CRM Integrations: Every Identified Lead, Pushed to Your CRM Automatically
Push identified B2B website visitors and their verified contact data directly to HubSpot, Salesforce, Pipedrive, Zoho CRM and GoHighLevel, with Slack alerts on the side — no CSV exports, no copy-paste. Everything else via webhooks or Zapier. Missing yours? Often free if we see roadmap value, otherwise a flat $500 one-off fee, delivered in 2 weeks.
Field mapping you control. No duplicates. Works out of the box — no engineers on your side required.
The CRMs & tools we push to directly
Connect once, map which lead detail fills which CRM field, and an automation pushes the leads that match your filter. Each lead is looked up by email first, so nobody is created twice.
HubSpot
A contact linked to its company — and, if you like, a deal in the pipeline and stage you pick.
Salesforce
A lead per matching visitor, assigned to the owner you pick.
Pipedrive
A person linked to an organisation, assigned to the owner you pick.
Zoho CRM
A lead or contact plus the company as an account. People already in Zoho are linked, not duplicated.
GoHighLevel
A contact, optionally an opportunity in a pipeline stage, with tags. Ideal for agencies.
Slack
Alerts, not a CRM: one message per matching lead, to any channel.
Pipe it anywhere — no code required.
Not on a native integration? An automation can call a webhook: Zapier, Make and n8n give you a URL in one click, and your own backend can take the JSON directly.
Zapier
Send to Zapier from an automation — each matching lead starts your Zap.
Make & n8n
Paste the webhook URL they give you into the automation — no code.
Webhooks
A signed JSON POST per matching lead — person, company, pages seen, lead link — straight into your own backend.
The lead, the company, the fields you choose. Zero double-entry.
We don't dump raw visits into your CRM. An automation pushes only the leads that pass your filter, with the fields you mapped — so reps land with the person, the company and what they looked at.
- check_circleLeads & companies — identified visitors that pass your filter (ICP score, pages, industry, size), looked up by email so nobody is created twice.
- check_circleContact fields — name, work email, job title, phone, LinkedIn, and the campaign that brought them.
- check_circleCompany fields — name, domain, industry, size, revenue, location, LinkedIn.
- check_circleVisit fields — pages viewed, first and last seen, ICP score — mapped to any CRM field you choose.
Custom integrations — 2 weeks, often free.
Tell us what you use. We take a look, and either build it into the product for everyone (free for you), or ship a dedicated integration for a flat, one-off fee.
When we see roadmap value
If another 3+ customers would benefit, or the tool is clearly trending, we prioritise it and build it for free. Ships to everyone as a native integration.
- checkNo cost to you
- checkReleased as native integration
- checkMaintained by us forever
Or a one-off $500 fee
Niche to you? We'll still build it — flat $500 up-front, no surprise extras. A private integration wired into your workspace, delivered in 2 weeks.
- checkFixed price — no hourly billing
- check2-week delivery, start to finish
- checkWired into your workspace, maintained
Chat with me directly — I read every request. We'll tell you within 48h whether it's free or $500.
How it works
OAuth in 30 seconds
Click connect, approve access, done. No API keys, no Zapier middleware.
Map your fields
Pair each CRM field with a lead field or a fixed text, test it once, save.
Set your rules
Push only leads above an ICP score. Skip duplicates. Tag by source.
Sit back
Every new lead that passes your filter is pushed. Failed runs show in the run history — one click to retry.
CRM sync built for every B2B revenue team
Whether you run HubSpot, Salesforce, or Pipedrive — Happierleads plugs in and keeps your records populated with the people who visited — enriched and deduplicated — automatically.
B2B SaaS Companies
Your SDRs' HubSpot or Salesforce fills automatically with ICP-scored prospects who are already on your pricing page. Set a score threshold of 80+ and watch pipeline build without adding headcount. Full enrichment — name, verified email, LinkedIn, firmographics — on every record.
How SaaS teams use it arrow_forwardMarketing & Growth Agencies
Run visitor identification across all client websites from one dashboard. Push leads to each client's CRM with client-specific field mappings — HubSpot for one client, GoHighLevel for another. Deliver monthly ROI reports showing exactly which visitors became revenue.
How agencies use it arrow_forwardRevOps & Sales Teams
Every identified visitor lands in Salesforce as a lead with the fields you mapped — pages viewed, ICP score, first and last seen — so reps arrive to every call with context. Field mapping and email-based deduplication keep your CRM clean as traffic scales.
