🎯 Free Trial

Know exactly who's visiting your site — person-level ID in 173+ countries. Start free, no card needed.

Start free trial →

verified Verified Company Profile

EDITED — retail intelligence platform, founded 2009, based in London, UK

EDITED runs a retail intelligence and AI-driven data platform used by brands like Columbia and Inditex to fuse business analytics with outside market data. The company has raised approximately $50M and employs 62 people from its London headquarters at 26 Hatton Garden.

Updated July 8, 2026
visibility See who visits your site free database Buy 175M contact database
$10–50M
Est. Revenue
62
Employees
$50M
Total Raised
2009
Founded
London
Headquarters
Company Overview

What EDITED does

EDITED's retail intelligence platform gives retailers visibility into their business in the context of the market, predictability through AI-surfaced insights, and the ability to act in the moment. The product blends business analytics with outside market data — pricing, product assortment, buying, merchandising, and competitive analysis — so brands can quickly turn insights into action.

Brands like Columbia and Inditex use the EDITED Retail Intelligence products to see what's going on both inside and outside of their business and respond faster. EDITED also runs the "EDITED Retail Certified" accreditation program to train retail teams on its analytics platform.

retail analytics pricing product assortment buying merchandising competitive analysis big data saas market intelligence enterprise intelligence retail automation business analytics

Want to know which companies like EDITED visit YOUR website?

Happierleads identifies the exact decision-makers visiting your site — name, email, role, and company — in real time. Your first 500 web-visitor identifications are on us. No credit card required.

visibility Claim 500 free identifications
IP 54.18.224.92 · London, UK · ✓ Resolved
Identifying visitor
Acme Corp ✓ Verified
SaaS · 210 employees · Series B
Fit 92
Tech
Hubspot
Pages
Pricing · Docs
Intent
High
Headquarters

EDITED is headquartered in London, United Kingdom

EDITED's registered office is at 26 Hatton Garden, London EC1N 8BR, England — in the heart of London's tech and jewellery quarter. The company was founded in 2009 and today operates primarily from the UK while serving global retail brands.

Tech Stack

Tools and technologies EDITED uses

Based on public sources and observed integrations, EDITED's stack spans web, AI, marketing, and sales tooling:

smart_toy AI mail Active Campaign cloud Amazon AWS shield Barracuda MSP campaign Basis code Bootstrap Framework groups Circle flash_on CloudFlare Hosting dns Cloudflare DNS videocam Demio code Django mail Gmail call Gong work Google Apps tag Google Tag Manager support_agent Helpscout hub Hubspot chat Intercom ads_click LinkedIn Marketing Solutions mail MailChimp SPF business Microsoft Office 365 smartphone Mobile Friendly code React home_work Remote star Reviews dns Route 53 sync_alt SalesLoft analytics Segment.io school Thinkific music_video TikTok code VueJS public WP Engine article WordPress.org
3rd-Party Intent Data

See which companies are researching retail intelligence right now

Happierleads ingests 3rd-party intent signals from across the web — content consumption, software-comparison searches, review-site activity, and topic surges — to surface companies actively in-market for tools like EDITED. Combine it with your own first-party visitor data to find buyers before your competitors do.

Acme Retail Group
Retail · 3,400 employees · USA
Hot · 92
Retail intelligence softwareCompetitive pricingEDITED alternatives
Bramble Fashion Co.
Apparel · 1,100 employees · UK
Warm · 76
Product assortment analyticsMerchandising
Cortez Sportswear
Retail · 900 employees · Spain
Warm · 68
Market intelligenceRetail analytics
trending_up Get intent signals on companies researching your category
Powered by 1st-party visitor data + 3rd-party intent signals from 5,000+ B2B sources
Decision-Makers

Key decision-makers at EDITED

Verified contact data for senior decision-makers across Executive, Sales, Marketing, Product, and Engineering roles at EDITED.

