How Leads.io built a 310-person European lead generation agency across 10 countries

A European pay-per-lead agency built on proprietary marketing technology

Leads.io is a lead generation agency based in Hoorn, Netherlands, specialising in delivering high-quality leads to businesses across various markets. Founded by Tim Roemer, who has extensive experience in digital lead generation, the company operates on a pay-per-lead model that prioritises transparency and efficient customer acquisition. With a team operating across 10 countries, Leads.io is recognised as one of Europe's leading agencies in this field.

The agency offers a range of services including campaign strategy, content creation, media buying, and lead delivery. Its proprietary technology platform provides real-time insights and optimises campaigns through a dedicated "Partner Portal." The platform supports brand-specific campaigns and facilitates access to high-intent consumers in sectors like health and home services. With no setup fees or long-term subscriptions, Leads.io's approach lets clients focus on their core business while the agency manages the lead generation process.

Tools and technologies Leads.io uses

Based on public job postings, observed integrations, and infrastructure signals, Leads.io's stack spans these categories:

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Data and sources