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How Legacy Marketing built a $250M+ experiential agency with a 310-person team in Chicago

Legacy Marketing is an independent experiential marketing agency founded in 2003 and headquartered in Chicago's West Loop. The agency specializes in immersive brand experiences through integrated live and digital campaigns, connecting consumers with brands across North America.

Updated July 5, 2026
visibility See who visits your site free database Buy 175M contact database
$250M+
Est. Annual Revenue
310
Employees
20+
Years in Business
2003
Founded
2
Countries Served
About Legacy Marketing

Legacy Marketing: 20+ years of immersive brand experiences across North America

Legacy Marketing is an independent experiential marketing agency founded in 2003 and headquartered at 640 North LaSalle Drive in Chicago's West Loop. Over more than two decades, the agency has built a reputation for creating immersive brand experiences through integrated live and digital campaigns that connect consumers with brands across the USA and Canada.

The agency's full-service offering spans experiential campaigns, strategic planning, creative ideation, and end-to-end event execution. Legacy Marketing places particular emphasis on delivering measurable results — combining audience insights, analytics, and field marketing to build lasting brand affinity. Services range from mobile tours, pop-up environments, and trade show activations to guerrilla marketing, music festival activations, and sponsorship programs.

In 2026 Legacy Marketing expanded its U.S. West Coast capabilities by acquiring Mirrored Media, strengthening its footprint in the premium brand activation and entertainment marketing space. With 310 employees and an estimated annual revenue of $250M–$500M, Legacy Marketing ranks among the largest independent experiential marketing firms in North America.

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IP 54.18.224.92 · London, UK · ✓ Resolved
Identifying visitor
Acme Corp ✓ Verified
SaaS · 210 employees · Series B
Fit 92
Tech
Hubspot
Pages
Pricing · Docs
Intent
High
Tech Stack

Tools and technologies Legacy Marketing uses

Based on observed integrations, public job listings, and web data, Legacy Marketing's technology stack includes the following tools across hosting, marketing operations, and productivity:

cloud Cloudflare Hosting dns Cloudflare DNS analytics Google Tag Manager people HRMDirect hub HubSpot business Microsoft Office 365 smartphone Mobile Friendly mail Microsoft Outlook settings Render cloud WP Engine web WordPress
3rd-Party Intent Data

See which companies are researching experiential marketing right now

Happierleads ingests 3rd-party intent signals from across the web — content consumption, vendor-comparison searches, review-site activity, and topic surges — to surface companies actively in-market for experiential marketing services like Legacy Marketing's. Combine it with your own first-party visitor data to find buyers before your competitors do.

Apex Consumer Brands
Consumer Goods · 1,200 employees · USA
Hot · 91
Brand activation agencyExperiential marketingEvent sponsorships
Bridgeline Financial
Financial Services · 3,500 employees · Canada
Warm · 76
Live events marketingMobile tours
Cornerstone Retail Group
Retail · 900 employees · USA
Warm · 68
Pop-up eventsGuerrilla marketingBrand immersion
trending_up Get intent signals on companies researching your category
Powered by 1st-party visitor data + 3rd-party intent signals from 5,000+ B2B sources
Decision-Makers

Key decision-makers at Legacy Marketing

Verified contact data for senior decision-makers across Strategy, Creative, Business Development, and Operations at Legacy Marketing.

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President & CEO
Executive Leadership
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Chief Creative Officer
Creative & Strategy
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VP Business Development
Sales & Growth
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VP Client Services
Account Management
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Director of Strategy
Insights & Analytics
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Head of Event Production
Operations & Logistics
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Download the full database of 175M B2B contacts

Every contact for Legacy Marketing — and every other company on Earth — in one CSV. Free updates for life.