How sales teams use it arrow_forwardYour CRM — populated with B2B buyer intent data, automatically.
20,000+ B2B teams already push identified website visitors straight into HubSpot, Salesforce, Pipedrive and more. Start your 7-day free trial — no credit card required.
CRM integrations included on every plan — no add-on fees.
Frequently asked questions about CRM integrations
Which CRMs does Happierleads integrate with natively?
Happierleads pushes leads natively to HubSpot, Salesforce, Pipedrive, Zoho CRM and GoHighLevel. Native means no middleware: connect once, map which lead detail fills which CRM field, and an automation pushes the leads that match your filter — included in every plan at no extra cost. Slack alerts, webhooks and Zapier cover everything else.
How does the HubSpot integration work?
Connect HubSpot, choose which lead details fill which HubSpot fields, then create an automation that sends the leads you pick. Each identified visitor becomes a HubSpot contact (name, verified email, phone, job title, LinkedIn URL) linked to their company, found by domain or created if HubSpot doesn't have it yet. A contact whose email is already in HubSpot isn't created twice. Pages visited, session count, first and last seen and ICP score can be mapped to contact fields, and Contact + Deal also opens one deal per lead in the pipeline and stage you choose.
Does Happierleads create new CRM records or update existing ones?
Each lead's email is looked up in your CRM before anything is created: if the person is already there, that record is used and linked to the lead instead of a duplicate. You choose exactly which fields are mapped, and fields you switch off are never sent.
Can I use Zapier to connect Happierleads to any tool?
Yes. An automation with the Trigger webhook or Send to Zapier action posts every matching lead — the person, their company, the pages they saw and the lead link — to the URL Zapier, Make or n8n gives you. From there it can go to any app in their catalogues: Close, Notion, Airtable, Intercom, ActiveCampaign and more. Requests can be signed so you can verify they came from us.
Are CRM integrations included in every plan?
Yes. All CRM integrations — HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel — and Slack alerts are included in every Happierleads plan starting at $99/month. There is no add-on fee. Webhook access is also included, so you can build custom integrations with any platform that accepts HTTP POST requests.
What if my CRM isn't on the native integration list?
Tell us and we'll evaluate it. If 3+ customers would benefit, we build it for free as a native integration. If it's specific to your setup, we build it as a private integration for a flat $500 one-off fee, delivered in 2 weeks. Either way, you're covered within days — not months.
No credit card needed. Full access to all integrations during trial.
Great tool for capturing web visitors
"It allows us to identify visitors and rate them for quality, then it allows us to capture their contact detail and setup email automations."
Learn who's browsing your website!
"I can automate my marketing and reaching efforts with ease. You set it up one and the platform does it all for you with minimum input from you. "
Get more leads with your website!
"Happierleads provide accurate data about the website that visits my website. Knowing who is visiting my website is gold and I can spend less in ads.."
Website visitor identification — frequently asked questions
How does B2B website visitor identification work?
Website visitor identification works by matching anonymous website traffic to a database of known business profiles. A lightweight tracking pixel captures signals from each session. Happierleads cross-references those signals against our proprietary permissioned publisher network — revealing the exact person (name, work email, LinkedIn profile) behind the visit, not just the company via reverse IP lookup. Person-level identification is available across 174+ countries; company-level identification works globally. Learn how our identification technology works →
What contact data does Happierleads provide for each identified visitor?
For each identified B2B website visitor you receive: full name, verified work email address, LinkedIn profile URL, job title, company name, company domain, company size, and industry — plus the specific pages they visited on your site and the duration of each session. All plans also include third-party intent signals showing what topics each identified company is actively researching across the web. See full plan details and pricing →
Does Happierleads have a Free trial?
Yes — Happierleads offers a 7-day free trial with no credit card required. During the trial you get up to 1,000 identified B2B website visitors (500 with a personal email), including full person-level data: name, verified work email, and LinkedIn profile. You can explore the full dashboard, connect your CRM, and see exactly which companies and individuals are visiting your site before committing to a paid plan. After 7 days, plans start at $99/month for 300 identified visitors. Cancel anytime — no obligation and no cancellation fees.
What is Happierleads?
Happierleads is a B2B website visitor identification platform that de-anonymizes your anonymous website traffic and turns it into actionable sales pipeline. Unlike reverse IP lookup tools that show only a company name, Happierleads identifies the exact person behind each visit — including their verified work email, LinkedIn profile, job title, and real-time buying intent signals — across 174+ countries. The platform combines visitor identification, AI lead scoring, intent data, email waterfall enrichment, built-in CRM integrations, and outreach sequencing in one place. Used by 20,000+ B2B teams globally, starting from $99/month.
