Clearbit vs ZoomInfo 2026: The Honest Comparison
If you are comparing Clearbit and ZoomInfo in 2026, there is a fact that most comparison articles still have not caught up with: you cannot buy Clearbit as a standalone product any more. Clearbit's own help centre states it plainly — "We're no longer offering new standalone Clearbit subscriptions" — and points prospective buyers to HubSpot instead.
That single fact reshapes the entire comparison. This is not a question of which tool has better data or a friendlier price. It is a question of whether one of the two options is even available to you, and what you actually get if you go looking for it. Below is what happened, what survived, and how the two products genuinely compare for a B2B team evaluating them today.
What actually happened to Clearbit
HubSpot acquired Clearbit in December 2023. What followed was a fairly typical acquisition-by-absorption, carried out in stages over about two years:
- 30 April 2025 — the free Clearbit Platform, the Weekly Visitor Report, Clearbit Connect, the TAM Calculator and the free Slack integration were all discontinued.
- June 2025 — Breeze Intelligence credits (the HubSpot-branded successor introduced at INBOUND 2024) were converted into generic HubSpot Credits.
- 8 December 2025 — the free Logo API, which a large number of developers had quietly built into their products, was shut down.
- Ongoing — new standalone subscriptions are closed. Existing accounts continue and can add seats; the Reveal, Enrichment and Person APIs still run for those customers, with no sunset announced.
Worth noting for anyone searching for the replacement: the "Breeze Intelligence" brand has itself largely disappeared. HubSpot's pricing page for it now redirects to a generic credits article, and current HubSpot documentation describes enrichment data as coming from "HubSpot's commercial dataset, third-party providers, and publicly available information" — without naming Clearbit at all.
So what are you actually comparing?
In practice, the honest 2026 framing is HubSpot's built-in enrichment and buyer intent versus ZoomInfo's GTM platform. They are not really competing for the same buyer.
HubSpot enrichment (the Clearbit successor)
- Bundled into Hub subscriptions rather than sold as a separate data product. Enrichment is available on Starter and above; the Intelligence tab requires Professional or Enterprise.
- HubSpot's documentation currently states that data enrichment does not consume HubSpot Credits. Buyer intent consumes credits only when adding net-new companies to the CRM.
- HubSpot Credits are listed at $0.010 each, sold in packs of 1,000 for $10.
- Buyer intent is company-level: HubSpot describes it as connecting anonymous web visitors to known companies' IP addresses. There is no person-level de-anonymisation.
- The obvious catch: this is only a sensible option if you are already a HubSpot customer, or willing to become one.
ZoomInfo
ZoomInfo has been through its own repositioning. It changed its Nasdaq ticker from ZI to GTM in May 2025 and now describes itself as a "Go-To-Market Intelligence Platform." If you are reading older comparisons, note that the SalesOS branding is retired — the current packages are ZoomInfo Professional, Copilot Advanced and Copilot Enterprise on the sales side, with Marketing Demand, ABM Lite and ABM Enterprise on the marketing side.
- Scale is the genuine selling point: ZoomInfo publishes figures of 500M+ professional profiles, 300M+ verified emails, 135M+ direct dials and 122M+ companies.
- Pricing is not published. ZoomInfo states it is based on features, number of licences and credit usage — seat-based plus consumption. Be sceptical of any blog quoting a specific entry price; none of those figures are verifiable.
- The company reports 1,891 customers at $100,000+ annual contract value (Q2 2026), which tells you more about the intended buyer than any quoted price would.
The part most comparisons skip: what "visitor identification" means in each
Both vendors market website visitor identification, and in both cases it is worth reading the fine print carefully, because the word "identification" is doing a lot of work.
ZoomInfo's WebSights markets "person level visitor intelligence." But ZoomInfo's own data page discloses the underlying rates: roughly 50–60% of US business traffic resolved to a company, and 15%+ of anonymous buying-group visitors identified to individuals. That is a meaningful gap between the marketing language and the disclosed performance, and it is to ZoomInfo's credit that they publish it at all — most vendors in this category do not.
HubSpot's buyer intent makes no person-level claim whatsoever. It resolves visits to companies via IP, and stops there.
This matters because company-level and person-level identification support completely different workflows. Knowing that "someone at Snowflake" visited your pricing page three times gives your SDR a company to research and a list of plausible contacts to guess between. Knowing which named person visited gives them someone to email. If your outbound motion depends on the second, a company-level tool will not get you there regardless of how large its contact database is.
