If you are comparing Clearbit and ZoomInfo in 2026, there is a fact that most comparison articles still have not caught up with: you cannot buy Clearbit as a standalone product any more. Clearbit's own help centre states it plainly — "We're no longer offering new standalone Clearbit subscriptions" — and points prospective buyers to HubSpot instead.
That single fact reshapes the entire comparison. This is not a question of which tool has better data or a friendlier price. It is a question of whether one of the two options is even available to you, and what you actually get if you go looking for it. Below is what happened, what survived, and how the two products genuinely compare for a B2B team evaluating them today.
What actually happened to Clearbit
HubSpot acquired Clearbit in December 2023. What followed was a fairly typical acquisition-by-absorption, carried out in stages over about two years:
- 30 April 2025 — the free Clearbit Platform, the Weekly Visitor Report, Clearbit Connect, the TAM Calculator and the free Slack integration were all discontinued.
- June 2025 — Breeze Intelligence credits (the HubSpot-branded successor introduced at INBOUND 2024) were converted into generic HubSpot Credits.
- 8 December 2025 — the free Logo API, which a large number of developers had quietly built into their products, was shut down.
- Ongoing — new standalone subscriptions are closed. Existing accounts continue and can add seats; the Reveal, Enrichment and Person APIs still run for those customers, with no sunset announced.
Worth noting for anyone searching for the replacement: the "Breeze Intelligence" brand has itself largely disappeared. HubSpot's pricing page for it now redirects to a generic credits article, and current HubSpot documentation describes enrichment data as coming from "HubSpot's commercial dataset, third-party providers, and publicly available information" — without naming Clearbit at all.
Related: Clearbit vs. ZoomInfo: Data Accuracy Comparison for B2B Marketing (2026)
So what are you actually comparing?
In practice, the honest 2026 framing is HubSpot's built-in enrichment and buyer intent versus ZoomInfo's GTM platform. They are not really competing for the same buyer.
HubSpot enrichment (the Clearbit successor)
- Bundled into Hub subscriptions rather than sold as a separate data product. Enrichment is available on Starter and above; the Intelligence tab requires Professional or Enterprise.
- HubSpot's documentation currently states that data enrichment does not consume HubSpot Credits. Buyer intent consumes credits only when adding net-new companies to the CRM.
- HubSpot Credits are listed at $0.010 each, sold in packs of 1,000 for $10.
- Buyer intent is company-level: HubSpot describes it as connecting anonymous web visitors to known companies' IP addresses. There is no person-level de-anonymisation.
- The obvious catch: this is only a sensible option if you are already a HubSpot customer, or willing to become one.
ZoomInfo
ZoomInfo has been through its own repositioning. It changed its Nasdaq ticker from ZI to GTM in May 2025 and now describes itself as a "Go-To-Market Intelligence Platform." If you are reading older comparisons, note that the SalesOS branding is retired — the current packages are ZoomInfo Professional, Copilot Advanced and Copilot Enterprise on the sales side, with Marketing Demand, ABM Lite and ABM Enterprise on the marketing side.
- Scale is the genuine selling point: ZoomInfo publishes figures of 500M+ professional profiles, 300M+ verified emails, 135M+ direct dials and 122M+ companies.
- Pricing is not published. ZoomInfo states it is based on features, number of licences and credit usage — seat-based plus consumption. Be sceptical of any blog quoting a specific entry price; none of those figures are verifiable.
- The company reports 1,891 customers at $100,000+ annual contract value (Q2 2026), which tells you more about the intended buyer than any quoted price would.
The part most comparisons skip: what "visitor identification" means in each
Both vendors market website visitor identification, and in both cases it is worth reading the fine print carefully, because the word "identification" is doing a lot of work.
ZoomInfo's WebSights markets "person level visitor intelligence." But ZoomInfo's own data page discloses the underlying rates: roughly 50–60% of US business traffic resolved to a company, and 15%+ of anonymous buying-group visitors identified to individuals. That is a meaningful gap between the marketing language and the disclosed performance, and it is to ZoomInfo's credit that they publish it at all — most vendors in this category do not.
HubSpot's buyer intent makes no person-level claim whatsoever. It resolves visits to companies via IP, and stops there.
This matters because company-level and person-level identification support completely different workflows. Knowing that "someone at Snowflake" visited your pricing page three times gives your SDR a company to research and a list of plausible contacts to guess between. Knowing which named person visited gives them someone to email. If your outbound motion depends on the second, a company-level tool will not get you there regardless of how large its contact database is.
Related: ZoomInfo vs Clearbit: Which Tool Delivers Better Customer Profiles? (2026)
Where each one genuinely fits
- Already on HubSpot, want enrichment without another contract: the built-in enrichment is the path of least resistance, and it is now bundled rather than billed separately. Company-level only.
- Enterprise team with budget, needs the largest contact database and direct dials: ZoomInfo is the category incumbent for a reason. Go in knowing the contract terms — auto-renewal and post-termination data rights are the two most common complaints in G2 and Capterra reviews, and ZoomInfo's own reported net revenue retention of 89% in Q2 2026 suggests renewal friction is real.
- SME that needs named people from its own website traffic: neither product is really built for this. This is the gap person-level visitor identification tools exist to fill, on flat per-seat pricing rather than credits.
A note on data decay, which applies to all three
The most consistent complaint across review sites for every contact database — ZoomInfo included — is not coverage, it is freshness. Reviewers describe cross-checking records against LinkedIn because they do not trust the data, and report bounce rates driven by contacts who changed jobs months earlier.
This is a structural problem rather than a vendor-specific failing. A database snapshot ages from the moment it is built, and B2B job mobility is high enough that a meaningful slice of any list is wrong within a quarter. The practical mitigations are the same whichever vendor you pick: verify at the point of use rather than at the point of export, check for job changes before a send, and treat any bulk list older than about 90 days as needing re-verification. Real-time LinkedIn verification exists precisely because the export-and-hope workflow does not survive contact with a real send.
The short version
Clearbit vs ZoomInfo is no longer a live comparison. Clearbit was absorbed into HubSpot, its standalone product is closed to new customers, its free tools are gone, and even its replacement brand name has been quietly retired. If you are on HubSpot, you have enrichment included. If you need the deepest contact database and have enterprise budget, ZoomInfo remains the incumbent — read the renewal terms. And if what you actually need is to know which named people are on your website right now, both of these are the wrong shape of tool for the job.
If you are evaluating this category, our ZoomInfo comparison and Clearbit comparison go deeper on the specifics.