Who typically uses Happierleads?
Happierleads is used by B2B SaaS companies, marketing agencies, professional services firms, and enterprise sales teams. Sales development reps (SDRs) use it to identify warm, in-market visitors and prioritise outreach by ICP fit score. Marketing teams use it to attribute revenue to specific campaigns, retarget high-intent accounts, and reduce wasted ad spend. Agencies use it to run visitor identification across multiple client websites from a single dashboard. Any B2B company investing in content marketing, paid search, or account-based marketing (ABM) will benefit from knowing exactly who is visiting their site and what they are researching.
How is this different from Clearbit, 6sense, or Demandbase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover how we identify your site visitors →
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads ranks #1 for data quality because we identify visitors through a fully-permissioned publisher network — not just reverse IP lookup. Every identified person has opted in through a publisher partner, giving us verified person-level data rather than probabilistic company-level guesses. We also apply automatic bot and ISP filtering to eliminate non-qualifying traffic, AI lead scoring to surface your highest-fit visitors, and real-time LinkedIn verification to ensure contact data is current. On G2 and Capterra, users consistently cite data accuracy and match rates as the primary reason they choose Happierleads over alternatives like Leadfeeder, Lead Forensics, and Clearbit.
What about U.S. state privacy laws, like the California CCPA and CPRA?
Yes — Happierleads is compliant with CCPA, CPRA, and other U.S. state privacy regulations. Our person-level identification uses data sourced from a fully-permissioned publisher network, meaning all identified individuals have opted in through a compliant consent framework. If your business already meets these state-level requirements, using Happierleads will not change that compliance status. We identify exact visitors in 174+ countries including the US, Canada, and Australia. For GDPR-restricted EU countries, we use reverse IP lookup to provide company-level data only, keeping you fully compliant with European privacy law.
How accurate is the visitor identification?
Most reverse-IP tools only identify the company. We go further — using our permissioned publisher network we identify the exact person behind the visit and enrich them with verified work email and LinkedIn data. Match rates depend on where your traffic comes from and who your visitors are, so the 7-day free trial shows you the real rate on your own site before you pay.
How long does setup take?
About 5 minutes. Sign up, paste a single tracking snippet into your site (or install our GTM template / WordPress plugin), and identified visitors start appearing in your dashboard within a few hours. No engineering project required.
What if my website doesn't get much traffic?
You don't need huge traffic to win — most of our customers have under 10,000 monthly visitors. Even on lower-traffic B2B sites a handful of identified buyers per week often pays for the tool many times over. You can also pair it with our 200M-contact database and outreach engine to build pipeline beyond just your site visitors. And if your own traffic is still growing, we also provide third-party intent signals — data from across the web that tells you which companies are actively researching solutions like yours right now, so you can reach them even before they land on your site.
Does it integrate with my CRM and outreach tools?
Yes. Push identified leads directly into HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel, Slack, or anything that supports Zapier and webhooks. CSV export is available on every plan, and our built-in email and LinkedIn outreach engine lets you act on identified visitors without leaving Happierleads.
How does Happierleads pricing work?
Happierleads uses usage-based pricing — you choose how many identified B2B website visitors you need per month and pay only for that volume. Plans start at $99/month for 300 leads (around $0.33 per lead). As your volume grows, your cost per lead drops significantly — reaching as low as $0.06/lead at scale. Add-ons like LinkedIn verification (+$0.02/lead) and email waterfall (+$0.03/lead) are billed on actual usage, so you only pay for what you use. Session recordings are included free.
Is there a minimum contract? Can I cancel anytime?
No minimum contract — you can cancel your Happierleads subscription at any time with no cancellation fees and no questions asked. Monthly plans are billed month-to-month. Annual plans are billed upfront and save you 30% compared to monthly billing.
What's included on every Happierleads plan?
Every Happierleads plan includes company-level and person-level visitor identification (name, verified work email, LinkedIn profile), AI lead scoring, third-party intent data signals, CRM integrations (HubSpot, Salesforce, Pipedrive, and more), a built-in email sequencer, and unlimited team seats. There are no per-seat charges — your entire team can use the platform at no extra cost.
Do you offer an annual billing discount?
Yes — switching to annual billing saves you 30% compared to monthly pricing. Annual plans also include a free 200M-contact B2B database (normally worth $500+/mo separately). The 30% discount applies to your base plan; add-ons are billed on actual monthly usage.
