Get replies from your website visitors — or you don't pay.*
We run your entire B2B outbound operation end-to-end — pixel, inbox infrastructure, copy, sending, deliverability, reply triage. If you don't see at least 10 warm replies in your first 90 days, we'll refund the DFY fee. That's the whole contract.
Only 5 new clients accepted per month — we cap slots so every client gets founder-level attention.
in 90 days
after kickoff
via Inbox Engine
in your target list
Nobody else guarantees replies. Here's why we can.
Most outbound services can't promise replies because they don't control deliverability, list quality, or copy. We control all three. That's the entire point of the Inbox Engine — we engineered this company to make the guarantee mathematically defensible, not a marketing gimmick.
Inbox Engine puts emails in the primary tab — not spam
Proprietary warm-up network, dedicated IPs, domain rotation, and per-mailbox reputation monitoring. Our clients average 98% inbox placement. Spam-foldered emails can't get replies — and we refuse to send them.
175M verified B2B contacts — real humans, real inboxes
Every contact in your target list is email-verified before send. Bounce rates below 1%. The people we email actually exist at the companies we say they do — because fake lists = zero replies = we eat the refund.
Copy tuned for reply — not for open rate
Every sequence is written by a human copywriter after your ICP workshop. Subject lines A/B tested. Openers personalized. Five-touch sequences with a re-opener. Our DFY clients average 10–14% reply rate vs a 1–3% industry benchmark.
Daily ops — problems caught before they become refunds
Deliverability, reply rate, bounce rate — reviewed every single morning. If anything dips, we act the same day: swap the mailbox, rewrite the opener, re-slice the ICP. By day 60, if you're not on track, we intervene. By day 90, if we still missed — you're refunded.
Four jobs. We handle all of them.
Most teams get stuck on one of four things before they ever book a meeting. We own all four — so you skip the 3-month setup tax and go straight to pipeline.
Pixel install
We add the Happierleads tracking pixel to your site and verify it's firing on every page you care about.
Inbox infrastructure
We buy domains, configure SPF/DKIM/DMARC, spin up mailboxes, and warm them for 14 days.
Campaigns written
Our copywriters build your ICP-specific sequences — subject lines, openers, follow-ups, break-ups.
Ongoing operation
We run the campaigns daily, monitor deliverability, iterate copy, and route replies to you.
We install the pixel on your site. You don't touch the code.
Whether you're on Webflow, WordPress, Shopify, Next.js, or a custom stack — we deploy the Happierleads pixel ourselves, validate it's firing across every page and UTM, and hand you back a working setup. Most clients are live in under 48 hours.
- check_circleAny CMS. Webflow, WordPress, Shopify, Squarespace, Framer, Next.js, or raw HTML — we've done it.
- check_circleGTM or direct. We'll go through Google Tag Manager if that's your standard, or install directly if not.
- check_circleVerified live. We QA every page template, confirm events fire, and send you a green-light report.
- check_circleCookie banner compliant. GDPR and CCPA consent flows wired correctly — no fines, no awkward calls.
<!-- Happierleads pixel -->
<script async
src="https://cdn.happier
leads.com/px.js"
data-id="HL-8942">
</script>Sending infrastructure, built for deliverability — from day one.
Domains bought. DNS configured. Mailboxes provisioned. Warm-up kicked off. The boring infrastructure work that sinks 80% of outbound campaigns — we do it for you, and we do it right.
- check_circleDedicated domains. We buy look-alike domains (e.g. yourcompany-sales.com) so your primary domain reputation stays pristine.
- check_circleSPF · DKIM · DMARC. DNS records configured properly — not "good enough" — so inbox providers trust you.
- check_circle14-day warm-up. Every mailbox ramps through a private warm-up network before the first cold send.
- check_circleRotation + throttling. One campaign is spread across N mailboxes. Quotas respected. Reputation guarded.
Campaigns your prospects actually reply to.
A DFY strategist interviews you, maps your ICP, studies your wins, and writes the sequences. Subject lines are A/B tested. Openers are personalised via AI. Follow-ups escalate properly. No corporate mush — copy that reads like you sent it.
- check_circleICP workshop. 60-min kickoff — we extract what actually makes your best customers special.
- check_circle5-touch sequences. Opener, value add, case study, break-up, reopener — each tuned for reply, not open.
- check_circleAI personalisation. Spin tags and {{company_hook}} variables keep every email looking hand-written.
- check_circleA/B test built in. Two subject lines, two openers — winner gets 80% of send volume after 50 replies.
Hey {{first_name}},
Noticed {{company}} just closed your Series A — congrats. Quick idea on how post-Series-A SaaS teams are catching the 96% of anonymous site traffic that never fills a form…
Worth 15 minutes next Tuesday?
We drive the bus. You take the meetings.
Campaigns don't run themselves. Our ops team ships daily sends, monitors deliverability, iterates copy on real-world reply data, cleans bounces, and routes every warm reply straight to your inbox with full context. You get pipeline — not a dashboard to babysit.
- check_circleDaily monitoring. Deliverability, reply rate, bounce rate — reviewed every morning. Dips fixed same day.
