 3 automations, access to its database of 300M+ decision makers.
- Scale, from €159/mo. 0–250 up to 5,000 companies, 10 users, 10 automations.
- Pro, from €359/mo. Up to 5,000 companies, unlimited users and automations, adds mobile phone numbers.
Leadinfo's own pricing page says your tier depends on the unique companies it identifies, "roughly 30% of your website visitors". That's a useful sanity check. 1,000 business visitors a month puts you somewhere around 300 companies, which is already past Starter.
A worked example: 100 companies a month
Say your site turns up about 100 identifiable companies a month. On Leadfeeder that's Discover's 51–100 band: €109 a month on annual billing, €156 month to month, and no contact data. On Leadinfo it's Starter's 51–100 band at €99, with decision-maker LinkedIn profiles, emails and phones in the price. If you only want a list of company names, Leadfeeder Lite might cover you for free (it shows the last 100). If you want someone to call, Leadinfo is cheaper at this size.
Features compared
Identification
Both match the visitor's IP address to a company. Leadinfo describes it as matching "the IP address of the visitor against a publicly available database of company data"; Leadfeeder says it "reveals the B2B companies visiting your site." You get the company, the pages it read and when. You don't get the visitor.
Contact data
This is the real split. Leadinfo hands you known contacts at the visiting company on every plan. Leadfeeder keeps that behind Activate and charges credits per reveal ("verified work emails, job titles, and direct dials"). Either way, these are people who work at the company, picked by role. The person who spent ten minutes on your pricing page might be one of them. Or an intern.
Users and automations
Leadfeeder's free Lite plan comes with unlimited users. Leadinfo caps Starter at 3 users and 3 automations and Scale at 10. For a 12-person sales team that's a real cost difference, so count seats before you compare sticker prices.
Data and privacy
Leadinfo says it runs on EU servers and is ISO 27001 certified. Leadfeeder is part of Dealfront, a European group. If GDPR review is part of your buying process, ask both for their DPA during the trial. Don't take a comparison page's word for it (this one included).
Related: Happierleads vs Leadfeeder: Website Visitor Identification Compared (2026)
Which one should you choose?
- Pick Leadfeeder if you want to start free, want the whole team on a free plan, or already use Dealfront for prospecting.
- Pick Leadinfo if you're a small team that wants contact details from day one without buying credits.
- Pick neither if what you actually want is the name of the person who visited. That's a different category of tool.
What if you need the person, not the company?
Company-level tools leave the last step to you: you get "Acme Ltd visited 4 pages" and then guess who to email. Personal-level identification works the other way round. Happierleads, a UK-based company, identifies the exact person on your site (name, work email, phone, LinkedIn) plus their company.
- Coverage: the exact person in 174 countries including the US and UK; in the EU/EEA, the company plus a suggested contact. Details per region are on the coverage page.
- Price: from $99 a month for 300 identified visitors, falling to $0.14 a lead at 5,000 a month. No per-seat fees, bot traffic is never billed, and annual billing takes 30% off. See pricing.
- Risk: a 7-day free trial with no card, including 100 identified visitors. If you don't identify at least 10 named B2B visitors in your first 30 days, the first month is refunded.
Comparing it head to head? There's Happierleads vs Leadfeeder, Happierleads vs Leadinfo, and a wider list of Leadfeeder alternatives. For a deeper look at one tool, read Leadinfo pricing explained.
FAQ
Is Leadinfo cheaper than Leadfeeder?
At the entry level, yes: €69 a month against €79 (annual) or €113 (monthly) for Leadfeeder Discover, and Leadinfo includes contact data. Leadfeeder has a free Lite plan with unlimited users, though, so a big team on a small site may pay nothing on Leadfeeder.
Do Leadfeeder or Leadinfo identify individual visitors?
No. Both identify the company from the visitor's IP address. Leadinfo, and Leadfeeder on its Activate plan, then show contacts at that company, not the person who visited.
Do both offer a free trial?
Yes. Both give 14 days with no credit card. Leadfeeder also has Lite, a permanent free plan limited to the last 100 companies and 7 days of history.
What is Leadfeeder called now?
Leadfeeder is part of Dealfront. The product and its pricing page still live at leadfeeder.com.
Want to see who's on your site this week, by name? Start a 7-day free trial of Happierleads. No card needed.
