Rules for Email Prospecting 

Email prospecting is the process of identifying, researching, and qualifying for cold emails. It’s a way of ensuring that you’re emailing people who fit your product or service. Email prospects also gives you valuable info that you can use to personalize current and future messages.

Buyers always want to hear something from the seller. Some assume this is not needed. In fact, before buyers avail of the product, they need a lot of convincing from the seller. They surely want to hear from you via email.

Lead With Referrals

One of the simplest ways to email prospecting and get new leads is to have your revenue operations team request referrals from both existing and past customers. Seek referrals from your contacts. Create referrals as you sell to reach a decision-maker. Mention referrals right away in your touch sequence.

Don’t Be A Robot

Use your voice or personal experience. Write something that proves the email wasn’t automatically generated. Express your feeling, and tell them what they need to know about the products you are selling.

Be Buyer Centric

Buyer-centric focuses on making the buying process and decision easy. Speaking the buyer’s language and understanding the buyer’s needs is a simple idea to grasp. Guiding the buyer through that process is more difficult, but necessary. The hardest are the emotions that are part of every buying decision.

Keep It Short

Shorter emails have quicker response times. A shorter email is more likely to receive attention and response than a longer email. The people reading have so much to dig through that if you don’t capture their attention and gain their trust in a few sentences, they’re likely to discard the message rather than read through the whole thing.

Keep It Simple

Make it simple. Straight to the point. Successful email copy should focus on one. One goal. One audience. When sending an email to your subscribers, you should always have a goal in mind. Whether your goal is to remind the reader of an item in their shopping cart, confirm a purchase with a transactional email, engage with your subscribers through an email newsletter, or send a simple welcome email, every element should support this goal. Address your goal right off the bat to quickly engage your reader.

Use Numerals And Bullets

Bullets and numbers are a great way to format your text into a visually appealing, highly organized list.

Ask Question

Emails that ask 1-3 questions are 50% more likely to get a response. In formal letters or emails, direct questions are rarely used; you should use indirect questions.

Clear Your CTA

CTA acts as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave your email without accomplishing their task.