How Brambles (CHEP) became the invisible backbone of the global supply chain with 12,000+ employees across 60 countries

Brambles moves more goods to more people, in more places than any other organisation on earth

Under the CHEP brand, Brambles helps the world's largest companies transport goods more efficiently, sustainably, and safely. Its pallets, crates, and containers form the invisible backbone of the global supply chain — trusted by leading brands in fast-moving consumer goods, fresh produce, beverage, retail, and general manufacturing.

As pioneers of the sharing economy, Brambles created one of the world's most sustainable logistics businesses through the share and reuse of its platforms under a model known as 'pooling'. Instead of each manufacturer owning its own pallets, CHEP's circular model means platforms are shared across thousands of customers, reducing waste and carbon emissions at scale.

The Group operates approximately 360 million pallets, crates, and containers through a network of more than 750 service centres spanning roughly 60 countries. Its largest operations are in North America and Western Europe, where it serves virtually every major supermarket chain and consumer goods manufacturer.

See which companies are researching Brambles and supply-chain logistics right now

Happierleads ingests 3rd-party intent signals from across the web — content consumption, software-comparison searches, review-site activity, and topic surges — to surface companies actively in-market for supply-chain and logistics solutions. Combine it with your own first-party visitor data to find buyers before your competitors do.

Data and sources