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How ASUS built a 17,000 person global computer hardware leader since 1989

ASUS is a multinational computer hardware and consumer electronics company based in Taipei, Taiwan. Founded in 1989 by former Acer engineers, ASUS is recognised worldwide for ROG gaming laptops, motherboards, monitors, routers, ZenFone smartphones, and innovations across VR/AR, IoT, and robotics.

Updated June 16, 2026
17K
Employees
1989
Founded
#360
Alexa Global Rank
Taiwan
Headquarters
About ASUS

Inside ASUS — a global computer hardware and consumer electronics leader

ASUS is a multinational computer hardware and consumer electronics company based in Taiwan, founded in 1989 by former Acer engineers. The company's name is inspired by Pegasus, symbolizing wisdom and knowledge. ASUS is known for its innovative technologies and high-quality products, including motherboards, personal computers, monitors, graphics cards, routers, and smartphones.

ASUS offers a variety of services, including research and development, customer support, and consulting. The company has a strong focus on designing and building next-generation smart technologies. Its product lineup features popular items like the ROG gaming laptops, high-quality monitors, and the ZenFone smartphone series. ASUS is also involved in virtual and augmented reality, IoT devices, and robotics, showcasing its commitment to advancing technology. The brand is recognized globally and has received numerous awards for its contributions to the industry.

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IP 54.18.224.92 · London, UK · ✓ Resolved
Identifying visitor
Acme Corp ✓ Verified
SaaS · 210 employees · Series B
Fit 92
Tech
Hubspot
Pages
Pricing · Docs
Intent
High
Product Portfolio

Categories ASUS designs, manufactures, and ships globally

From PC components to gaming hardware, smart devices, and emerging tech — ASUS operates across these product and technology categories:

Notebooks Laptops Motherboards Tablets Netbooks Desktops Servers Mobile phones Smartphones Smartwatches Wearables Monitors LCD Routers Networks Wireless devices Graphics cards Gaming computers Gaming hardware Peripherals Accessories Robot Robotics VR and AR devices Smart home devices IoT solutions AI technology Networking equipment Consumer electronics PC components
Tech Stack

Tools and technologies ASUS uses

Based on public job postings, observed integrations, and the technologies detected across ASUS web properties:

code ASP.NET code React Redux code VueJS code JQuery 2.1.1 code Bootstrap Framework storage Drupal storage Magento Enterprise storage Magento 2 Enterprise storage Shopify Unlimited cloud Route 53 cloud Nginx security F5 BIG-IP security reCAPTCHA security OneTrust analytics Google Analytics analytics Adobe Marketing Cloud analytics Google Tag Manager speed SOASTA smart_phone Mobile Friendly font_download Google Font API map Google Maps android Google Play share AddThis share Google Plus thumb_up Facebook Widget login Facebook Login (Connect) ads_click Facebook Conversion Tracking play_circle YouTube payments PayPal Credit support_agent Zendesk work Workable cloud_sync Salesforce mail Microsoft Office 365 mail Outlook
3rd-Party Intent Data

See which companies are researching ASUS right now

Happierleads ingests 3rd-party intent signals from across the web — content consumption, hardware-comparison searches, review-site activity, and topic surges — to surface companies actively in-market for brands like ASUS. Combine it with your own first-party visitor data to find buyers before your competitors do.

Acme Corp
SaaS · 800 employees · USA
Hot · 94
ROG gaming laptopsASUS motherboardsGraphics cards
Beacon Health
Healthcare · 2,400 employees · UK
Warm · 78
Workstation monitorsPC components
Cypress Logistics
Logistics · 1,200 employees · Germany
Warm · 71
Routers and networkingASUS vs Acer
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Decision-Makers

Key decision-makers at ASUS

Verified contact data for senior decision-makers across Sales, Marketing, Engineering, Product, and Operations at ASUS — unlocked with any Happierleads plan.

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Patricia Lin
VP of Global Sales
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Daniel Cheng
Head of Engineering
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Michelle Wu
VP of Marketing
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Kevin Huang
Director of Product
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Rebecca Tsai
Director of Customer Success
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Jonathan Lee
Head of Channel Partnerships
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Every contact for ASUS — and every other company on Earth — in one CSV. Free updates for life.

download Download 175M contacts
contacts.csv 175.4M rows · 8.4 GB
NameTitleEmailCountry
Sarah ChenVP Saless.chen@stripe.com🇺🇸 US
Patricia LinVP Global Salesp.lin@asus.com🇹🇼 TW
Priya PatelCMOpriya@figma.com🇺🇸 US
Lars EriksenVP Marketinglars@spotify.com🇸🇪 SE
Akira TanakaCROakira@mercari.com🇯🇵 JP
Emma WilsonHead of Salesemma@monzo.com🇬🇧 GB
Carlos VargasVP Revenuec.vargas@rappi.com🇲🇽 MX
Sophie MüllerDirector Salessophie@n26.com🇩🇪 DE
James O'BrienChief of Staffjames@intercom.com🇮🇪 IE
Aisha KhanVP Salesaisha@razorpay.com🇮🇳 IN
Sarah ChenVP Saless.chen@stripe.com🇺🇸 US
Patricia LinVP Global Salesp.lin@asus.com🇹🇼 TW
Priya PatelCMOpriya@figma.com🇺🇸 US
Lars EriksenVP Marketinglars@spotify.com🇸🇪 SE
Akira TanakaCROakira@mercari.com🇯🇵 JP
Emma WilsonHead of Salesemma@monzo.com🇬🇧 GB
Carlos VargasVP Revenuec.vargas@rappi.com🇲🇽 MX
Sophie MüllerDirector Salessophie@n26.com🇩🇪 DE
James O'BrienChief of Staffjames@intercom.com🇮🇪 IE
Aisha KhanVP Salesaisha@razorpay.com🇮🇳 IN
175,432,891 rows
Verified · 200+ countries
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FAQ

Frequently asked questions about ASUS

When was ASUS founded?add
ASUS was founded in 1989 in Taiwan by former Acer engineers. The company's name is inspired by Pegasus — a symbol of wisdom and knowledge.
Where is ASUS headquartered?add
ASUS is headquartered at 15 Lide Road, Taipei City, Taiwan (postal code 112).
How many employees does ASUS have?add
ASUS has approximately 17,000 employees worldwide.
What does ASUS make?add
ASUS designs and manufactures computer hardware and consumer electronics, including motherboards, personal computers, monitors, graphics cards, routers, and smartphones. Its product lineup includes ROG gaming laptops, high-quality monitors, and the ZenFone smartphone series. ASUS is also involved in virtual and augmented reality, IoT devices, and robotics.
Who are ASUS's main competitors?add
ASUS's main competitors in computer hardware and consumer electronics include Acer, Lenovo, Dell, HP, MSI, Razer, and Gigabyte.
What industry is ASUS in?add
ASUS operates in the Computer Hardware industry, within the Information Technology sector.

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This morning's qualified visitors

Live
Identified
86 + 18%
ICP match
52 + 24%
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Northwind Co. just visited /pricing
3rd visit · enterprise · USA

Data and sources

All figures on this page are compiled from public filings, press releases, LinkedIn data, ASUS public communications, and the Happierleads proprietary database (over 175M verified B2B contacts and 1.6M companies). Last updated June 16, 2026. Are you an ASUS executive and want to update this data? Contact us.