Explained: Cold, Warm, and Hot leads
We all know the importance of leads for business. A lead today could be a paying customer tomorrow… And more paying customers means more revenue for your business. We often hear of marketers talking about generating more leads, while sales people talk about closing more leads – turning leads into paying customers. However, not all […]
3 Proven Lead Generation Tactics for B2B Businesses
Lead generation is the process of collecting contact information from potential customers. With this information, you can follow up with potential customers over different channels with the goal of turning them into customers. In today’s globalized and digital world, lead generation is all about providing value to help your ideal customers achieve their goals. It’s […]
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