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Kit (formerly ConvertKit): a 110-person email marketing platform built for creators since 2013

Kit helps serious creators craft epic emails, create powerful automations, and manage their audience all in a simple, intuitive platform. Built for content creators, bloggers, podcasters and YouTubers — formerly known as ConvertKit.

Updated June 30, 2026
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110
Employees
2013
Founded
$10–50M
Est. Revenue
$3.32M
Total Raised
🇬🇧
United Kingdom
Company Overview

What Kit (formerly ConvertKit) does

Kit — previously known as ConvertKit — helps serious creators craft epic emails, create powerful automations, and manage their audience all in a simple, intuitive platform. The product is positioned squarely at the creator economy: independent bloggers, podcasters, YouTubers, online-course teachers and coaches who want to turn their audiences into a sustainable, passion-driven business.

Founded in 2013, Kit sits in the Marketing and Advertising industry and operates inside the broader Consumer Discretionary sector. Today the company is a remote-first business with approximately 110 employees and an estimated annual revenue in the $10M–$50M range.

Email Marketing Marketing Automation Segmentation Landing Pages Digital Products Monetization Creator Economy Audience Engagement E-commerce Community Building Integrations Content Creators Bloggers Podcasters YouTubers Online Courses Subscriber Management Visual Automation Customizable Forms High Deliverability

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IP 54.18.224.92 · London, UK · ✓ Resolved
Identifying visitor
Acme Corp ✓ Verified
SaaS · 210 employees · Series B
Fit 92
Tech
Hubspot
Pages
Pricing · Docs
Intent
High
Headquarters

Kit is listed in Boldon Colliery, England

Kit's address of record is in Boldon Colliery, England, United Kingdom. In practice the business runs as a fully distributed, remote-first organisation — the team works from across the world rather than from a single office — which is reflected in the technology stack and the way the product is built for an equally global audience of creators.

Funding

Kit (formerly ConvertKit) has raised $3.32M in total funding

Kit has stayed deliberately capital-light for a company in the email-marketing category, raising a total of approximately $3.32M to fund product development, infrastructure, and team growth. The relatively small funding total compared to revenue is consistent with the company's bootstrapped-style, profitability-first reputation in the creator-economy space.

$3.32M
Total Funding Raised
Combined with an estimated annual revenue of $10M–$50M, this puts Kit firmly in the category of a capital-efficient SaaS business serving the creator economy.
Tech Stack

Tools and technologies Kit uses

Based on publicly observable integrations, front-end fingerprints, and job listings, Kit's stack spans hosting and infrastructure, front-end frameworks, marketing automation, sales tooling, and experimentation:

cloud CloudFlare Hosting dns Cloudflare DNS code Create React App groups Facebook Custom Audiences login Facebook Login (Connect) widgets Facebook Widget mail Gmail apps Google Apps text_fields Google Font API campaign Hubspot sensors IoT smartphone Mobile Friendly home_work Remote code Ruby On Rails cloud Salesforce analytics Segment.io forward_to_inbox Sendgrid monitor_heart StatusPage IO science Visual Website Optimizer code VueJS web Webflow
3rd-Party Intent Data

See which companies are researching email marketing & creator tools right now

Happierleads ingests 3rd-party intent signals from across the web — content consumption, software-comparison searches, review-site activity, and topic surges — to surface companies actively in-market for email marketing platforms, creator-economy tooling, and marketing automation like Kit. Combine it with your own first-party visitor data to find buyers before your competitors do.

Acme Creator Studio
Digital Media · 240 employees · USA
Hot · 93
ConvertKit alternativesEmail automationCreator monetization
Beacon Podcasts
Media · 110 employees · UK
Warm · 77
Landing pages for creatorsAudience segmentation
Cypress Course Co
Online Education · 480 employees · Germany
Warm · 72
Online course monetizationKit vs Mailchimp
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Decision-Makers

Key decision-makers at Kit (formerly ConvertKit)

Verified contact data for senior decision-makers at Kit across Product, Marketing, Engineering, Sales, and Customer Success. Unlock full names, emails, and direct dials with a free Happierleads account.

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Chief Executive Officer
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VP of Marketing
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VP of Product
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Head of Creator Success
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Director of Engineering
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Head of Partnerships
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Download the full database of 175M B2B contacts

Every contact for Kit — and every other company on Earth — in one CSV. Free updates for life.

download Download 175M contacts
contacts.csv 175.4M rows · 8.4 GB
NameTitleEmailCountry
Sarah ChenVP Saless.chen@stripe.com🇺🇸 US
Michael DavidsonHead of Growthm.d@notion.so🇺🇸 US
Priya PatelCMOpriya@figma.com🇺🇸 US
Lars EriksenVP Marketinglars@spotify.com🇸🇪 SE
Akira TanakaCROakira@mercari.com🇯🇵 JP
Emma WilsonHead of Salesemma@monzo.com🇬🇧 GB
Carlos VargasVP Revenuec.vargas@rappi.com🇲🇽 MX
Sophie MüllerDirector Salessophie@n26.com🇩🇪 DE
James O'BrienChief of Staffjames@intercom.com🇮🇪 IE
Aisha KhanVP Salesaisha@razorpay.com🇮🇳 IN
Sarah ChenVP Saless.chen@stripe.com🇺🇸 US
Michael DavidsonHead of Growthm.d@notion.so🇺🇸 US
Priya PatelCMOpriya@figma.com🇺🇸 US
Lars EriksenVP Marketinglars@spotify.com🇸🇪 SE
Akira TanakaCROakira@mercari.com🇯🇵 JP
Emma WilsonHead of Salesemma@monzo.com🇬🇧 GB
Carlos VargasVP Revenuec.vargas@rappi.com🇲🇽 MX
Sophie MüllerDirector Salessophie@n26.com🇩🇪 DE
James O'BrienChief of Staffjames@intercom.com🇮🇪 IE
Aisha KhanVP Salesaisha@razorpay.com🇮🇳 IN
175,432,891 rows
Verified · 200+ countries
verified
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FAQ

Frequently asked questions about Kit (formerly ConvertKit)

What does Kit (formerly ConvertKit) do?add
Kit helps serious creators craft epic emails, create powerful automations, and manage their audience all in a simple, intuitive platform. The product is built specifically for content creators, bloggers, podcasters, YouTubers, online-course teachers, and coaches who want to grow and monetise their audience.
When was Kit founded and what was it called before?add
Kit was founded in 2013 and was previously known as ConvertKit. The company rebranded to Kit while continuing to serve the same creator-economy audience with email marketing, automation, segmentation, landing pages, and audience-monetization tools.
How many employees does Kit have?add
Kit has approximately 110 employees as of 2026, with a reported headcount range of 100–1,000 on LinkedIn. The team operates remote-first.
How much funding has Kit raised?add
Kit (formerly ConvertKit) has raised approximately $3.32M in total funding — a deliberately small amount relative to its revenue, reflecting its capital-efficient, profitability-first reputation.
What is Kit's estimated annual revenue?add
Kit's estimated annual revenue is in the $10M–$50M range.
Where is Kit headquartered?add
Kit is listed at Boldon Colliery, England, United Kingdom, and operates as a fully distributed, remote-first company with team members across multiple countries.

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Data and sources

All figures on this page are compiled from public filings, LinkedIn data (company/kit.com), the Kit corporate website at kit.com, and the Happierleads proprietary database (over 175M verified B2B contacts and 1.6M companies). Last updated June 30, 2026. Are you a Kit executive and want to update this data? Contact us.