Inside Advolve.ai — AI for performance marketing, now part of iFood
Advolve builds artificial intelligence for performance marketing and advertising, with technology that generates and optimizes creative assets for ad campaigns. iFood, the Prosus-owned food delivery platform, announced its acquisition of Advolve in November 2025.
Advolve.ai automates ad creative and optimisation with AI
Advolve specialises in artificial intelligence for performance marketing and advertising. Its technology generates and optimises creative assets for ad campaigns, aiming to automate much of the digital advertising workflow.
The company was founded in Brazil by João Sobreira, João Paulo Martins and Djany Veiga. Prosus Ventures invested in February 2025 and connected Advolve with iFood for pilots, and iFood announced the acquisition of Advolve on November 13, 2025, with the Advolve team staying on to support iFood's ads business.
What Advolve.ai offers
Advolve's technology focuses on the performance-advertising workflow:
How to reach buyers at companies like Advolve.ai
AdTech and marketing-AI teams like Advolve buy data infrastructure, cloud and creative tooling, and they also sell to brands and marketplaces whose marketers compare vendors online. Knowing which brands and agencies are reading your product and pricing pages lets you start the conversation while they are still evaluating.
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