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Leadfeeder vs Leadinfo: A Comprehensive Pricing and Feature Comparison for B2B Marketers

Written by
Bradley Moore
Published on
January 16, 2026
Table of contents

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In the world of B2B marketing, understanding your website visitors can be a game-changer. Tools like Leadfeeder and Leadinfo help you identify and engage with potential leads, but how do they stack up against each other? Let's dive into a detailed comparison of their pricing and features, focusing on what matters most for B2B SMEs.

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Understanding the Basics: What Are Leadfeeder and Leadinfo?

Leadfeeder and Leadinfo are both powerful tools designed to help businesses track and analyze their website visitors. They provide insights into who is visiting your site, which pages they are looking at, and how they found you. This information is crucial for B2B marketers aiming to convert anonymous traffic into qualified leads.

Key Features of Leadfeeder

  • Visitor Tracking: Leadfeeder shows you the companies visiting your website, along with their behavior and interests.
  • CRM Integration: Easily integrate with popular CRMs like HubSpot and Salesforce.
  • Lead Scoring: Prioritize leads based on their engagement level.
  • Customizable Reports: Generate reports tailored to your business needs.

Key Features of Leadinfo

  • Real-Time Alerts: Get notified instantly when a company visits your site.
  • Contact Information: Access detailed company profiles and contact details.
  • Integration Capabilities: Connect with various marketing tools for seamless data flow.
  • Visitor Insights: Analyze visitor behavior and tailor your marketing strategies accordingly.

Pricing Comparison: Leadfeeder vs Leadinfo

Pricing can be a deciding factor for many B2B SMEs. Here’s a breakdown of the costs associated with each tool:

  1. Leadfeeder: Plans start at $55 per month for basic features, scaling up to $149 for advanced analytics.
  2. Leadinfo: Pricing starts at €49 per month, with options for custom enterprise solutions.

Practical Use Cases for B2B Marketers

Both Leadfeeder and Leadinfo can significantly enhance your marketing strategies. Here are some practical applications:

  • Lead Generation: Use insights to create targeted campaigns that attract high-quality leads.
  • Personalized Outreach: Leverage visitor data to tailor your communication, improving engagement rates.
  • Sales Enablement: Equip your sales team with relevant information about potential clients before outreach.

How to Choose the Right Tool for Your Business

When deciding between Leadfeeder and Leadinfo, consider the following factors:

  • Your Budget: Determine what you can afford without compromising on essential features.
  • Integration Needs: Ensure the tool you choose integrates seamlessly with your existing stack.
  • Specific Use Cases: Identify your primary goals and choose the tool that best aligns with them.

Boost Your B2B Leads Today!

Both Leadfeeder and Leadinfo offer excellent features for tracking and engaging with website visitors. However, if you're looking for a more personalized approach to identifying and qualifying leads, consider leveraging Happierleads. With our platform, you can engage with anonymous visitors on a personal level, ensuring you never miss a lead again.

When it comes to generating leads for your B2B business, understanding the tools at your disposal is crucial. Leadfeeder and Leadinfo are two popular platforms that help businesses identify website visitors and convert them into leads. However, they differ in their approach and functionality, which can significantly impact your marketing strategy. For instance, Leadfeeder integrates seamlessly with Google Analytics, allowing users to see which companies are visiting their site and what pages they are engaging with. On the other hand, Leadinfo focuses on providing detailed company insights and visitor behavior, which can help tailor your outreach efforts.

Real-World Applications of Leadfeeder and Leadinfo

Consider a software company that specializes in project management tools. By using Leadfeeder, the marketing team can track which businesses are visiting their website and which features they are most interested in. This data allows them to create targeted email campaigns that address specific pain points. Meanwhile, a digital marketing agency might prefer Leadinfo for its ability to provide detailed profiles of potential clients, including their industry, size, and recent activities. This information can be invaluable for personalizing pitches and establishing a connection with prospects.

The Importance of Choosing the Right Tool

Selecting the right lead generation tool can make a significant difference in your marketing efforts. For example, if your business relies heavily on data-driven decisions, Leadfeeder's integration with Google Analytics might be a game-changer. Conversely, if your focus is on building relationships with potential clients, Leadinfo's detailed visitor profiles could provide the insights you need to engage effectively. Understanding your specific needs and how each tool aligns with your goals is essential for maximizing your lead generation efforts.

In conclusion, both Leadfeeder and Leadinfo offer unique advantages for B2B marketers. By understanding their features and how they can be applied in real-world scenarios, you can make an informed decision that aligns with your business objectives. If you're looking for a solution that not only identifies companies visiting your site but also provides personal-level identification of your visitors, consider signing up for a free account with Happierleads. Our platform helps you identify, qualify, and engage with anonymous website visitors, ensuring you make the most of your existing web traffic.

faqs

Website Identification FAQs

Does Happierleads have a Free trial?

We show you who is visiting your website for free for 30 days. If you’d like to keep using it afterward—and export a CSV or send emails via our built-in Email Automation app or your CRM—the cost is $99/month.

What is Happierleads?

HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.

Who typically uses Happierleads?

Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.

How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?

Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.

Why is Happierleads ranked number #1 for data quality on G2 and Capterra?

Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.

What about U.S. state privacy laws, like the California CCPA and CPRA?

If you are compliant with these state-level regulations, the use of our product will not change that compliance status. We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and many more. For GDPR-restricted countries (primarily EU member states), we use reverse IP lookup which only provides company information to adhere with GDPR requirements.