How Trek Bicycle grew to ~$1B in revenue with a 2,149 person team in 2026
Trek Bicycle Corporation is a global leader in bicycle design and manufacturing, headquartered in Waterloo, Wisconsin. From hand-built steel touring frames in 1976 to the revolutionary OCLV Carbon introduced in 1992, Trek's products span the Trek, Gary Fisher, and Bontrager brand names.
A global leader in bicycle design and manufacturing since 1976
Headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a global leader in bicycle design and manufacturing. From the original hand-built steel touring frames introduced in 1976 to the revolutionary OCLV Carbon first introduced in 1992, Trek's passion for innovation, quality, and performance leads the industry with next-generation thinking and cutting-edge technology.
Today, with a broad range of bicycles and cycling products under the Trek, Gary Fisher, and Bontrager brand names, Trek continues to pursue new ways to bring the joy of cycling to all people. The company operates across the cycling, mountain bikes, triathlon, fitness, and outdoor industry categories, with significant retail, ecommerce, and distribution operations.
Trek Bicycle's global headquarters in Waterloo, Wisconsin
Trek's corporate campus sits at 801 West Madison Street in Waterloo, Wisconsin — the small town that has been the company's home since founding in 1976. The location houses corporate functions, product development, design, engineering, and manufacturing operations supporting Trek's worldwide distribution.
From this single Wisconsin base, Trek operates retail, ecommerce, distribution, and corporate sales programs that serve cycling athletes, fitness riders, triathletes, and everyday commuters across more than 100 countries.
Tools and technologies Trek Bicycle uses
Based on observed integrations and public-facing technology fingerprints, Trek Bicycle runs a digital stack spanning ecommerce, marketing, CRM, recruiting, and analytics:
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Key decision-makers at Trek Bicycle
Verified contact data for senior decision-makers across Sales, Marketing, Engineering, Product, and Operations at Trek Bicycle.
Download the full database of 175M B2B contacts
Every contact for Trek Bicycle — and every other company on Earth — in one CSV. Free updates for life.
download Download 175M contacts| Name | Title | Country |
|---|
| Sarah Chen | VP Sales | s.chen@stripe.com | 🇺🇸 US |
| Michael Davidson | Head of Growth | m.d@trekbikes.com | 🇺🇸 US |
| Priya Patel | CMO | priya@figma.com | 🇺🇸 US |
| Lars Eriksen | VP Marketing | lars@spotify.com | 🇸🇪 SE |
| Akira Tanaka | CRO | akira@mercari.com | 🇯🇵 JP |
| Emma Wilson | Head of Sales | emma@monzo.com | 🇬🇧 GB |
| Carlos Vargas | VP Revenue | c.vargas@rappi.com | 🇲🇽 MX |
| Sophie Müller | Director Sales | sophie@n26.com | 🇩🇪 DE |
| James O'Brien | Chief of Staff | james@intercom.com | 🇮🇪 IE |
| Aisha Khan | VP Sales | aisha@razorpay.com | 🇮🇳 IN |
| Sarah Chen | VP Sales | s.chen@stripe.com | 🇺🇸 US |
| Michael Davidson | Head of Growth | m.d@trekbikes.com | 🇺🇸 US |
| Priya Patel | CMO | priya@figma.com | 🇺🇸 US |
| Lars Eriksen | VP Marketing | lars@spotify.com | 🇸🇪 SE |
| Akira Tanaka | CRO | akira@mercari.com | 🇯🇵 JP |
| Emma Wilson | Head of Sales | emma@monzo.com | 🇬🇧 GB |
| Carlos Vargas | VP Revenue | c.vargas@rappi.com | 🇲🇽 MX |
| Sophie Müller | Director Sales | sophie@n26.com | 🇩🇪 DE |
| James O'Brien | Chief of Staff | james@intercom.com | 🇮🇪 IE |
| Aisha Khan | VP Sales | aisha@razorpay.com | 🇮🇳 IN |
Frequently asked questions about Trek Bicycle
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