🌍 New Feature

We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and more!

Learn more

HappierLeads Features: Complete Platform Overview

Written by
Bradley Moore
Published on
January 16, 2026
Table of contents

See the exact people visiting your website and Follow up with them.

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HappierLeads offers comprehensive website visitor identification with features designed to help you convert anonymous traffic into qualified leads.

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Core Features

Personal-Level Identification

Go beyond company identification to reveal individual contacts visiting your site - names, titles, and contact information.

Real-Time Alerts

Get instant notifications via Slack or email when valuable prospects visit. Never miss a hot lead.

Complete Contact Data

Receive email addresses, phone numbers, and LinkedIn profiles for identified visitors - everything you need to reach out.

Tracking Features

  • Page tracking: See which pages visitors viewed
  • Visit history: Track return visits over time
  • Session data: Time spent and engagement level
  • Source tracking: Know how they found you

Integration Options

  • Slack notifications
  • Email alerts
  • CRM integrations (Salesforce, HubSpot, Pipedrive)
  • Webhook support for custom integrations
  • Zapier compatibility

Filtering and Customization

  • Filter by company size
  • Alert on specific pages
  • Target account lists
  • Industry filtering

Explore All Features

Start your free trial and explore all HappierLeads features with your own website traffic.

faqs

Website Identification FAQs

Does Happierleads have a Free trial?

We show you who is visiting your website for free for 30 days. If you’d like to keep using it afterward—and export a CSV or send emails via our built-in Email Automation app or your CRM—the cost is $99/month.

What is Happierleads?

HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.

Who typically uses Happierleads?

Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.

How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?

Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.

Why is Happierleads ranked number #1 for data quality on G2 and Capterra?

Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.

What about U.S. state privacy laws, like the California CCPA and CPRA?

If you are compliant with these state-level regulations, the use of our product will not change that compliance status. We can now identify exact visitors in 173+ countries including the US, Canada, Australia, and many more. For GDPR-restricted countries (primarily EU member states), we use reverse IP lookup which only provides company information to adhere with GDPR requirements.