- check_circleWarm reply routing. Every "yes / interested / book time" lands in your inbox within 5 minutes — threaded, with full context.
- check_circleWeekly iteration. Subject lines, openers, and ICP lists updated based on what actually worked last week.
- check_circleWeekly report. Meetings booked · pipeline sourced · deliverability held · what we're changing next week.
Stop learning tools. Start booking meetings.
A 30-minute strategy call tells us if DFY is a fit. If it is, first replies typically land in week 3 — and the 90-day guarantee backs it.
DFY is a great fit if…
A fit if you're…
- A founder-led SaaS or services company with $500K–$10M ARR
- You have product-market fit but outbound isn't running
- You've burned money on an in-house SDR who didn't work out
- You know your ICP but don't have time to operate the stack
- You want pipeline this quarter, not after a 6-month ramp
Not a fit if you're…
- Selling under $1K ACV to consumers or SMBs that buy on impulse
- Still hunting product-market fit — outbound won't fix that
- Looking to spam generic templates to 100K contacts
- Already have a tuned in-house SDR team humming
- Unwilling to invest 30 minutes/week on a review call
The first 30 days
A transparent timeline — no "we'll get back to you". Every week has a deliverable you can see.
Kickoff & infrastructure
ICP workshop (60 min). Domains bought, DNS configured, mailboxes provisioned. Pixel installed on your site. You do: a kickoff call.
Warm-up + copy drafts
Mailboxes warming. Copywriter ships first draft of 5-touch sequence for your review. Target list built from the 175M database. You do: approve copy.
First sends go live
Mailboxes warmed to sending temperature. Sequence starts on a small volume (200/day). First replies land. You do: reply to interested prospects.
Scale + iterate
Volume ramps to target. Subject lines A/B tested. Underperformers killed. Winners doubled down. You do: take meetings.
One price. One package. One guarantee.
Everything needed to turn website visitors into booked meetings — bundled into a single managed service, backed by a money-back guarantee.
- Happierleads SaaS subscription $99–$949/mo — your own plan, your own pixel, your own data
Your SaaS plan is a separate product. You keep it — and everything it captures — forever, even if you cancel DFY. The guarantee covers the $1,497 DFY fee only.
3 of 5 slots remaining this month · Applications reviewed within 24 hours
10 warm replies in 90 days, or the DFY fee is refunded.
We set every client up for success because our own margin is better when you stay. If we fall short of the threshold, email the founder — we'll refund the 90-day DFY fee and you keep everything we built for you (domains, copy, target lists, the inbox setup).
- check_circleDFY fees for the 90-day window are refunded in full.
- check_circleYou keep every asset — domains, copy, lists, inbox setup.
- check_circleOne email to the founder; refund processed in 5 business days.
*Read the full qualifying criteriaexpand_more
The Replies-or-Refund Guarantee applies when all of the following are true:
- You remain on the Done-For-You plan for the full 90-day window.
- You use our Inbox Engine for all sending — we can't guarantee deliverability for infrastructure we don't control.
- You approve the ICP definition, target list, and campaign copy we propose within 3 business days of delivery.
- You allow us to iterate copy, subject lines, and targeting without substantive veto after day 30.
- Your product has baseline product-market fit (existing paying customers, working website, defined offer). The guarantee covers our work — not whether the market wants your product.
A "warm reply" means: any reply expressing interest, asking a question, requesting more information, or booking a meeting. Out-of-office, unsubscribe, and hostile replies don't count. We share the full reply log so you can audit every qualifying message.
What the guarantee does NOT cover: Your Happierleads SaaS plan (separately billed, separately used), third-party costs you incur independently, or results caused by you cancelling early or blocking our recommendations.
†"Market value" is an estimated sum of equivalent services if purchased separately (agency retainers, deliverability tools, contact databases, copywriting, founder advisory). Individual line items based on public market comparables. Actual value delivered depends on your product, market, and ICP.
Questions about the guarantee? Email the founder directly →
Typical outcomes, first 90 days
Booked meetings / month
Average across DFY clients after month 2. Ranges by ACV and ICP tightness.
Reply rate on openers
Copy + list quality pulled into the top quartile of cold outbound benchmarks.
ROI on spend
Blended across B2B SaaS clients in the $3K–$50K ACV band. Case studies on request.
“We use Happierleads to Identify our Anonymous website visitors on GETLATKA You can also See your Web Visitors 100% Free.”
Founder of Founderpath.com
Things founders ask before signing up
How does the replies-or-refund guarantee actually work?expand_more
What counts as a "warm reply"?expand_more
How long before I see replies?expand_more
What if it's not working partway through?expand_more
What are the qualifying criteria for the guarantee?expand_more
Do I need my own Happierleads account?expand_more
What if I already have a domain I want to send from?expand_more
Who writes the emails? Is it AI spam?expand_more
What lists do you target?expand_more
Do you handle follow-up calls / closing?expand_more
Why only 5 slots per month?expand_more
Is this GDPR / CAN-SPAM compliant?expand_more
