How Annalect powers Omnicom Group's data-driven marketing with a 2,000+ person team in 2026
Annalect is the marketing science and data analytics engine inside Omnicom Group — one of the world's largest advertising holding companies. Headquartered in New York at 195 Broadway, Annalect employs 2,077+ specialists across Media Services, Marketing Science, Technology, Creative Services, Market Research, and Business Support.
Annalect: Omnicom Group's marketing science and data analytics powerhouse
Annalect is an integral part of Omnicom Group, the global leader in marketing and communications and one of the largest media and advertising agency holding companies in the world. Since 2012, Annalect has been helping partner agencies realize the benefits of centralized, data-driven capabilities — ultimately strengthening their relationships with clients, consumers, and stakeholders worldwide.
Annalect delivers stellar products and services across six practice areas: Media Services, Marketing Science (data & analytics), Technology, Creative Services, Market Research, and Business Support Services. Its capabilities include advanced audience strategy, omni-channel marketing intelligence, social media intelligence, consumer insights, data management, and web analytics — making it the analytical backbone of the Omnicom network.
Based on Annalect's headcount of 2,077 employees and industry revenue benchmarks for marketing science and analytics firms of this scale, Happierleads estimates Annalect's annual revenue at between $100M and $200M. As a subsidiary of a publicly traded holding company, Annalect's financials are consolidated within Omnicom Group's reported results rather than disclosed separately.
Capabilities by practice area
6 core practice areasAnnalect employs 2,077 marketing science specialists globally
With a verified headcount of 2,077 employees across a range of 1,001–5,000, Annalect is a mid-to-large enterprise within the Omnicom ecosystem. The workforce spans a diverse set of disciplines: data scientists, media planners, research analysts, technology engineers, creative specialists, and business operations professionals — all united around the mission of centralizing data-driven marketing for Omnicom's global network of agencies.
Annalect's India operations (operating as Annalect India) serve as a key center of excellence, providing support services and analytics capacity to branded agency networks worldwide. This distributed delivery model allows Annalect to scale specialized talent efficiently while maintaining close integration with agency teams across North America, EMEA, and APAC.
Annalect's specializations span 25+ capability tags including Advanced Measurement, Audience Strategy, Consumer Insights, Data Management, Marketing Performance, Marketplace Intelligence, Social Media Intelligence, and Web Analytics.
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Key decision-makers at Annalect
Verified contact data for senior decision-makers across Marketing Science, Media Services, Technology, and Operations at Annalect.
Download the full database of 175M B2B contacts
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download Download 175M contacts| Name | Title | Country |
|---|
| Sarah Chen | VP Sales | s.chen@stripe.com | 🇺🇸 US |
| Michael Davidson | Head of Growth | m.d@notion.so | 🇺🇸 US |
| Priya Patel | CMO | priya@figma.com | 🇺🇸 US |
| Lars Eriksen | VP Marketing | lars@spotify.com | 🇸🇪 SE |
| Akira Tanaka | CRO | akira@mercari.com | 🇯🇵 JP |
| Emma Wilson | Head of Sales | emma@monzo.com | 🇬🇧 GB |
| Carlos Vargas | VP Revenue | c.vargas@rappi.com | 🇲🇽 MX |
| Sophie Müller | Director Sales | sophie@n26.com | 🇩🇪 DE |
| James O'Brien | Chief of Staff | james@intercom.com | 🇮🇪 IE |
| Aisha Khan | VP Sales | aisha@razorpay.com | 🇮🇳 IN |
| Sarah Chen | VP Sales | s.chen@stripe.com | 🇺🇸 US |
| Michael Davidson | Head of Growth | m.d@notion.so | 🇺🇸 US |
| Priya Patel | CMO | priya@figma.com | 🇺🇸 US |
| Lars Eriksen | VP Marketing | lars@spotify.com | 🇸🇪 SE |
| Akira Tanaka | CRO | akira@mercari.com | 🇯🇵 JP |
| Emma Wilson | Head of Sales | emma@monzo.com | 🇬🇧 GB |
| Carlos Vargas | VP Revenue | c.vargas@rappi.com | 🇲🇽 MX |
| Sophie Müller | Director Sales | sophie@n26.com | 🇩🇪 DE |
| James O'Brien | Chief of Staff | james@intercom.com | 🇮🇪 IE |
| Aisha Khan | VP Sales | aisha@razorpay.com | 🇮🇳 IN |
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