INVIDI Technologies: $132M raised, 200 employees, revolutionizing addressable TV advertising since 2003
INVIDI Technologies is a Princeton, NJ-based ad tech company whose patented software enables cable, satellite, and streaming operators to deliver household-level targeted advertising across premium video — with the precision of online retail, without compromising viewer privacy.
INVIDI's patented software brings digital-precision targeting to television advertising
Founded in 2003, INVIDI Technologies set out to prove that television advertising could be as precise as online retargeting — without the privacy trade-offs. Over two decades, the company built a suite of patented advanced advertising tools enabling operators to selectively target TV viewers at the household level, maximizing advertising effectiveness and eliminating wasted impressions inherent in traditional broadcast buys.
INVIDI's technology powers addressable advertising for multi-system operators (MSOs), satellite distributors, vMVPDs, broadcasters, and premium streaming publishers. By uniting distributors, programmers, and data providers, the platform ensures advertisers reach the right audiences whenever, wherever, and however they are watching — whether on a set-top box, connected TV, or mobile device.
The company is headquartered at 202 Carnegie Center, Princeton, New Jersey and has raised $132.25M in total funding since inception. INVIDI operates across the US and internationally, serving some of the largest names in cable, satellite, and streaming.
Three products that power addressable TV advertising at scale
INVIDI's platform is built around three complementary solutions that address every participant in the premium video supply chain — from programmer to distributor to broadcaster:
Enables programmers to seamlessly deliver addressable advertising across a broad range of premium video distributor footprints — turning national inventory into precisely targeted household-level impressions.
A cross-platform solution enabling distributors and programmers to deliver addressable advertising consistently across their entire footprint — wherever the viewer is watching, on any device or screen.
A sell-side solution enabling broadcasters and premium publishers to serve ads and access programmatic capabilities across multiple media types — unlocking the maximum value of premium video inventory.
Tools and technologies INVIDI Technologies uses
Based on job postings, public integrations, and observed infrastructure, INVIDI's stack spans these categories:
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Key decision-makers at INVIDI Technologies
Verified contact data for senior decision-makers across Engineering, Sales, Marketing, and Operations at INVIDI Technologies.
Download the full database of 175M B2B contacts
Every contact for INVIDI Technologies — and every other company on Earth — in one CSV. Free updates for life.
download Download 175M contacts| Name | Title | Country |
|---|
| Sarah Chen | VP Sales | s.chen@stripe.com | 🇺🇸 US |
| Michael Davidson | Head of Growth | m.d@notion.so | 🇺🇸 US |
| Priya Patel | CMO | priya@figma.com | 🇺🇸 US |
| Lars Eriksen | VP Marketing | lars@spotify.com | 🇸🇪 SE |
| Akira Tanaka | CRO | akira@mercari.com | 🇯🇵 JP |
| Emma Wilson | Head of Sales | emma@monzo.com | 🇬🇧 GB |
| Carlos Vargas | VP Revenue | c.vargas@rappi.com | 🇲🇽 MX |
| Sophie Müller | Director Sales | sophie@n26.com | 🇩🇪 DE |
| James O'Brien | Chief of Staff | james@intercom.com | 🇮🇪 IE |
| Aisha Khan | VP Sales | aisha@razorpay.com | 🇮🇳 IN |
| Sarah Chen | VP Sales | s.chen@stripe.com | 🇺🇸 US |
| Michael Davidson | Head of Growth | m.d@notion.so | 🇺🇸 US |
| Priya Patel | CMO | priya@figma.com | 🇺🇸 US |
| Lars Eriksen | VP Marketing | lars@spotify.com | 🇸🇪 SE |
| Akira Tanaka | CRO | akira@mercari.com | 🇯🇵 JP |
| Emma Wilson | Head of Sales | emma@monzo.com | 🇬🇧 GB |
| Carlos Vargas | VP Revenue | c.vargas@rappi.com | 🇲🇽 MX |
| Sophie Müller | Director Sales | sophie@n26.com | 🇩🇪 DE |
| James O'Brien | Chief of Staff | james@intercom.com | 🇮🇪 IE |
| Aisha Khan | VP Sales | aisha@razorpay.com | 🇮🇳 IN |
Frequently asked questions about INVIDI Technologies
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