??
Redacted Name
Chief Executive Officer
lock Locked
??
Redacted Name
VP of Sales
lock Locked
??
Redacted Name
VP of Marketing
lock Locked
??
Redacted Name
Head of Product
lock Locked
??
Redacted Name
Director of Customer Success
lock Locked
??
Redacted Name
Head of Engineering
lock Locked
bolt One-off purchase

Download the full database of 175M B2B contacts

Every contact for EDITED — and every other company on Earth — in one CSV. Free updates for life.

download Download 175M contacts
contacts.csv 175.4M rows · 8.4 GB
NameTitleEmailCountry
Sarah ChenVP Saless.chen@stripe.com🇺🇸 US
Michael DavidsonHead of Growthm.d@edited.com🇬🇧 GB
Priya PatelCMOpriya@figma.com🇺🇸 US
Lars EriksenVP Marketinglars@spotify.com🇸🇪 SE
Akira TanakaCROakira@mercari.com🇯🇵 JP
Emma WilsonHead of Salesemma@monzo.com🇬🇧 GB
Carlos VargasVP Revenuec.vargas@rappi.com🇲🇽 MX
Sophie MüllerDirector Salessophie@n26.com🇩🇪 DE
James O'BrienChief of Staffjames@intercom.com🇮🇪 IE
Aisha KhanVP Salesaisha@razorpay.com🇮🇳 IN
Sarah ChenVP Saless.chen@stripe.com🇺🇸 US
Michael DavidsonHead of Growthm.d@edited.com🇬🇧 GB
Priya PatelCMOpriya@figma.com🇺🇸 US
Lars EriksenVP Marketinglars@spotify.com🇸🇪 SE
Akira TanakaCROakira@mercari.com🇯🇵 JP
Emma WilsonHead of Salesemma@monzo.com🇬🇧 GB
Carlos VargasVP Revenuec.vargas@rappi.com🇲🇽 MX
Sophie MüllerDirector Salessophie@n26.com🇩🇪 DE
James O'BrienChief of Staffjames@intercom.com🇮🇪 IE
Aisha KhanVP Salesaisha@razorpay.com🇮🇳 IN
175,432,891 rows
Verified · 200+ countries
verified
check_circle Instant CSV check_circle Free updates for life check_circle GDPR
visibility Or try the live tool free — first 500 identifications on us
No credit card · 2-minute setup
FAQ

Frequently asked questions about EDITED

What does EDITED do?add
EDITED runs a retail intelligence platform that fuses business analytics with outside market data. Its AI-driven data services help retailers increase margins and generate more sales through market data, trend insights, and competitive analysis on pricing, product assortment, and merchandising. Brands like Columbia and Inditex are cited among its customers.
Where is EDITED headquartered?add
EDITED is headquartered at 26 Hatton Garden, London EC1N 8BR, England, United Kingdom.
When was EDITED founded?add
EDITED was founded in 2009.
How many employees does EDITED have?add
EDITED has approximately 62 employees according to the latest company data.
How much funding has EDITED raised?add
EDITED has raised approximately $50M in total funding to build out its retail intelligence platform.
What is EDITED's estimated annual revenue?add
EDITED's estimated annual revenue is in the $10M-$50M range.
What technologies does EDITED use?add
EDITED's stack spans AI, Django, React, VueJS, Amazon AWS, Cloudflare, WordPress.org, and WP Engine on the product side, with Hubspot, Intercom, SalesLoft, Gong, Segment.io, MailChimp, ActiveCampaign, Google Apps, Microsoft Office 365, and Helpscout across sales, marketing, and operations.

Identify the buyers visiting YOUR website — like we identified EDITED's team

Happierleads turns anonymous traffic into named decision-makers in real time. Your first 500 web-visitor identifications are on us.

rocket_launch Claim 500 free identifications

This morning's qualified visitors

Live
Identified
86 + 18%
ICP match
52 + 24%
N
Northwind Co. just visited /pricing
3rd visit · enterprise · USA

Data and sources

All figures on this page are compiled from public filings, press releases, LinkedIn data, the EDITED website, and the Happierleads proprietary database (over 175M verified B2B contacts and 1.6M companies). Last updated July 8, 2026. Are you an EDITED executive and want to update this data? Contact us.