download Download 175M contacts
contacts.csv 175.4M rows · 8.4 GB
NameTitleEmailCountry
Sarah ChenVP Saless.chen@stripe.com🇺🇸 US
Michael DavidsonHead of Growthm.d@notion.so🇺🇸 US
Priya PatelCMOpriya@figma.com🇺🇸 US
Lars EriksenVP Marketinglars@spotify.com🇸🇪 SE
Akira TanakaCROakira@mercari.com🇯🇵 JP
Emma WilsonHead of Salesemma@monzo.com🇬🇧 GB
Carlos VargasVP Revenuec.vargas@rappi.com🇲🇽 MX
Sophie MüllerDirector Salessophie@n26.com🇩🇪 DE
James O'BrienChief of Staffjames@intercom.com🇮🇪 IE
Aisha KhanVP Salesaisha@razorpay.com🇮🇳 IN
Sarah ChenVP Saless.chen@stripe.com🇺🇸 US
Michael DavidsonHead of Growthm.d@notion.so🇺🇸 US
Priya PatelCMOpriya@figma.com🇺🇸 US
Lars EriksenVP Marketinglars@spotify.com🇸🇪 SE
Akira TanakaCROakira@mercari.com🇯🇵 JP
Emma WilsonHead of Salesemma@monzo.com🇬🇧 GB
Carlos VargasVP Revenuec.vargas@rappi.com🇲🇽 MX
Sophie MüllerDirector Salessophie@n26.com🇩🇪 DE
James O'BrienChief of Staffjames@intercom.com🇮🇪 IE
Aisha KhanVP Salesaisha@razorpay.com🇮🇳 IN
175,432,891 rows
Verified · 200+ countries
verified
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FAQ

Frequently asked questions about Legacy Marketing

What is Legacy Marketing's revenue?add
Legacy Marketing's estimated annual revenue is in the $250M–$500M range. The agency is privately held and does not publicly disclose precise financials. Revenue is driven by experiential campaign retainers, event production fees, and strategic planning engagements across North America.
How many employees does Legacy Marketing have?add
Legacy Marketing has approximately 310 employees as of 2026. The team spans creative, strategy, account management, event production, and analytics, operating primarily from the Chicago West Loop headquarters with expanded West Coast presence via the Mirrored Media acquisition.
Where is Legacy Marketing headquartered?add
Legacy Marketing is headquartered at 640 North LaSalle Drive, Chicago, Illinois 60654, United States. The agency operates primarily across the USA and Canada, with West Coast capabilities added following its acquisition of Mirrored Media.
What services does Legacy Marketing offer?add
Legacy Marketing offers experiential marketing campaigns, brand activations, mobile tours, pop-up environments, guerrilla marketing, trade show marketing, music festival activations, sponsorship activations, digital integration, creative development, strategic planning, and field marketing. The agency focuses on delivering measurable brand affinity and audience engagement results.
When was Legacy Marketing founded?add
Legacy Marketing was founded in 2003 in Chicago, Illinois. Over more than 20 years the agency has grown into one of North America's leading independent experiential marketing firms, working with major consumer and B2B brands across the USA and Canada.
Who are Legacy Marketing's main competitors?add
Legacy Marketing's main competitors include Jack Morton Worldwide, George P. Johnson Experience Marketing, Momentum Worldwide, Freeman, Sparks, and other full-service experiential and event marketing agencies operating across North America and globally.
People Also Viewed

Similar companies to Legacy Marketing

Experiential marketing agencies and event marketing firms with comparable scale or service offerings:

Jack Morton Worldwide
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George P. Johnson
Auburn Hills, MI · ~700 employees
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Momentum Worldwide
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Freeman
Dallas, TX · ~7,000 employees
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Sparks
Philadelphia · ~200 employees
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Droga5
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Data and sources

All figures on this page are compiled from public filings, press releases, LinkedIn data, and the Happierleads proprietary database (over 175M verified B2B contacts and 1.6M companies). Revenue figures are estimates based on industry data and company size signals. Last updated July 5, 2026. Are you a Legacy Marketing executive and want to update this data? Contact us.