AI Email Sequencer: Follow Up Seven Times Without Sounding Like a Robot
Happierleads identifies a B2B website visitor, scores them as ICP fit, and fires a personalised sequence automatically — stopping the moment someone replies.
Built into Happierleads. Fires on identified visitors. Included on every paid plan.
A sequencer built around deliverability, not templates
Most sequencers are glorified template libraries. Ours is wired to our verification waterfall, our Inbox Engine, and our scoring — so every send is earned, not blasted.
AI personalisation
Spintax, merge fields with fallbacks, AI-written compliments per person and company, and AI rewrites that follow your rules — all natively, no Zapier.
Smart throttling
Per-mailbox daily limits, a sending window in the timezone you choose, and new mailboxes that ramp up over a few weeks — so your domains stay warm.
Reply & opt-out detection
A reply stops the sequence for that person and lands in the Master Inbox. Anyone who unsubscribes is never emailed by a campaign again.
Drag, drop, launch in 10 minutes.
No code, no config files. Happierleads gives you a visual builder, so anyone on your team — not just RevOps — can put a campaign live before lunch.
- check_circleSimple step editor. Each step is one email sent a set number of days after the last; reorder with the arrows and preview before you save.
- check_circleLet AI write it. Generate the emails with AI, or clone one of your own campaigns with its emails and settings.
- check_circlePersonalisation tokens. Name, job title, company, industry, revenue and size, sender details, plus AI-written compliments per person and company.
- check_circleLive variable preview. See each send rendered with real prospect data before a single email flies.
Every email reads like you wrote it yourself.
Generic {first_name} merge tags stopped converting years ago. Happierleads fills each email with what it knows about the person and their company, and AI writes a compliment for each one and rewrites the parts you choose — so it reads like you did the research.
- check_circleAI Personalization. Rewrites parts of each email per person, following rules you write — with a preview before you save.
- check_circleSpin tags. Rotate openings, closings, and subject lines automatically — keeps spam filters guessing and inboxes happy.
- check_circleAI Conditions. Skip a step for anyone who matches a rule you write, such as "skip if they are a competitor".
Built to land in the inbox, not the spam folder.
Every design decision in this product is judged against one thing: do more emails land in the primary inbox? Daily limits, mailbox rotation, warm-up, content checks — they all exist to keep you out of spam.
- check_circleMailbox rotation. One campaign, many mailboxes. We distribute sends to keep each inbox's reputation intact.
- check_circleGradual ramp-up. A new mailbox starts with a low daily limit and ramps up over a few weeks.
- check_circleVerified before it's queued. Addresses are checked when a contact joins the campaign, and invalid ones are skipped.
- check_circleSpam-trigger scanner. Copy is checked for risky language and too-many-links before the first send ever leaves.
Sequences triggered by behaviour, synced to your CRM.
Your best sequences shouldn't start from a static list. Happierleads fires them the moment a prospect hits a scoring threshold or visits a page — and pushes your leads to your CRM.
- check_circleBehaviour triggers. Pricing-page visit + ICP fit ≥ 80 → auto-enrol. No manual list pulling.
- check_circleCRM push. Automations send identified leads to HubSpot, Salesforce and other CRMs.
- check_circleSpam check before you send. Flags risky wording, offers a one-click rewrite, and a deliverability report shows where a test email lands.
- check_circleWebhooks + API. Pipe sequence events to Slack, Zapier, n8n, or your own data warehouse in real time.
Stop blasting. Start sequencing.
Spin up a multi-step campaign on warmed mailboxes — personalised and throttled in under 10 minutes.
Everything a sequencer should do. None of the bolt-ons.
Deliverable by default
Sequences run on warmed mailboxes from our Inbox Engine, to addresses verified before they're queued — so your touches reach the inbox, not the spam folder.
No per-seat tax
Unlike Outreach or Salesloft, pricing scales with volume — not rep count. Add teammates freely.
Rules built in
A reply stops the sequence for that person, and AI Conditions skip steps that don't fit them. All inside Happierleads.
