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Free template · 4 emails

The follow-up sequence for website visitors you've identified

You know who read your pricing page. Now what do you send them? These are the 4 emails, the timing between them and the 5 rules that keep them from sounding creepy.

  • Copy-paste subjects and bodies
  • Merge fields with fallbacks already in place
  • Works in any sequencer, built for Happierleads Engage

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5 rules before you send anything

  1. Write soon after the visit

    An automation adds the visitor to the sequence while the interest is fresh, not next week.

  2. Relevant, never creepy

    Talk about the topic they read about. Never quote the page, the time or how long they stayed. "I saw you on our pricing page" is the fastest way to a spam report.

  3. Short, about them, one ask

    A few lines on their problem and one next step. No feature list.

  4. Give follow-ups room

    A few days between emails. Four emails is enough.

  5. Make leaving easy

    An unsubscribe line at the end of every email. Someone who opts out is better than someone who reports you.

How to use it: make one sequence per topic (pricing, one per product or service, case studies). Replace the words in CAPITALS once per sequence. The {{ … | … }} parts are merge fields with a fallback for when the data is missing.

Email 1 · send right away

Subject: TOPIC at {{ company_name | your company }}

Hi {{ first_name | there }},

Most ROLEs I speak to have the same problem with TOPIC: THE PAIN IN ONE LINE.

We fix that by THE OUTCOME IN ONE LINE.

Worth a 15-minute look this week?

{{ sender_first_name }}

{{ unsubscribe_text }}

Email 2 · 3 days later

Subject: how A SIMILAR CUSTOMER handled it

Hi {{ first_name | there }},

A SIMILAR CUSTOMER had the same issue with TOPIC. They WHAT THEY CHANGED and THE RESULT, IN THEIR WORDS.

Happy to show you how that would look at {{ company_name | your company }}.

{{ sender_first_name }}

{{ unsubscribe_text }}

Email 3 · 4 days later

Subject: something useful on TOPIC

Hi {{ first_name | there }},

No pitch in this one. Here is A CHECKLIST, GUIDE OR TOOL we made for teams working on TOPIC: LINK

If it raises a question, just reply.

{{ sender_first_name }}

{{ unsubscribe_text }}

Email 4 · 7 days later

Subject: close the file?

Hi {{ first_name | there }},

Last one from me. If TOPIC isn't a priority this quarter, no problem.

Reply "later" and I'll check back in 90 days, or "yes" and I'll send two times for a call.

{{ sender_first_name }}

{{ unsubscribe_text }}

Run it in Happierleads

Happierleads, a UK-based company, identifies the people visiting your website and sends this sequence from the same place.

  • Who you send it to: the exact visitor (name, work email, phone, LinkedIn) in 174 countries, the US and UK included. In the EU and EEA, the company plus a suggested contact.
  • The sequence: paste the 4 emails into a campaign. The merge fields above work as written. Sequences guide
  • The timing: an automation adds each qualified visitor to the campaign after their visit. Automations guide
  • The replies: every answer lands in one master inbox, ready to tag and push to your CRM.
  • The trial: 7 days, no credit card, 500 credits. Build the campaign during the trial. Sending starts on a paid plan, because replies take longer than 7 days.
Start your free trial Free for 7 days. See who you'd be sending it to.