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How Capterra became the go-to software marketplace for 3M+ monthly buyers with a 150-person team in 2026

Capterra is a Virginia-based online marketplace that enables individuals and organizations to find and evaluate software and business services. Founded in 1999 and now a Gartner company, Capterra covers hundreds of software categories and features over 2 million verified reviews.

Updated July 8, 2026
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150
Employees
3M+
Monthly Buyers
2M+
Verified Reviews
#6,154
Alexa Global Rank
1999
Founded
About Capterra

Capterra: the leading online resource for business software buyers

Capterra is the leading online resource for business software buyers. Founded in 1999, Capterra features validated user reviews and independent research across hundreds of software categories. From Accounting to Yoga Studio Management, Capterra covers it all.

Each month, Capterra helps more than three million buyers find the right software. The platform offers side-by-side product comparisons, expert category guides, and over two million verified user reviews — making it one of the most trusted destinations for B2B software purchasing decisions worldwide.

Capterra is a Gartner company, operating alongside GetApp and Software Advice as part of Gartner's software marketplace portfolio. With a global Alexa rank of #6,154 and its headquarters in Arlington, Virginia, Capterra connects buyers across every major industry with the tools they need to run and grow their businesses.

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IP 54.18.224.92 · London, UK · ✓ Resolved
Identifying visitor
Acme Corp ✓ Verified
SaaS · 210 employees · Series B
Fit 92
Tech
Hubspot
Pages
Pricing · Docs
Intent
High
Tech Stack

Tools and technologies Capterra uses

Based on observed integrations and technology signals, Capterra's stack spans analytics, advertising, marketing automation, and infrastructure tools:

cloud Amazon AWS analytics Google Analytics label Google Tag Manager campaign Google AdWords ads_click DoubleClick trending_up Marketo bar_chart Mixpanel monitor_heart New Relic speed Datadog visibility Hotjar record_voice_over FullStory support_agent Drift mail Amazon SES mail_outline Mailchimp Mandrill webhook Segment.io hub Pardot ads_click Criteo people Facebook Custom Audiences work Linkedin Marketing Solutions search Bing Ads dns Route 53 web Nginx code Ruby On Rails lock reCAPTCHA play_circle YouTube videocam Wistia quiz Qualtrics star Yotpo security OneTrust table_chart Bootstrap Framework
3rd-Party Intent Data

See which companies are researching software reviews right now

Happierleads ingests 3rd-party intent signals from across the web — content consumption, software-comparison searches, review-site activity, and topic surges — to surface companies actively in-market for tools like those listed on Capterra. Combine it with your own first-party visitor data to find buyers before your competitors do.

Apex Solutions
SaaS · 600 employees · USA
Hot · 96
CRM software comparisonCapterra reviewsBusiness software
Bridgepoint Media
Marketing · 320 employees · UK
Warm · 81
Marketing automation softwareG2 vs Capterra
Cedar Ridge Group
Consulting · 1,100 employees · Canada
Warm · 74
Project management toolsSoftware reviews
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Decision-Makers

Key decision-makers at Capterra

Verified contact data for senior decision-makers across Sales, Marketing, Engineering, and Operations at Capterra.

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Jonathan Hartley
General Manager
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Rachel Simmons
VP of Marketing
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David Okafor
Head of Sales
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Michelle Torres
Director of Product
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Andrew Blackwell
VP of Engineering
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Natalie Chen
Director of Customer Success
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Every contact for Capterra — and every other company on Earth — in one CSV. Free updates for life.

download Download 175M contacts
contacts.csv 175.4M rows · 8.4 GB
NameTitleEmailCountry
Sarah ChenVP Saless.chen@stripe.com🇺🇸 US
Michael DavidsonHead of Growthm.d@notion.so🇺🇸 US
Priya PatelCMOpriya@figma.com🇺🇸 US
Lars EriksenVP Marketinglars@spotify.com🇸🇪 SE
Akira TanakaCROakira@mercari.com🇯🇵 JP
Emma WilsonHead of Salesemma@monzo.com🇬🇧 GB
Carlos VargasVP Revenuec.vargas@rappi.com🇲🇽 MX
Sophie MüllerDirector Salessophie@n26.com🇩🇪 DE
James O'BrienChief of Staffjames@intercom.com🇮🇪 IE
Aisha KhanVP Salesaisha@razorpay.com🇮🇳 IN
Sarah ChenVP Saless.chen@stripe.com🇺🇸 US
Michael DavidsonHead of Growthm.d@notion.so🇺🇸 US
Priya PatelCMOpriya@figma.com🇺🇸 US
Lars EriksenVP Marketinglars@spotify.com🇸🇪 SE
Akira TanakaCROakira@mercari.com🇯🇵 JP
Emma WilsonHead of Salesemma@monzo.com🇬🇧 GB
Carlos VargasVP Revenuec.vargas@rappi.com🇲🇽 MX
Sophie MüllerDirector Salessophie@n26.com🇩🇪 DE
James O'BrienChief of Staffjames@intercom.com🇮🇪 IE
Aisha KhanVP Salesaisha@razorpay.com🇮🇳 IN
175,432,891 rows
Verified · 200+ countries
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FAQ

Frequently asked questions about Capterra

What does Capterra do?add
Capterra is a Virginia-based online marketplace that enables individuals and organizations to find and evaluate software and business services. The platform features validated user reviews and independent research across hundreds of software categories, helping more than three million buyers find the right software each month.
How many employees does Capterra have?add
Capterra has approximately 150 employees as of 2026, operating as a business unit within Gartner, Inc. The team spans product, engineering, content, marketing, and sales functions.
When was Capterra founded?add
Capterra was founded in 1999 and is one of the longest-running software review and discovery platforms on the internet. Over more than two decades, it has expanded from a small directory to a marketplace covering hundreds of software categories with over 2 million verified reviews.
Where is Capterra headquartered?add
Capterra is headquartered at 901 North Glebe Road, Arlington, Virginia 22203, United States. As a Gartner company, it also benefits from Gartner's global office network.
Who owns Capterra?add
Capterra is owned by Gartner, Inc., the global research and advisory company. Gartner also owns GetApp and Software Advice, forming a suite of complementary software-buyer resources that together serve millions of buyers worldwide.
What are Capterra's main competitors?add
Capterra's main competitors in the software review and marketplace space include G2, TrustRadius, GetApp (a Gartner sister brand), Software Advice (also Gartner), and Gartner Peer Insights. Each platform takes a slightly different approach to buyer guidance, reviews, and software discovery.
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This morning's qualified visitors

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Northwind Co. just visited /pricing
3rd visit · enterprise · USA

Data and sources

All figures on this page are compiled from public sources, Capterra's own site, LinkedIn data, Alexa traffic rankings, and the Happierleads proprietary database (over 175M verified B2B contacts and 1.6M companies). Last updated July 8, 2026. Are you a Capterra executive and want to update this data? Contact us.