Unified inbox
Every reply across every mailbox in one view. Assign, snooze, meeting-book in one click.
Plays with your stack
HubSpot, Salesforce, Pipedrive, Close, Slack, Teams, Zapier, webhooks, open API.
Live in one afternoon
Let AI draft the emails, tweak the pitch, connect a mailbox — first sequence out the door in under an hour.
How it works
Write the emails
Write each step yourself or let AI draft them, with a delay in days between steps.
Add your audience
Import a list, pull from the 200M+ graph, or auto-enrol by score.
Connect mailboxes
Your own, or spin up warmed ones via Inbox Engine in minutes.
Launch & iterate
Watch opens and replies per campaign, and tweak the emails as you go.
What changes once it runs
Leads enrol themselves
An automation adds identified visitors to the campaign while the visit is fresh.
Every reply in one place
The Master Inbox gathers replies from every mailbox; answer from the same mailbox.
No follow-up after a reply
A reply ends the sequence for that person, so nobody gets chased after answering.
Great tool for capturing web visitors
"It allows us to identify visitors and rate them for quality, then it allows us to capture their contact detail and setup email automations."
Learn who's browsing your website!
"I can automate my marketing and reaching efforts with ease. You set it up one and the platform does it all for you with minimum input from you. "
Get more leads with your website!
"Happierleads provide accurate data about the website that visits my website. Knowing who is visiting my website is gold and I can spend less in ads.."
Website visitor identification — frequently asked questions
How does B2B website visitor identification work?
Website visitor identification works by matching anonymous website traffic to a database of known business profiles. A lightweight tracking pixel captures signals from each session. Happierleads cross-references those signals against our proprietary permissioned publisher network — revealing the exact person (name, work email, LinkedIn profile) behind the visit, not just the company via reverse IP lookup. Person-level identification is available across 174+ countries; company-level identification works globally. Learn how our identification technology works →
What contact data does Happierleads provide for each identified visitor?
For each identified B2B website visitor you receive: full name, verified work email address, LinkedIn profile URL, job title, company name, company domain, company size, and industry — plus the specific pages they visited on your site and the duration of each session. All plans also include third-party intent signals showing what topics each identified company is actively researching across the web. See full plan details and pricing →
Does Happierleads have a Free trial?
Yes — Happierleads offers a 7-day free trial with no credit card required. During the trial you get up to 1,000 identified B2B website visitors (500 with a personal email), including full person-level data: name, verified work email, and LinkedIn profile. You can explore the full dashboard, connect your CRM, and see exactly which companies and individuals are visiting your site before committing to a paid plan. After 7 days, plans start at $99/month for 300 identified visitors. Cancel anytime — no obligation and no cancellation fees.
What is Happierleads?
Happierleads is a B2B website visitor identification platform that de-anonymizes your anonymous website traffic and turns it into actionable sales pipeline. Unlike reverse IP lookup tools that show only a company name, Happierleads identifies the exact person behind each visit — including their verified work email, LinkedIn profile, job title, and real-time buying intent signals — across 174+ countries. The platform combines visitor identification, AI lead scoring, intent data, email waterfall enrichment, built-in CRM integrations, and outreach sequencing in one place. Used by 20,000+ B2B teams globally, starting from $99/month.
Who typically uses Happierleads?
Happierleads is used by B2B SaaS companies, marketing agencies, professional services firms, and enterprise sales teams. Sales development reps (SDRs) use it to identify warm, in-market visitors and prioritise outreach by ICP fit score. Marketing teams use it to attribute revenue to specific campaigns, retarget high-intent accounts, and reduce wasted ad spend. Agencies use it to run visitor identification across multiple client websites from a single dashboard. Any B2B company investing in content marketing, paid search, or account-based marketing (ABM) will benefit from knowing exactly who is visiting their site and what they are researching.
