HappierLeads vs Google Analytics: Why You Need Both
See the exact people visiting your website and Follow up with them.
Google Analytics and HappierLeads both track website visitors - but they serve completely different purposes. Here's why you need both.
What Google Analytics Shows
- Traffic volume and sources
- Page views and bounce rates
- User flows and conversions
- Geographic and device data
What Google Analytics Doesn't Show
- Who the visitors actually are
- Company names
- Contact information
- Individual visitor identity
What HappierLeads Adds
- Individual visitor identification
- Company name and details
- Contact email and phone
- Actionable lead data
Together They're Powerful
- GA: Understand traffic patterns and behavior
- HappierLeads: Know WHO that traffic is
- Combined: Full picture of your website performance
Not a Replacement
HappierLeads doesn't replace Google Analytics - it complements it by adding the 'who' to your 'what' and 'how many' data.
Add Visitor Identity
Try HappierLeads free and know WHO is visiting, not just how many.
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Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