Is Happierleads cheaper than Lead Forensics, Leadfeeder, or Clearbit?
Yes. As of November 2026, Lead Forensics costs around £500–800/month on an annual contract, Leadfeeder starts from €199/month, and Clearbit is now HubSpot Breeze Intelligence, sold as HubSpot credits. Happierleads starts at $99/month and includes person-level identification (name, email, LinkedIn) — a capability most competitors don't offer at any price tier. Our usage-based model also means you're never paying for leads you didn't receive.
Can I upgrade or downgrade my plan at any time?
Yes. You can adjust your lead volume up or down at any time — no lock-ins or upgrade fees. Upgrades take effect immediately and you'll be pro-rated for the remainder of the billing period. Downgrades take effect at the start of your next billing cycle.
What is the best B2B website visitor identification software?
The best B2B website visitor identification software depends on your budget, geographic coverage needs, and whether you need company-level or person-level identification. Happierleads consistently ranks #1 for data quality on G2 and Capterra in the visitor intelligence category — combining person-level identification (name, verified work email, LinkedIn), built-in outreach automation, AI lead scoring, and intent data in a single platform from $99/month. Alternatives like Lead Forensics (£500–800/month, annual contract), Leadfeeder (from €199/month) or Albacross (from €79/month) identify companies only and charge significantly more. Compare Happierleads to every major alternative →
Does visitor identification need third-party cookies?
No. Happierleads uses no third-party cookies, so browser blocks on them, iOS privacy updates and their phase-out do not affect your identification rates. We match a first-party cookie on your own domain, IP intelligence and our permissioned publisher network to known B2B profiles to name the exact person who visited and their company. For EU and EEA visitors under GDPR, we identify the company and suggest the contact there who best fits your ICP.
Is Happierleads GDPR compliant?
Yes. Happierleads is fully GDPR compliant. For EU-based visitors, we use company-level reverse IP lookup only — no personal data is processed without a lawful basis, so GDPR requirements are met by design. Person-level identification (name, email, LinkedIn) is only applied to visitors in countries outside the GDPR jurisdiction, such as the US, Canada, and Australia. Happierleads is also CCPA compliant. You can review our full Data Processing Agreement (DPA) and privacy documentation at any time. Read our privacy policy →
How does Happierleads compare to RB2B?
RB2B identifies US-based website visitors at the person level using email-based matching and delivers results to Slack. Happierleads goes significantly further: our permissioned publisher network covers 174+ countries (not just the US), and the platform is a complete B2B revenue tool — not just identification. Happierleads includes intent data across 353 buying-signal topics, AI lead scoring, a built-in email sequencer, inbox engine, CRM integrations (HubSpot, Salesforce, Pipedrive), and free session recordings. Both tools start at $0 for a free tier, but Happierleads paid plans include unlimited team seats and no per-seat charges. Full RB2B vs Happierleads comparison →
Does Happierleads work with WordPress, Webflow, Shopify, and other platforms?
Yes — Happierleads works with any website platform. We have a dedicated WordPress plugin, a Google Tag Manager template, and a one-snippet installation that works with Webflow, Shopify, Squarespace, HubSpot CMS, Wix, custom-built sites, and any platform that allows you to add a script to your site header. Setup takes under 5 minutes regardless of your tech stack. Identified visitors begin appearing in your dashboard within hours of installation — no developer required.
How does B2B website visitor identification help with lead generation?
B2B website visitor identification turns your existing website traffic into a direct lead generation channel. Instead of waiting for visitors to fill in a contact form — which only 2–5% of B2B visitors ever do — you can identify the other 95% by company and person, see what pages they viewed, filter by ICP criteria (company size, industry, job title), and reach out directly. Combined with built-in intent data showing which companies are actively researching your category, you can surface in-market buyers both on your site and across the web. See how visitor identification works →
Can Happierleads be used for account-based marketing (ABM)?
Yes — Happierleads is purpose-built for account-based marketing. You can filter identified visitors by target account, company size, industry, and AI ICP fit score to build prioritised ABM lists. When a company from your target account list visits your site, you can trigger real-time alerts to your sales team, automatically sync the visit to your CRM, or launch a personalised outreach sequence. Intent data across 353 buying-signal topics shows which of your target accounts are actively researching solutions like yours — even before they land on your site — so you can engage at exactly the right moment. Native integrations with HubSpot, Salesforce, and Pipedrive make it easy to align visitor intelligence with your wider ABM motion. See how marketing teams use Happierleads →
