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Carat: The world's #1 global media agency with ~$1B in estimated annual revenue and 1,911 employees in 2026

Carat is the world's first media agency and consistently ranked the #1 media agency globally. A dentsu company, Carat connects brands with people through powerful media experiences across 100+ countries — combining the speed of technology with the art of empathy.

Updated July 4, 2026
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~$1B
Est. Annual Revenue
1,911
Employees
100+
Countries
#1
Global Media Agency
2002
Founded
About Carat

Carat generates ~$1B in annual revenue as the world's #1 ranked media agency

Carat is the world's first media agency, founded in 1968, and is privileged to work with some of today's most storied and innovative brands. As a dentsu company, Carat delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful, engaging media experiences.

Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. Its estimated annual revenue stands at approximately $1 billion, reflecting its scale across media planning, media buying, digital activation, consumer insights, and integrated communications.

Carat defines media as the new frontier of modern business — combining the speed of technology with the art of empathy. By designing for people first, Carat pioneers media strategies that build modern businesses by getting brands closer to the people who matter most.

~$1B
Estimated Annual Revenue
100+
Countries of Operation
12,000+
Global Network Experts
#1
Forrester-Ranked Media Agency

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IP 54.18.224.92 · London, UK · ✓ Resolved
Identifying visitor
Acme Corp ✓ Verified
SaaS · 210 employees · Series B
Fit 92
Tech
Hubspot
Pages
Pricing · Docs
Intent
High
Tech Stack

Tools and technologies Carat uses

Based on observed integrations and public data, Carat's technology stack spans analytics, marketing automation, productivity, and enterprise software:

analytics Google Analytics code Google Tag Manager mail MailChimp business_center Microsoft Office 365 security Mimecast smartphone Mobile Friendly privacy_tip OneTrust mail Outlook campaign Pardot video_camera_front Vimeo code VueJS public WordPress.org people Workday Recruit play_circle YouTube
3rd-Party Intent Data

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Happierleads ingests 3rd-party intent signals from across the web — content consumption, software-comparison searches, review-site activity, and topic surges — to surface companies actively in-market for media agency services like Carat's. Combine it with your own first-party visitor data to find buyers before your competitors do.

Apex Retail Group
Retail · 3,200 employees · USA
Hot · 91
Media agency comparisonProgrammatic advertisingCarat alternatives
Brandline Europe
Consumer Goods · 1,800 employees · Germany
Warm · 76
Global media planningMedia buying agencies
Clearwater Finance
Financial Services · 950 employees · UK
Warm · 68
Consumer insightsIntegrated communications
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Decision-Makers

Key decision-makers at Carat

Verified contact data for senior decision-makers across Strategy, Client Services, Digital, and Operations at Carat worldwide.

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Alexander Whitmore
Global CEO
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Catherine Laurent
Chief Strategy Officer
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James Okonkwo
Global Head of Digital
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Priya Anand
VP, Client Services
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Thomas Bergmann
Head of Data & Analytics
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Sofia Marchetti
Director, Media Planning
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Every contact for Carat — and every other company on Earth — in one CSV. Free updates for life.

download Download 175M contacts
contacts.csv 175.4M rows · 8.4 GB
NameTitleEmailCountry
Sarah ChenVP Saless.chen@stripe.com🇺🇸 US
Michael DavidsonHead of Growthm.d@groupm.com🇬🇧 GB
Priya PatelCMOpriya@unilever.com🇬🇧 GB
Lars EriksenVP Marketinglars@maersk.com🇩🇰 DK
Akira TanakaCROakira@dentsu.com🇯🇵 JP
Emma WilsonHead of Mediaemma@publicis.com🇫🇷 FR
Carlos VargasVP Revenuec.vargas@havas.com🇲🇽 MX
Sophie MüllerDirector Mediasophie@mindshare.com🇩🇪 DE
James O'BrienChief of Staffjames@wpp.com🇮🇪 IE
Aisha KhanVP Strategyaisha@omd.com🇮🇳 IN
Sarah ChenVP Saless.chen@stripe.com🇺🇸 US
Michael DavidsonHead of Growthm.d@groupm.com🇬🇧 GB
Priya PatelCMOpriya@unilever.com🇬🇧 GB
Lars EriksenVP Marketinglars@maersk.com🇩🇰 DK
Akira TanakaCROakira@dentsu.com🇯🇵 JP
Emma WilsonHead of Mediaemma@publicis.com🇫🇷 FR
Carlos VargasVP Revenuec.vargas@havas.com🇲🇽 MX
Sophie MüllerDirector Mediasophie@mindshare.com🇩🇪 DE
James O'BrienChief of Staffjames@wpp.com🇮🇪 IE
Aisha KhanVP Strategyaisha@omd.com🇮🇳 IN
175,432,891 rows
Verified · 200+ countries
verified
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FAQ

Frequently asked questions about Carat

What is Carat's annual revenue?add
Carat's estimated annual revenue is approximately $1 billion, based on available market data. As part of the dentsu group and consistently ranked the #1 global media agency by Forrester, Carat operates at significant scale across media planning, buying, and digital activation in 100+ countries.
What does Carat do?add
Carat is the world's first media agency, specialising in media planning, media buying, digital activation, data and analytics, consumer insights, social, mobile, search, sponsorship, experiential, broadcast, and integrated communications. Carat designs media experiences that connect people and brands — helping modern businesses grow by getting closer to the people who matter.
How many employees does Carat have?add
Carat has approximately 1,911 employees directly, with more than 12,000 experts across its broader global network in more than 100 countries as part of the dentsu group. The London headquarters at 20 Triton Street, NW1 3BF serves as the global hub.
Where is Carat headquartered?add
Carat is headquartered at 20 Triton Street, London, NW1 3BF, England, United Kingdom. Established as the world's first media agency in 1968, Carat has grown into a truly global network present in more than 100 countries.
Who owns Carat?add
Carat is owned by dentsu, one of the world's largest advertising and media conglomerates, headquartered in Tokyo, Japan. Within the dentsu network, Carat operates as a flagship media agency brand alongside Dentsu X and iProspect.
Who are Carat's main competitors?add
Carat's main competitors include GroupM (WPP), Publicis Media, IPG Mediabrands, Havas Media, Mindshare, OMD Worldwide, and MediaCom. All are major global media agency networks competing for the same enterprise brand clients across media planning, buying, and digital activation.
People Also Viewed

Similar companies to Carat

Global media agency networks and marketing services companies with comparable scale or competitive positioning:

GroupM
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Publicis Media
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IPG Mediabrands
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OMD Worldwide
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This morning's qualified visitors

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3rd visit · enterprise · USA

Data and sources

All figures on this page are compiled from public filings, press releases, LinkedIn data, Forrester research, industry reports, and the Happierleads proprietary database (over 175M verified B2B contacts and 1.6M companies). Revenue figures represent estimates based on available market data. Last updated July 4, 2026. Are you a Carat executive and want to update this data? Contact us.