Inside Equativ — the Paris-based advertising platform for advertisers, publishers and retailers

Equativ is an end-to-end advertising platform for the buy and sell side

Equativ describes itself as a global end-to-end media advertising platform. It brings together ad technology, consumer research and data intelligence so advertisers, publishers and retailers can plan, buy, sell and measure media across channels.

The company was known as Smart AdServer until June 2022, when it rebranded as Equativ after acquiring DynAdmic and LiquidM and consolidating them under one brand. It is headquartered in Paris.

For publishers, Equativ offers a supply-side platform for monetization; for advertisers and agencies it offers curation through Maestro by Equativ, AI-driven campaign planning and creative ad enhancements; for retailers it offers on-site and off-site retail media solutions.

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