Where each one genuinely fits
- Already on HubSpot, want enrichment without another contract: the built-in enrichment is the path of least resistance, and it is now bundled rather than billed separately. Company-level only.
- Enterprise team with budget, needs the largest contact database and direct dials: ZoomInfo is the category incumbent for a reason. Go in knowing the contract terms — auto-renewal and post-termination data rights are the two most common complaints in G2 and Capterra reviews, and ZoomInfo's own reported net revenue retention of 89% in Q2 2026 suggests renewal friction is real.
- SME that needs named people from its own website traffic: neither product is really built for this. This is the gap person-level visitor identification tools exist to fill, on flat per-seat pricing rather than credits.
A note on data decay, which applies to all three
The most consistent complaint across review sites for every contact database — ZoomInfo included — is not coverage, it is freshness. Reviewers describe cross-checking records against LinkedIn because they do not trust the data, and report bounce rates driven by contacts who changed jobs months earlier.
This is a structural problem rather than a vendor-specific failing. A database snapshot ages from the moment it is built, and B2B job mobility is high enough that a meaningful slice of any list is wrong within a quarter. The practical mitigations are the same whichever vendor you pick: verify at the point of use rather than at the point of export, check for job changes before a send, and treat any bulk list older than about 90 days as needing re-verification. Real-time LinkedIn verification exists precisely because the export-and-hope workflow does not survive contact with a real send.
The short version
Clearbit vs ZoomInfo is no longer a live comparison. Clearbit was absorbed into HubSpot, its standalone product is closed to new customers, its free tools are gone, and even its replacement brand name has been quietly retired. If you are on HubSpot, you have enrichment included. If you need the deepest contact database and have enterprise budget, ZoomInfo remains the incumbent — read the renewal terms. And if what you actually need is to know which named people are on your website right now, both of these are the wrong shape of tool for the job.
If you are evaluating this category, our ZoomInfo comparison and Clearbit comparison go deeper on the specifics.
Want to know which companies visit YOUR website?
Happierleads identifies the exact decision-makers visiting your site — name, email, role, and company — in real time. Your first 500 web-visitor identifications are on us. No credit card required.
visibility Claim 500 free identificationsYou might also like
Website visitor identification — frequently asked questions
How does B2B website visitor identification work?
Website visitor identification works by matching anonymous website traffic to a database of known business profiles. A lightweight tracking pixel captures signals from each session. Happierleads cross-references those signals against our proprietary permissioned publisher network — revealing the exact person (name, work email, LinkedIn profile) behind the visit, not just the company via reverse IP lookup. Person-level identification is available across 173+ countries; company-level identification works globally. Learn how our identification technology works →
What contact data does Happierleads provide for each identified visitor?
For each identified B2B website visitor you receive: full name, verified work email address, LinkedIn profile URL, job title, company name, company domain, company size, and industry — plus the specific pages they visited on your site and the duration of each session. All plans also include third-party intent signals showing what topics each identified company is actively researching across the web. See full plan details and pricing →
Does Happierleads have a Free trial?
Yes — Happierleads offers a 7-day free trial with no credit card required. During the trial you get 100 identified B2B website visitors, including full person-level data: name, verified work email, and LinkedIn profile. You can explore the full dashboard, connect your CRM, and see exactly which companies and individuals are visiting your site before committing to a paid plan. After 7 days, plans start at $99/month for 300 identified visitors. Cancel anytime — no obligation and no cancellation fees.
What is Happierleads?
Happierleads is a B2B website visitor identification platform that de-anonymizes your anonymous website traffic and turns it into actionable sales pipeline. Unlike reverse IP lookup tools that show only a company name, Happierleads identifies the exact person behind each visit — including their verified work email, LinkedIn profile, job title, and real-time buying intent signals — across 173+ countries. The platform combines visitor identification, AI lead scoring, intent data, email waterfall enrichment, built-in CRM integrations, and outreach sequencing in one place. Used by 20,000+ B2B teams globally, starting from $99/month.
Who typically uses Happierleads?