How is this different from Clearbit, 6sense, or Demandbase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover how we identify your site visitors →
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads ranks #1 for data quality because we identify visitors through a fully-permissioned publisher network — not just reverse IP lookup. Every identified person has opted in through a publisher partner, giving us verified person-level data rather than probabilistic company-level guesses. We also apply automatic bot and ISP filtering to eliminate non-qualifying traffic, AI lead scoring to surface your highest-fit visitors, and real-time LinkedIn verification to ensure contact data is current. On G2 and Capterra, users consistently cite data accuracy and match rates as the primary reason they choose Happierleads over alternatives like Leadfeeder, Lead Forensics, and Clearbit.
What about U.S. state privacy laws, like the California CCPA and CPRA?
Yes — Happierleads is compliant with CCPA, CPRA, and other U.S. state privacy regulations. Our person-level identification uses data sourced from a fully-permissioned publisher network, meaning all identified individuals have opted in through a compliant consent framework. If your business already meets these state-level requirements, using Happierleads will not change that compliance status. We identify exact visitors in 174+ countries including the US, Canada, and Australia. For GDPR-restricted EU countries, we use reverse IP lookup to provide company-level data only, keeping you fully compliant with European privacy law.
How accurate is the visitor identification?
Most reverse-IP tools only identify the company. We go further — using our permissioned publisher network we identify the exact person behind the visit and enrich them with verified work email and LinkedIn data. Match rates depend on where your traffic comes from and who your visitors are, so the 7-day free trial shows you the real rate on your own site before you pay.
How long does setup take?
About 5 minutes. Sign up, paste a single tracking snippet into your site (or install our GTM template / WordPress plugin), and identified visitors start appearing in your dashboard within a few hours. No engineering project required.
What if my website doesn't get much traffic?
You don't need huge traffic to win — most of our customers have under 10,000 monthly visitors. Even on lower-traffic B2B sites a handful of identified buyers per week often pays for the tool many times over. You can also pair it with our 200M-contact database and outreach engine to build pipeline beyond just your site visitors. And if your own traffic is still growing, we also provide third-party intent signals — data from across the web that tells you which companies are actively researching solutions like yours right now, so you can reach them even before they land on your site.
Does it integrate with my CRM and outreach tools?
Yes. Push identified leads directly into HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel, Slack, or anything that supports Zapier and webhooks. CSV export is available on every plan, and our built-in email and LinkedIn outreach engine lets you act on identified visitors without leaving Happierleads.
How does Happierleads pricing work?
Happierleads uses usage-based pricing — you choose how many identified B2B website visitors you need per month and pay only for that volume. Plans start at $99/month for 300 leads (around $0.33 per lead). As your volume grows, your cost per lead drops significantly — reaching as low as $0.06/lead at scale. Add-ons like LinkedIn verification (+$0.02/lead) and email waterfall (+$0.03/lead) are billed on actual usage, so you only pay for what you use. Session recordings are included free.
Is there a minimum contract? Can I cancel anytime?
No minimum contract — you can cancel your Happierleads subscription at any time with no cancellation fees and no questions asked. Monthly plans are billed month-to-month. Annual plans are billed upfront and save you 30% compared to monthly billing.
What's included on every Happierleads plan?
Every Happierleads plan includes company-level and person-level visitor identification (name, verified work email, LinkedIn profile), AI lead scoring, third-party intent data signals, CRM integrations (HubSpot, Salesforce, Pipedrive, and more), a built-in email sequencer, and unlimited team seats. There are no per-seat charges — your entire team can use the platform at no extra cost.
Do you offer an annual billing discount?
Yes — switching to annual billing saves you 30% compared to monthly pricing. Annual plans also include a free 200M-contact B2B database (normally worth $500+/mo separately). The 30% discount applies to your base plan; add-ons are billed on actual monthly usage.
Is Happierleads cheaper than Lead Forensics, Leadfeeder, or Clearbit?
Yes. As of November 2026, Lead Forensics costs around £500–800/month on an annual contract, Leadfeeder starts from €199/month, and Clearbit is now HubSpot Breeze Intelligence, sold as HubSpot credits. Happierleads starts at $99/month and includes person-level identification (name, email, LinkedIn) — a capability most competitors don't offer at any price tier. Our usage-based model also means you're never paying for leads you didn't receive.
