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domain Company Profile

BetMakers — tote and fixed-odds racing technology for betting operators

BetMakers Technology Group (ASX:BET) provides tote and fixed-odds racing betting technology, data and platforms for operators.

Updated September 25, 2026
Wagering tech
Industry
Australia
Location
8
Products & services
About BetMakers

What BetMakers does

BetMakers Technology Group delivers technology for tote and fixed-odds betting on racing. It supplies betting systems, data and analytics, trading tools and platforms to betting operators and racing bodies.

Its tote products include GTX Tote, GTX Digital, RaceBook+ and Quantum. On the fixed-odds side it offers pricing, data, front-end tools and risk management, alongside digital and retail betting platforms, racebooks and on-course kiosks. Global Tote is a separate brand for international tote wagering.

BetMakers is listed on the Australian Securities Exchange under the ticker BET.

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IP 54.18.224.92 · London, UK · ✓ Resolved
Identifying visitor
Acme Corp ✓ Verified
SaaS · 210 employees · Series B
Fit 92
Tech
Hubspot
Pages
Pricing · Docs
Intent
High
Products & Services

What BetMakers offers

Products, services and focus areas listed on betmakers.com:

GTX Tote GTX Digital RaceBook+ Quantum Fixed odds services Racing data & informatics Global Tote Retail betting platforms
Tech Stack

Website technologies detected on betmakers.com

Signals found in the public HTML of BetMakers's homepage when this page was last updated:

code Next.js analytics Google Analytics
For teams selling into wagering and gaming technology

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Typical match rates are 40 to 60% of website traffic, varying with the traffic mix. Visitors are identified at person level in 174 countries; EU/EEA visitors are identified at company level for privacy law. Pair it with time-on-page data (here is how to read it) to prioritise the accounts that are really evaluating you.

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Decision-Makers

Roles to reach at BetMakers

Typical buying roles at an organisation like BetMakers. Sign up to see who from your target accounts is actually visiting your website.

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Chief Executive Officer
Executive · BetMakers
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Chief Commercial Officer
Sales · BetMakers
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Chief Technology Officer
Engineering · BetMakers
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Head of Trading
Trading · BetMakers
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Head of Product
Product · BetMakers
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Head of Partnerships
Business Development · BetMakers
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FAQ

Frequently asked questions about BetMakers

What does BetMakers do?add
BetMakers provides tote and fixed-odds betting technology for racing, including betting systems, data and analytics, trading tools and retail and digital platforms for operators.
Is BetMakers publicly listed?add
Yes. BetMakers Technology Group is listed on the Australian Securities Exchange as ASX:BET.
What are BetMakers' main products?add
GTX Tote, GTX Digital, RaceBook+, Quantum, fixed-odds services, racing data tools and the Global Tote brand.
How can I see if companies like BetMakers visit my website?add
Install the Happierleads pixel on your site. It identifies the people visiting your website (name, work email, phone and LinkedIn, plus their company) for 40 to 60% of traffic depending on the traffic mix, and shows you only the visitors that match your ideal customer profile. There is a 7-day free trial with no credit card.

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This morning's qualified visitors

Live
Identified
86 + 18%
ICP match
52 + 24%
N
Northwind Co. just visited /pricing
3rd visit · enterprise · USA

Data and sources

Company information on this page is taken from the public website betmakers.com. Last updated September 25, 2026. Represent BetMakers and want to update this profile? Contact us.