Happierleads is used by B2B SaaS companies, marketing agencies, professional services firms, and enterprise sales teams. Sales development reps (SDRs) use it to identify warm, in-market visitors and prioritise outreach by ICP fit score. Marketing teams use it to attribute revenue to specific campaigns, retarget high-intent accounts, and reduce wasted ad spend. Agencies use it to run visitor identification across multiple client websites from a single dashboard. Any B2B company investing in content marketing, paid search, or account-based marketing (ABM) will benefit from knowing exactly who is visiting their site and what they are researching.
How is this different from Clearbit, 6sense, or Demandbase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover how we identify your site visitors →
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads ranks #1 for data quality because we identify visitors through a fully-permissioned publisher network — not just reverse IP lookup. Every identified person has opted in through a publisher partner, giving us verified person-level data rather than probabilistic company-level guesses. We also apply automatic bot and ISP filtering to eliminate non-qualifying traffic, AI lead scoring to surface your highest-fit visitors, and real-time LinkedIn verification to ensure contact data is current. On G2 and Capterra, users consistently cite data accuracy and match rates as the primary reason they choose Happierleads over alternatives like Leadfeeder, Lead Forensics, and Clearbit.
What about U.S. state privacy laws, like the California CCPA and CPRA?
Yes — Happierleads is compliant with CCPA, CPRA, and other U.S. state privacy regulations. Our person-level identification uses data sourced from a fully-permissioned publisher network, meaning all identified individuals have opted in through a compliant consent framework. If your business already meets these state-level requirements, using Happierleads will not change that compliance status. We identify exact visitors in 173+ countries including the US, Canada, and Australia. For GDPR-restricted EU countries, we use reverse IP lookup to provide company-level data only, keeping you fully compliant with European privacy law.
How accurate is the visitor identification?
Most reverse-IP tools only identify the company. We go further — using our permissioned publisher network we identify the exact person behind the visit and enrich them with verified work email and LinkedIn data. Match rates depend on traffic geography, but customers typically see person-level identification on 30–55% of B2B sessions and company-level on 80%+.
How long does setup take?
About 5 minutes. Sign up, paste a single tracking snippet into your site (or install our GTM template / WordPress plugin), and identified visitors start appearing in your dashboard within a few hours. No engineering project required.
What if my website doesn't get much traffic?
You don't need huge traffic to win — most of our customers have under 10,000 monthly visitors. Even on lower-traffic B2B sites a handful of identified buyers per week often pays for the tool many times over. You can also pair it with our 175M-contact database and outreach engine to build pipeline beyond just your site visitors. And if your own traffic is still growing, we also provide third-party intent signals — data from across the web that tells you which companies are actively researching solutions like yours right now, so you can reach them even before they land on your site.
Does it integrate with my CRM and outreach tools?
Yes. Push identified leads directly into HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel, Slack, or anything that supports Zapier and webhooks. CSV export is available on every plan, and our built-in email and LinkedIn outreach engine lets you act on identified visitors without leaving Happierleads.
How does Happierleads pricing work?
Happierleads uses usage-based pricing — you choose how many identified B2B website visitors you need per month and pay only for that volume. Plans start at $99/month for 300 leads (around $0.33 per lead). As your volume grows, your cost per lead drops significantly — reaching as low as $0.06/lead at scale. Add-ons like LinkedIn verification (+$0.02/lead), email waterfall (+$0.03/lead), and session recordings (+$0.01/lead) are billed on actual usage, so you only pay for what you use.
Is there a minimum contract? Can I cancel anytime?
No minimum contract — you can cancel your Happierleads subscription at any time with no cancellation fees and no questions asked. Monthly plans are billed month-to-month. Annual plans are billed upfront and save you 30% compared to monthly billing.
What's included on every Happierleads plan?
Every Happierleads plan includes company-level and person-level visitor identification (name, verified work email, LinkedIn profile), AI lead scoring, third-party intent data signals, CRM integrations (HubSpot, Salesforce, Pipedrive, and more), a built-in email sequencer, and unlimited team seats. There are no per-seat charges — your entire team can use the platform at no extra cost.
Do you offer an annual billing discount?
Yes — switching to annual billing saves you 30% compared to monthly pricing. Annual plans also include a free 175M-contact B2B database (normally worth $500+/mo separately). The 30% discount applies to your base plan; add-ons are billed on actual monthly usage.
Is Happierleads cheaper than Lead Forensics, Leadfeeder, or Clearbit?