Can I upgrade or downgrade my plan at any time?
Yes. You can adjust your lead volume up or down at any time — no lock-ins or upgrade fees. Upgrades take effect immediately and you'll be pro-rated for the remainder of the billing period. Downgrades take effect at the start of your next billing cycle.
What is the best B2B website visitor identification software?
The best B2B website visitor identification software depends on your budget, geographic coverage needs, and whether you need company-level or person-level identification. Happierleads consistently ranks #1 for data quality on G2 and Capterra in the visitor intelligence category — combining person-level identification (name, verified work email, LinkedIn), built-in outreach automation, AI lead scoring, and intent data in a single platform from $99/month. Alternatives like Lead Forensics (£500–800/month, annual contract), Leadfeeder (from €199/month) or Albacross (from €79/month) identify companies only and charge significantly more. Compare Happierleads to every major alternative →
Does visitor identification need third-party cookies?
No. Happierleads uses no third-party cookies, so browser blocks on them, iOS privacy updates and their phase-out do not affect your identification rates. We match a first-party cookie on your own domain, IP intelligence and our permissioned publisher network to known B2B profiles to name the exact person who visited and their company. For EU and EEA visitors under GDPR, we identify the company and suggest the contact there who best fits your ICP.
Is Happierleads GDPR compliant?
Yes. Happierleads is fully GDPR compliant. For EU-based visitors, we use company-level reverse IP lookup only — no personal data is processed without a lawful basis, so GDPR requirements are met by design. Person-level identification (name, email, LinkedIn) is only applied to visitors in countries outside the GDPR jurisdiction, such as the US, Canada, and Australia. Happierleads is also CCPA compliant. You can review our full Data Processing Agreement (DPA) and privacy documentation at any time. Read our privacy policy →
How does Happierleads compare to RB2B?
RB2B identifies US-based website visitors at the person level using email-based matching and delivers results to Slack. Happierleads goes significantly further: our permissioned publisher network covers 174+ countries (not just the US), and the platform is a complete B2B revenue tool — not just identification. Happierleads includes intent data across 353 buying-signal topics, AI lead scoring, a built-in email sequencer, inbox engine, CRM integrations (HubSpot, Salesforce, Pipedrive), and free session recordings. Both tools start at $0 for a free tier, but Happierleads paid plans include unlimited team seats and no per-seat charges. Full RB2B vs Happierleads comparison →
Does Happierleads work with WordPress, Webflow, Shopify, and other platforms?
Yes — Happierleads works with any website platform. We have a dedicated WordPress plugin, a Google Tag Manager template, and a one-snippet installation that works with Webflow, Shopify, Squarespace, HubSpot CMS, Wix, custom-built sites, and any platform that allows you to add a script to your site header. Setup takes under 5 minutes regardless of your tech stack. Identified visitors begin appearing in your dashboard within hours of installation — no developer required.
How does B2B website visitor identification help with lead generation?
B2B website visitor identification turns your existing website traffic into a direct lead generation channel. Instead of waiting for visitors to fill in a contact form — which only 2–5% of B2B visitors ever do — you can identify the other 95% by company and person, see what pages they viewed, filter by ICP criteria (company size, industry, job title), and reach out directly. Combined with built-in intent data showing which companies are actively researching your category, you can surface in-market buyers both on your site and across the web. See how visitor identification works →
Can Happierleads be used for account-based marketing (ABM)?
Yes — Happierleads is purpose-built for account-based marketing. You can filter identified visitors by target account, company size, industry, and AI ICP fit score to build prioritised ABM lists. When a company from your target account list visits your site, you can trigger real-time alerts to your sales team, automatically sync the visit to your CRM, or launch a personalised outreach sequence. Intent data across 353 buying-signal topics shows which of your target accounts are actively researching solutions like yours — even before they land on your site — so you can engage at exactly the right moment. Native integrations with HubSpot, Salesforce, and Pipedrive make it easy to align visitor intelligence with your wider ABM motion. See how marketing teams use Happierleads →
