5 B2B Content Marketing Strategies You Can Start Today!
Content marketing is the process of creating and distributing free content for your target audience. Creating content is a good way to get discovered, build trust, and demonstrate your value (and the value of your products/services) Here are 5 content strategies you can use today! 1. Start a Blog Blogs (like this one) allow you […]
Explained: Cold, Warm, and Hot leads
We all know the importance of leads for business. A lead today could be a paying customer tomorrow… And more paying customers means more revenue for your business. We often hear of marketers talking about generating more leads, while sales people talk about closing more leads – turning leads into paying customers. However, not all […]
How To Increase Sales with App Demo Videos
You’ve done your work— made an app, tested it thoroughly, and already got feedback from reviewers— now, it’s time to launch it. At this stage, you should already have an innovative strategy to promote your app to increase sales. Among the many promotion tactics you can use, you can consider creating an app demo video […]
3 Proven Lead Generation Tactics for B2B Businesses
Lead generation is the process of collecting contact information from potential customers. With this information, you can follow up with potential customers over different channels with the goal of turning them into customers. In today’s globalized and digital world, lead generation is all about providing value to help your ideal customers achieve their goals. It’s […]
Segmentation for B2B Businesses (Firmographics)
What is segmentation? Segmentation is the process of classifying potential customers into groups based on their common characteristics. A good segmentation allows companies to focus on the customers who matter most. Once you segment the market, you have a better understanding of who your customers are, what they care about, and how to reach them. […]
7 Marketing Strategies for B2B Businesses in 2021
Are you a B2B business looking to attract more customers? In today’s digital world, it is easier and more cost effective than ever to put your brand in front of thousands of people. Here are 7 ways you can put your company in the spotlight: 1. Social Media Ads: You can run highly targeted ads […]
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