Yes — significantly cheaper. Lead Forensics starts at around $1,000/month, Clearbit Reveal at $1,500+/month, and Albacross at $500+/month. Happierleads starts at $99/month and includes person-level identification (name, email, LinkedIn) — a capability most competitors don't offer at any price tier. Our usage-based model also means you're never paying for leads you didn't receive.
Can I upgrade or downgrade my plan at any time?
Yes. You can adjust your lead volume up or down at any time — no lock-ins or upgrade fees. Upgrades take effect immediately and you'll be pro-rated for the remainder of the billing period. Downgrades take effect at the start of your next billing cycle.
What is the best B2B website visitor identification software?
The best B2B website visitor identification software depends on your budget, geographic coverage needs, and whether you need company-level or person-level identification. Happierleads consistently ranks #1 for data quality on G2 and Capterra in the visitor intelligence category — combining person-level identification (name, verified work email, LinkedIn), built-in outreach automation, AI lead scoring, and intent data in a single platform from $99/month. Enterprise alternatives like Lead Forensics ($1,000+/month), Clearbit Reveal ($1,500+/month), or Albacross ($499+/month) identify companies only and charge significantly more. Compare Happierleads to every major alternative →
Can I identify website visitors without cookies?
Yes — Happierleads identifies B2B website visitors using a cookieless, privacy-first method through our permissioned publisher network. Rather than relying on third-party cookies (which are being deprecated), we match first-party session signals to known B2B profiles. This means your identification rates are not affected by browser cookie restrictions, iOS privacy updates, or ad-blockers. For EU visitors under GDPR, we fall back to company-level reverse IP identification, which requires no personal data processing and keeps you fully compliant.
Is Happierleads GDPR compliant?
Yes. Happierleads is fully GDPR compliant. For EU-based visitors, we use company-level reverse IP lookup only — no personal data is processed without a lawful basis, so GDPR requirements are met by design. Person-level identification (name, email, LinkedIn) is only applied to visitors in countries outside the GDPR jurisdiction, such as the US, Canada, and Australia. Happierleads is also SOC 2 Type II certified and CCPA compliant. You can review our full Data Processing Agreement (DPA) and privacy documentation at any time. Read our privacy policy →
How does Happierleads compare to RB2B?
RB2B identifies US-based website visitors at the person level using email-based matching and delivers results to Slack. Happierleads goes significantly further: our permissioned publisher network covers 173+ countries (not just the US), and the platform is a complete B2B revenue tool — not just identification. Happierleads includes intent data across 353 buying-signal topics, AI lead scoring, a built-in email sequencer, inbox engine, CRM integrations (HubSpot, Salesforce, Pipedrive), and session recording. Both tools start at $0 for a free tier, but Happierleads paid plans include unlimited team seats and no per-seat charges. Full RB2B vs Happierleads comparison →
Does Happierleads work with WordPress, Webflow, Shopify, and other platforms?
Yes — Happierleads works with any website platform. We have a dedicated WordPress plugin, a Google Tag Manager template, and a one-snippet installation that works with Webflow, Shopify, Squarespace, HubSpot CMS, Wix, custom-built sites, and any platform that allows you to add a script to your site header. Setup takes under 5 minutes regardless of your tech stack. Identified visitors begin appearing in your dashboard within hours of installation — no developer required.
How does B2B website visitor identification help with lead generation?
B2B website visitor identification turns your existing website traffic into a direct lead generation channel. Instead of waiting for visitors to fill in a contact form — which only 2–5% of B2B visitors ever do — you can identify the other 95% by company and person, see what pages they viewed, filter by ICP criteria (company size, industry, job title), and reach out directly. Customers typically see a 3–10× increase in qualified pipeline from the same amount of traffic after installing Happierleads. Combined with built-in intent data showing which companies are actively researching your category, you can surface in-market buyers both on your site and across the web. See how visitor identification works →
Can Happierleads be used for account-based marketing (ABM)?
Yes — Happierleads is purpose-built for account-based marketing. You can filter identified visitors by target account, company size, industry, and AI ICP fit score to build prioritised ABM lists. When a company from your target account list visits your site, you can trigger real-time alerts to your sales team, automatically sync the visit to your CRM, or launch a personalised outreach sequence. Intent data across 353 buying-signal topics shows which of your target accounts are actively researching solutions like yours — even before they land on your site — so you can engage at exactly the right moment. Native integrations with HubSpot, Salesforce, and Pipedrive make it easy to align visitor intelligence with your wider ABM motion. See how marketing teams use Happierleads →
